mobile apps for marketing
TRANSCRIPT
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Trends of Texting● Mobile Messaging and Social Apps are
released every month● Companies are capitalising on people’s
phone addiction● Many Online Apps such as Tinder, Whisper
and Quiz App are a few to name who are taking pathbreaking steps in changing the way we interact with people
● Prime Contenders like Facebook Messenger, WhatsApp, And KiK are the ones who are focusing on Messaging only
● Here we will understand how these social app could help us to build our marketing strategy
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WhatsApp Messenger● A Free and the Most Popular messaging
App● The App had an amazing 700 million
user base according to a public record, on december 2014.
● Before the purchase of WhatsApp by Facebook for 19 million dollars it never spent money on any advertisements
● Whatsapp is free for the first year, and then it's $1 per year
● Although it never promotes any ads.It was used by BBC last year to send news through broadcast
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SnapChat● As the name suggests it's an
image,video sharing messaging app● Updated Features allow users to record
videos and draw on photos● Stories feed can be used by brands to
place their photos so that the user can see it
● The Developers added “Discover” feature to the feed where the brands can place photos which disappear within 24 hours
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Viber● A very popular messaging and calling
app for IOS users● Founded in Cyprus by an Israeli
entrepreneur● Allows VIber to Viber free calling facility● Viber allows to make domestic and
international calls● Public chats allows people to follow
celebrity chats● Allows users to download stickers from
the brands
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● Its a free voice and video calling and messaging application
● Integrated with spotify to listen to music and allows users to play games with each others
● The chat list opens advertisements in open chats
● The Newsfeed ad option is similar to Facebook’s advertising option, where sponsored posts are placed in feed
● Twitter’s mobile ad network MoPub is used to run ads in the app
Tango
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Line● Founded in japan, line is a very popular and ace
messaging service● Its Features :
MessagingVoice callsCamera With FiltersForums for topic-based chattingTimeline for sharing status update
● Provides the brands to create stickers and publish them for the users to send
● Brands can send target advertising to users
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Messaging Apps : The Climb
● Messaging Apps are changing the market, they are forcing the cellular carriers to change the way they do business
● Smaller messaging Apps are adding features that they could expand in future
● Obviously there’s a need to understand how these apps could be utilized to market the brand
● Its about the tool that could help them say what they want to
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Contact Us
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