mobile marketing and mobile apps

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Post on 30-Oct-2014




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Now days mobile marketing is one of popular marketing method which is using allmost business industries and growing up due to vast mobile world and Institute Of Digital Marketing(IDM) provides courses like mobile marketing, mobile training and digital marketing and more.IDM also provides 100% Written Job assurance via offline training.


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2. Few Thoughts Assessment what is it Objective-Analysis So-Lo-Mo Mob-Video, Geo-Social, Apps Social Commerce TV v/s Mobile ? Barriers Mobile-Analytics, Metrics, BI Opportunities.. Vision.Foresight Mobile Payment Demand Drivers Gap Analysis Pros & Cons of Mobile Mktg 3. Opportunities.. Unlocked !!! 4. Mobile Marketing BoomHype or Reality ??? 5. Mobile PlatformsiPhone/iPadWindows PhoneAndroidBlackBerry J2ME 6. What is Mobile Apps ?A Mobile application is a software program that can run in aphone. Capable of performing numerous takes e.g.Entertainment, communication, providing useful information(e.g. weather, Stock Trends, sports), Its a powerful Tool forbrand communicationWhy Mobile Marketing:fundamentally Mobile provides a much richer and morecompelling Personal user experience than a WAP or mobile website.the response time for an App is much quicker than the mobileweb hence Experiencing Multifold increase in usage anddevelopment too. 7. contd. Mobile Marketing? Mobile marketing is personal & Unique marketing. is an new Innovative form of marketing. is suitable and cost effective way for the promotion. quick and traceable marketing efforts can be achieved. PreciseAccurately Targeted over smart phone. fits across many marketing disciplines including sales promotion,CRM, direct marketing, loyalty schemes, 8. The objective .. consistently raise the bar 9. Young India. Mystical India 10. (SoLoMo: Social Local Mobile)trends will interact to reshape our lives. Each facilitates the other.Soon well be using Mobiles as identification license, passport, office pass as keys to unlock our car & apartment, as boarding passes and subway tickets mobile, by nature, allows brands to talk to the right people at the right times in the right places, 11. Location of 12. Location of the phone.Location of the 13. Location of the phone.Location of the screen.Location of home.Location of nearest store. Location ofalternative stores. Location of product.Location of competitors products.Location of friends.Location of consumption. 14. Video on Mobile .convergence of efficient hardware & affordable broadbandMobile Hardware Infrastructure was not Designed to have Onlive Livestreaming of Videos and TV channels.Slingbox, Roku, Boxee, Apple TV & Google TV are striving hard tobridge the capabilitiesChallenge:No-one giving..a truly dynamic & immersive multimedia 15. Launch of 4G in IndiaBringing New Realities , Opportunities for 16. Mobile has reached bottom of Pyramide.g. Apple has succeeded inchanging consumer behavior Anyonewho has the vision, consumer insight,resources, and reputation can..push IT into YOUR living room content agreements(for Mobile), distribution channels, and strategic partnerships are being formed to supply the Latest Mobile hardware and 17. Geo-Social Apps..Metros to VillagesWe will see increased SoLoMo marketing prevail inexisting Marketplacelike Foursquare, Shopkick and YelpRetailers will experiment more with geo-fenced mobilemarketing with companies like Placecast.Social buying companies like Groupon andLiving Social will become more app-focusedand provide push content and alerts onreal-time local deals 18. Tsunami of Mobile Apps Brands will create more of their own apps to Grab the Opportunity of geo-location services and social networking.Brands will use location targeting and embed social content andshareability in SMS/MMS/MIM enhancing Relevancy of Ads 19. first-time smart phone users Ever Increasing demand from first-time smart phone users exploring their new device and Apps to pop-up/Exhibit their Social IQ mobile, online and TVand Merging andIntegrating rapidly HTML5cross platform development as well as allowing apps to be downloadeddirectly from publishers, freeing them from the restriction of Monopoly. 20. Universal apps Design & Development.Co-CreationCreating apps that will function and communicate with Easeacross all devices; mobiles, tablets , desktops and TV 21. Virtual Oneness TV and Social Media causing explosion intools,technologies & 22. Social -commerce: Balancing Customer engagement & mktgWhat is Your focus on??selling a Product/Service or delivering an experienceSocial media is used to kick start conversations, build awareness & trial.sampling and couponing are popular within fan pages.while sneak previews/special offers can augment sales of new productsonline before they even reach traditional 23. The challenge of mobile for brandsMobile 24. What are brands trying to achieve? Interact and engage an audience Tap into user-generated content Excite and delight their audiences Drive permission-based relationships Acquire key data including demographics, interests and location-based data Drive to web for online engagement Drive to store for coupons and offers Drive to experience at a location 25. Conversion at the right location and 26. Barriers: lower consumer demand, technology compatibilities andlicensing/content agreements 27. 28. Real-time interaction everywhere 29. Opportunities for developers New platforms for one-to-one interactions-html5 for mobile and digital screen / tvMaking sense of location data from multiplesources for multiple purposes Privacy controls -Consumer & advertiser managed solutions 30. The Social GraphAnalytics & BI Web Metrics through Web Analytics Mining those platforms for explicit, implicit, and analytic consumer data will become a core measurement approach for brands Social media will function as a more accurate barometer of consumer 31. Marketing Strategy in the Digital AgeNew continuously Evolving Model for creating value and havingCustomers for LifeThe Smart-Mobile has Transformed consumers ideas ofconvenience,speed,price,product information, andservice.Challenge of retaining old skills, practices yet add new competencies. 32. So Now What??....Go MobileUnderstand the economic conditions in a slowing economyUnderstand the customer mindsetUnderstand the new marketing mixAction plan to find, attract and retain the 33. Lastly.Two big opportunities 34. R U . Prepared !!! 35. Visionan inspirational picture of the Future 36. We NEED.......... ............FORESIGHT,NOT Insight(s) or HINDSIGHT(s) !Either U take Hold of the FUTURE.. or the future will take hold of 37. Mobile Payment Technology.....the hub and centerNear Field Communication(NFC)enables the transfer of databetween 2 devices in closeproximity.....pull out your phone, tap it on tothe payment reader and youreready to go 38. Demand Drivers Emerging mobile services Limitations of current technology Developingmobile apps 39. Mobiles are far more Effective than TV in reaching its target audience. Mobile Marketing is effective as we all know that the penetration of handsets and the passion, Possession an Individual has for his own mobile.Ease, frequency of viewing it, its connection, it makes it powerful and more important than TV 40. Gap AnalysisReview observations of the gap analysis.Identify the performance gaps and develop anaction plan to close the gaps.Also highlight and quantify the consequences of notclosing the 41. The difference betweenordinary and extraordinary isthe little EXTRA 42. Bridge the gap 43. Creativity and InnovationA business enterprise has two - and only two basic functions: Marketing & innovation.Marketing and innovation produce results ,all the rest are costsPeter Drucker Mobile Apps = Innovation + 44. Five Cs of Mobile = Connectedness We are now living in a new digital age where the network effect is dominant. With online social networking, web 2.0 approaches to internet and other businesses and the easy availability and access to information, it really is a connected world. 1. Communication. 2. Consuming. 3. Communing. 4. Convenience. 5. Control.Click Here for more details. 45. Advantages of Mobile Marketing: Advantages of Mobile Marketing: The personal nature of mobile phones makes SMS marketing a very powerful tool. Most people take their mobile phones everywhere - meaning they can be effective for time sensitive messages. People tend to read virtually every text they get - unlike junk mail, spam or adverts which can be ignored.Click Here for more 46. Potential Disadvantages of Mobile Marketing: Potential Disadvantages of Mobile Marketing: Your message has to be short - you do not have much space to get your message across in detail. People respond negatively to unwanted texts. Make sure you have their permission to send them texts and that youre SMS marketing complies with privacy and data protection rules. People are wary of responding to SMS messages due to an increase in fraudulent messages.Click Here for more details.w