Mobile Marketing Apps: Getting Prepared to Drive Conversions

Where do Mobile Apps Fit in the Digital Marketing Funnel?

The world has moved to mobile marketing apps:

FOR CONSUMERS

FOR RETAIL STORES

FOR SALES TEAMS

According to a report from Compuware:

Of mobile users prefer native mobile apps over mobile websites.

The world has moved to mobile marketing apps:

FOR CONSUMERS FOR RETAIL STORES FOR SALES TEAMS

Mobile'Marke+ng'Magazine'

A report from Deloitte Digital revealed that of every dollar of the approximately $1.1 trillion spent in a retail setting last year, 36% of those purchases were influenced by a digital interaction.

The world has moved to mobile marketing apps:

FOR CONSUMERS FOR RETAIL STORES FOR SALES TEAMS

PR'Newswire'

According to a survey of over 1,000 sales and marketing professionals conducted by Adobe:

•  Mobile tools are “fundamentally changing the nature of enterprise sales.”

•  80% of sales and marketing managers say mobile shortens the sales cycle.

The world has moved to mobile marketing apps:

FOR CONSUMERS FOR RETAIL STORES FOR SALES TEAMS

Internet'Retailer'

The Challenges:

It takes a long time to

create mobile apps the

traditional way.

Marketing strategies and tactics change

quickly – software (app) development can’t keep up.

Capture and analyze data from

our mobile marketing apps with the ease of

Google Analytics.

DEVELOPMENT SPEED ANALYTICS

The Challenges:

DEVELOPMENT SPEED ANALYTICS

Sand'Hill'

Traditional mobile app development is not like making a website with WordPress – it’s really like traditional software development •  According to a recent study by MGI Research on

the State of Mobile Apps: It takes 46 percent of organizations from 6 months to over a year to develop a mobile app from design to deployment.

Digital Marketing relies on speed, iteration and personalization •  According to the 2015 B2B Content Marketing

Benchmarks, Budgets and Trends survey by Content Marketing Institute and MarketingProfs, 42% of North American B2B companies update marketing content multiple times per week.

The Challenges:

DEVELOPMENT SPEED ANALYTICS

Content'Marke+ng'Ins+tute'

Research from Statista found that agency and brand executives in the United States are finding themselves better able to understand the customer experience and develop new products, as well as fine-tune marketing strategies by being better able to analyze consumer opinions on their current offerings.

The Challenges:

DEVELOPMENT SPEED ANALYTICS

Sta+sta'

The world has moved to data-driven marketing because it works!

Questions to Consider Do you have the ability to rapidly make, revise and deploy mobile marketing apps that: •  A/B (market) test apps and messaging •  Deliver tailored messages to target customers •  Rapidly survey and collect customer feedback •  Compare your best performers to everyone else •  Measure effectiveness •  Deliver data-based recommendations •  Rapidly iterate and re-deploy •  Drive sales conversions!

Additional Resources

The Need for Speed – Bridging the Gap Between Marketing

and Mobile App Development www.proscape.com/NeedforSpeed

Insulet – Driving Innovation in Diabetes Therapy Through Mobile www.proscape.com/InsuletSuccessStory

Facing the Dark Abyss of Mobile Marketing www.proscape.com/MobileAppAbyss

Deliver Apps that Delight the Customer www.proscape.com/DeliverAppsDelight

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