the future now
DESCRIPTION
Alain Dujardin - creative director Greenberry - over innovatie. Presentatie gegeven op 12 februari bij de aftrap van The Future Now. Een onderzoeksproject van de Hogeschool Utrecht, acht partner hogescholen en diverse media partners.TRANSCRIPT
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12.02.2014 - The Future Now
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wie oh wie?
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Greenberry Gastcollege
Wie denkt Alain wel
dat hij is?
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Greenberry Gastcollege
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communicatiebureau met
digitaal dna.
communicatiebureau met
digitaal dna.
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communicatie die aandacht
verdient ipv om aandacht vraagt.
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co-organiser startup
weekend utrecht.
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jurylid HKU awards en gastdocent
aan de HKU (beeld: Joost Haas)
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the future now
vijf meningen over innovatie
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01. het begint het een goed idee.
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You have everything.
You need nothing.
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Nothing reminds you to
enjoy everything you
already have.
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02. de kracht van een goede ‘why’
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“Wij maken bieren die wij zelf
lekker vinden en behandelen onze
gasten als onze vrienden.”
Ewald Visser - Brouwerij Maximus
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Why: because we already
have everything
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03. get things done.
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“Een idee is slechts een
vertrekpunt. Verder niets.”
Picasso.
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“Ideas are useless
unless used.The proof of
their value is in their
implementation. Until
then, they are in limbo.”
T. Levitt - econoom
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Tent.toon. In drie weken van
idee naar 700 bezoekers.
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04. rapid prototyping
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Alles is mogelijk. En alles is
te proto typen.
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Je mengen in de strijd
om de pols.
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Je idee zelf maken.
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05. toets alles. open een lab.
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Eat, sleep, test, repeat.
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De kunst van het
aanklooien.
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Open de werkplaats: open
inloop van Protospace.
Gratis, deel je bronbestand.
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the future now
drie lessen uit drie cases
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01. Centraal Beheer
hoe zorg je voor ‘engagement’ bij je klanten?
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de les:
zet data in. geef mensen inzicht.
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Keer een organisatie om.
Blijf zagen.
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Combineer databronnen en
koppel ze terug.
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Zet storytelling in.
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02. Zilveren Kruis
hoe vestig je aandacht op een kleine sponsor?
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de les:
vertel een verhaal. maar dan echt. geen reclame.
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Vertel het echte verhaal.
Werk met documakers.
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Toon lef, en laat het
merk weg.
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Zorg voor een verhaal dat
aandacht verdient.
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03. Kassa
hoe verander je een 24 jaar oud TV programma?
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de les:
innoveer samen. verander het team.
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Televisiemakers en digitale
denkers werken samen.
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Interactie getest in de pilot
van het nieuwe TV format.
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Nieuw teamlid: de data
jockey die elke zaterdag
live de app bedient.
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vragen?
twitter: @greenberrynl
facebook: facebook.com/greenberrynl
linkedin: nl.linkedin.com/in/alaindujardin/
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Greenberry Gastcollege