1. Ennakoi tulevaa - Liike-elmn ja talouden heikot signaalit Mercuri Foorumi Niko Herlin, Futurist 23.5.2014 Niko Herlin / Mercurin foorumi 23.5.2014

2. How to approach the future(s)? Foresee What will happen? Approach: Passive Manage What can happen? Approach: Active Create What could be and what is our desired future? Approach: Proactive Niko Herlin / Mercurin foorumi 23.5.2014 3. Strategic Planning and Foresight Strategic Thinking Generating Options What might happen? Strategic Decision Making Making Choices What will we do? Strategic Planning Taking Action How will we do it? Options Decisions Actions Source: Maree Conway Niko Herlin / Mercurin foorumi 23.5.2014 4. Weak Signals? Hahaha - makes you laugh Huh? - unheard of Wow - amazes you No way! - raises resistance Shh - tabu Adapted from Elina Hiltunen Where do you find signals? Everyday life, children Seminars, conversations Client meetings Newspapers, magazines, TV Blogs, internet@nikoherlin Finpro Niko Herlin / Mercurin foorumi 23.5.2014 5. The Year 2000 in 1910 Images by Villemard Niko Herlin / Mercurin foorumi 23.5.2014 6. Niko Herlin / Mercurin foorumi 23.5.2014 7. Niko Herlin / Mercurin foorumi 23.5.2014 8. True individualization: automatic, effortless, bespoke, responsive, intelligent Sharing information Irrelevant privacy Importance of trust Big Data Knowing Me Knowing You Niko Herlin / Mercurin foorumi 23.5.2014 9. 75% of the consumers say they would tell retailers about their media usage in exchange for more targeted and smarter shopping experiences IBM survey, 2012 KnowingMeKnowingYou Niko Herlin / Mercurin foorumi 23.5.2014 10. Me-Ality, Virtual Fitting Room, Gives Full Body Scans to Shoppers KnowingMeKnowingYou Niko Herlin / Mercurin foorumi 23.5.2014 11. Saga - Mobile App Tracks Consumers Movements and Automatically Suggests New Places KnowingMeKnowingYou Niko Herlin / Mercurin foorumi 23.5.2014 12. MindMeld Anticipates the Discussion Images: Luca Bruno / AP and Michael Sohn / AP KnowingMeKnowingYou Niko Herlin / Mercurin foorumi 23.5.2014 13. PayPal unveils new gadget to help stores ID shoppers Photo: PayPal KnowingMeKnowingYou Niko Herlin / Mercurin foorumi 23.5.2014 14. Dynamic pricing Earning logics New business model Payment methods The Price is Right Niko Herlin / Mercurin foorumi 23.5.2014 15. 76% of 18- to 49-year-olds are interested in trying a new flexible pricing model, and two-thirds say they prefer pricing that is flexible Juniper Research, 2011 ThePriceisRight Niko Herlin / Mercurin foorumi 23.5.2014 16. Free food and drinks at caf, where patrons pay by the minute ThePriceisRight Niko Herlin / Mercurin foorumi 23.5.2014 17. Lemonade made cheaper when temperature rises ThePriceisRight Niko Herlin / Mercurin foorumi 23.5.2014 18. Price according to need ThePriceisRight Niko Herlin / Mercurin foorumi 23.5.2014 19. Supermarket provides individual pricing based on shopping habits ThePriceisRight Niko Herlin / Mercurin foorumi 23.5.2014 20. Gapmyprice.com offers deals for online shoppers ThePriceisRight Niko Herlin / Mercurin foorumi 23.5.2014 21. ThePriceisRight Restaurant Kynsilaukka in Helsinki accepts bitcoin payments Niko Herlin / Mercurin foorumi 23.5.2014 22. Big Time Experience Status in doing not owning Nownership Doing good Feelings Fun, excitement Utilize all senses Niko Herlin / Mercurin foorumi 23.5.2014 23. People will forget what you said, people will forget what you did, but people will never forget how you made them feel. -Maya Angelou BigTimeExperience Niko Herlin / Mercurin foorumi 23.5.2014 24. A new Chevrolet test drive to those calling for a tow truck BigTimeExperience Niko Herlin / Mercurin foorumi 23.5.2014 25. Deliberately late pizza deliveries raise awareness of world hunger and money for charity BigTimeExperience Niko Herlin / Mercurin foorumi 23.5.2014 26. Urinal Video Games BigTimeExperience Niko Herlin / Mercurin foorumi 23.5.2014 27. Learning by doing Entrepreneurialism No fear of failure Bleisure Role of the employer: Passion enabler Nownership Renaissance of the Maker Niko Herlin / Mercurin foorumi 23.5.2014 28. 65% of todays students will be employed in jobs that dont exist yet The Curve Report, NBCUniversal Integrated Media , 2013 RenaissanceoftheMaker Niko Herlin / Mercurin foorumi 23.5.2014 29. 8 New Jobs People Will Have In 2025 according to FastCompany Digital Death Manager Un-schooling Counselor Armchair Explorer 3-d Printing Handyman Microbial Balancer Corporate Disorganizer Digital Detox Specialist The Urban Shepherd RenaissanceoftheMaker Niko Herlin / Mercurin foorumi 23.5.2014 30. Vizify, Visual Web-based Graphical Biography RenaissanceoftheMaker Niko Herlin / Mercurin foorumi 23.5.2014 31. Zappos values being fun and a little weird RenaissanceoftheMaker Niko Herlin / Mercurin foorumi 23.5.2014 32. Site helps managers track employee happiness http://happiily.com/managers RenaissanceoftheMaker Niko Herlin / Mercurin foorumi 23.5.2014 33. Semco: Regular Are you nuts? Meetings RenaissanceoftheMaker Niko Herlin / Mercurin foorumi 23.5.2014 34. Zappos pays a 4000 $ bonus if you quit during the trial period RenaissanceoftheMaker Niko Herlin / Mercurin foorumi 23.5.2014 35. 35 Contacts Niko Herlin niko.futurist@gmail.com +358 40 343 3342 / +358 40 555 8088 Niko Axel Herlin @nikoherlin Niko Herlin / Mercurin foorumi 23.5.2014