Through 90s and 2000s I studied and worked as a designer, the expressions‘the medium is the message’ and the ‘global village’ had been the particularinterest of me.

As many of you may be aware, they are the notable ideas of Marshall McLuhanwho predicted the World Wide Web almost thirty years before it was invented.

But NOW, beyond World Wide Web, the virtual future becomes the daily life likeiPhone and smart TV.

Cohesive Aesthetics in design is not only from the medium itself anymore butalso from the Communication and Information.

Design NOW, beyond time and space, the communication between Intelligence and Emotion, East and West, Ancient and Contemporaryis the information of the FUTURE.

‘Our job as a designer is to reflect the culture we live in and push the boundary betweeen irrelevant notions’ as if a paper boat is floating on the clear water in stainless steel bowl.

edit & photograph by Hyewon Wang

DESIGN NOW, NOW IS THE FUTURE