hayden location based marketing -qr codes-mobile apps
DESCRIPTION
Proliferation of smartphones and other mobile devices has technologists preaching salvation through shiny new applications and growing possibilities to engage consumers in the "here & now". However, understanding existing audience behavior and current trends will define tomorrow's technology more than what is determined "possible" by developers and experts. Let's review some use cases and fresh data, talk about successful mobile marketing and be realistic about what's next.TRANSCRIPT
humans are NOT designed to:
• sit for long periods of time• stare at screens full of synthetic illumination• host prolonged conversations through text
The Way We Roll…
Why QR Codes?
• Consumers/”The Audience” doesn’t have to type or text!• Engage consumers on-the-go, on THEIR terms• Drive to mobile commerce sites, and digital experiences• Provide quick access to useful (RELEVANT!) information• Costs nothing to produce a QR Code!
Sent from my shiny new iPhone, please excuse typos
QR Codes: DO Believe the hype
Mobile Web &/Vs. Mobile Apps
Mobile Web: • Must have – mobile
searches that land on non-mobile-optimized web pages are the equivalent of bad customer experience…difficult to recover.
Mobile Apps: • Good to have, if:• Utilitarian• Rotate/renew
value frequently – content, offers, coupons…
• In-store navigation, utility, deals…
Out-of-Home (Outdoor/Billboards)
Spending on digital billboards and posters is expected to double in the next five years, to $5.2 billion.
Key Takeaways• Brevity rules the moment, in terms or
connection + copy + call-to-action• Capitalize on natural, current behavior…be
pragmatic with device capabilities• Offer multiple channels from offline to online
(QR Codes, URLs, SMS)• Relevancy improves immediate conversion,
AND creates WOM (Word-of-Mouth)