mobile marketing and apps

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Know Why Our Future is Mobile? Integration and convergence of Technologies happening faster than we Think.


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Mobile Marketing & Apps Assessment what is it Objective-Analysis So-Lo-Mo Mob-Video, Geo-Social, Apps Social CommerceTV v/s Mobile ?BarriersMobile-Analytics, Metrics, BI Opportunities..Vision.ForesightMobile PaymentDemand DriversGap AnalysisPros & Cons of Mobile Mktg Thoughts

Opportunities.. Unlocked !!! or Reality ??? Marketing BoomiPhone/iPadWindows Phone Android

BlackBerry J2ME


What is Mobile Apps ?AMobile applicationis a software program that can run in a phone. Capable of performing numerous takes e.g. Entertainment, communication, providing useful information (e.g. weather, Stock Trends, sports), Its a powerful Tool for brand communication

Why Mobile Marketing: fundamentally Mobile provides a much richer and more compelling Personal user experience than a WAP or mobile web site.the response time for an App is much quicker than the mobile web hence Experiencing Multifold increase in usage and development too.

contd. Mobile Marketing?Mobile marketing

is personal & Unique marketing. is an new Innovative form of marketing. is suitable and cost effective way for the promotion. quick and traceable marketing efforts can be achieved. PreciseAccurately Targeted over smart phone. fits across many marketing disciplines including sales promotion, CRM, direct marketing, loyalty schemes, etc.

.. consistently raise the bar


Young India. Mystical India

Soon well be using Mobiles as identification license, passport, office pass as keys to unlock our car & apartment, as boarding passes and subway tickets(SoLoMo: Social Local Mobile)mobile, by nature, allows brands to talk to the

right people at the right times in the right places,trends will interact to reshape our lives. Each facilitates the

Location of the phone.

Location of the screen.Location of the phone.

Location of the screen.Location of the phone.Location of home. Location of nearest store. Location of alternative stores. Location of product. Location of competitors products. Location of friends. Location of consumption.

Video on Mobile.convergence of efficient hardware & affordable broadbandMobile Hardware Infrastructure was not Designed to have Onlive Live streaming of Videos and TV channels.

Slingbox, Roku, Boxee, Apple TV & Google TV are striving hard to bridge the capabilitiesChallenge:

No-one giving..a truly dynamic & immersive multimedia experience

Launch of 4G in India New Realities , Opportunities for us

Mobile has reached bottom of Pyramide.g. Apple has succeeded inchanging consumer behavior Anyone who has the vision, consumer insight, resources, and reputation can ..push IT into YOUR living roomcontent agreements(for Mobile), distributionchannels, and strategic partnerships are being formed to supply the Latest Mobile hardware and software

Geo-Social Apps..Metros to Villages We will see increased SoLoMo marketing prevail in existing Marketplace like Foursquare, Shopkick and YelpRetailers will experiment more with geo-fenced mobilemarketing with companies like Placecast.Social buying companies like Groupon and Living Social will become more app-focused and provide push content and alerts on real-time local deals

Brands will create more of their own apps to Grab the Opportunity of geo-location services and social networking.Brands will use location targeting and embed social content and shareability in SMS/MMS/MIM enhancing Relevancy of AdsTsunami of Mobile Apps

first-time smart phone usersEver Increasing demand from first-time smart phone users exploring their new device and Apps to pop-up/Exhibit their Social IQ mobile, online and TV and Merging and Integrating rapidly HTML5 cross platform development as well as allowing apps to be downloadeddirectly from publishers, freeing them from the restriction of Monopoly.

Creating apps that will function and communicate with Ease across all devices; mobiles, tablets , desktops and TV

Universal apps Design &

Virtual Oneness TV and Social Media causing explosion in

tools, technologies &platforms


Social -commerce: Balancing Customer engagement & mktg

What is Your focus on??selling a Product/Service or delivering an experienceSocial media is used to kick start conversations, build awareness & trial. sampling and couponing are popular within fan pages. while sneak previews/special offers can augment sales of new products online before they even reach traditional shelves. challenge of mobile for brands


Interact and engage an audienceTap into user-generated contentExcite and delight their audiencesDrive permission-based relationshipsAcquire key data including demographics, interests and location-based dataDrive to web for online engagementDrive to store for coupons and offersDrive to experience at a location

What are brands trying to achieve?

Conversion at the right location and

Barriers: lower consumer demand, technology compatibilities and licensing/content agreements

Real-time interaction platforms for one-to-one interactions -html5 for mobile and digital screen / tv

Making sense of location data from multiple sources for multiple purposes

Privacy controls-Consumer & advertiser managed solutions

Opportunities for

The Social GraphAnalytics & BIWeb Metrics through Web Analytics

Mining those platforms for explicit, implicit, and analyticconsumer data will become a core measurementapproach for brands

Social media will function as a more accuratebarometer of consumer opinion

Marketing Strategy in the Digital AgeNew continuously Evolving Model for creating value and having Customers for Life

The Smart-Mobile has Transformed consumers ideas of convenience, speed, price, product information, and service.

Challenge of retaining old skills, practices yet add new competencies.

So Now What??....Go MobileUnderstand the economic conditions in a slowing economy

Understand the customer mindset

Understand the new marketing mix

Action plan to find, attract and retain the customer

Mobile is merging the physical and digital worlds Marketers have long dreamed about 1 to 1 relationships

Lastly.Two big

R U . Prepared !!!


an inspirational picture of the Future


NOT Insight(s) or HINDSIGHT(s) !

Either U take Hold of the FUTURE.. or the future will take hold of us.We

Near Field Communication (NFC)enables the transfer of data between 2 devices in close proximity.

....pull out your phone, tap it on to the payment reader and youre ready to go

Mobile Payment Technology.....the hub and center

Emerging mobile services

Limitations of current technology

Developing mobile apps Demand Drivers

Mobile Marketing is effective as we all know that the penetration of handsets and the passion, Possession an Individual has for his own mobile. Ease, frequency of viewing it, its connection, it makes it powerful and more important than TVMobiles are far more Effective than TV in reaching its target audience. Gap AnalysisReview observations of the gap analysis. Identify the performance gaps and develop an action plan to close the gaps. Also highlight and quantify the consequences of not closing the gap.

The difference between ordinary and extraordinary is the little EXTRA

Bridge the gapCreativity and InnovationA business enterprise has two - and only two basic functions: Marketing & innovation. Marketing and innovation produce results , all the rest are costsPeter Drucker

Mobile Apps = Innovation + Marketing..

Five Cs of Mobile = ConnectednessWe are now living in a new digital age where the network effect is dominant. With online social networking, web 2.0 approaches to internet and other businesses and the easy availability and access to information, it really is a connected world.