hayden location based marketing -qr codes-mobile apps

14

Upload: inbound-marketing-summit

Post on 25-Jan-2015

726 views

Category:

Technology


0 download

DESCRIPTION

Proliferation of smartphones and other mobile devices has technologists preaching salvation through shiny new applications and growing possibilities to engage consumers in the "here & now". However, understanding existing audience behavior and current trends will define tomorrow's technology more than what is determined "possible" by developers and experts. Let's review some use cases and fresh data, talk about successful mobile marketing and be realistic about what's next.

TRANSCRIPT

Page 1: Hayden location based marketing -qr codes-mobile apps
Page 2: Hayden location based marketing -qr codes-mobile apps
Page 3: Hayden location based marketing -qr codes-mobile apps

humans are NOT designed to:

• sit for long periods of time• stare at screens full of synthetic illumination• host prolonged conversations through text

Page 4: Hayden location based marketing -qr codes-mobile apps

The Way We Roll…

Page 5: Hayden location based marketing -qr codes-mobile apps
Page 6: Hayden location based marketing -qr codes-mobile apps

Why QR Codes?

• Consumers/”The Audience” doesn’t have to type or text!• Engage consumers on-the-go, on THEIR terms• Drive to mobile commerce sites, and digital experiences• Provide quick access to useful (RELEVANT!) information• Costs nothing to produce a QR Code!

Page 7: Hayden location based marketing -qr codes-mobile apps

Sent from my shiny new iPhone, please excuse typos

Page 8: Hayden location based marketing -qr codes-mobile apps

QR Codes: DO Believe the hype

Page 9: Hayden location based marketing -qr codes-mobile apps
Page 10: Hayden location based marketing -qr codes-mobile apps

Mobile Web &/Vs. Mobile Apps

Mobile Web: • Must have – mobile

searches that land on non-mobile-optimized web pages are the equivalent of bad customer experience…difficult to recover.

Mobile Apps: • Good to have, if:• Utilitarian• Rotate/renew

value frequently – content, offers, coupons…

• In-store navigation, utility, deals…

Page 11: Hayden location based marketing -qr codes-mobile apps

Out-of-Home (Outdoor/Billboards)

Spending on digital billboards and posters is expected to double in the next five years, to $5.2 billion.

Page 12: Hayden location based marketing -qr codes-mobile apps

Key Takeaways• Brevity rules the moment, in terms or

connection + copy + call-to-action• Capitalize on natural, current behavior…be

pragmatic with device capabilities• Offer multiple channels from offline to online

(QR Codes, URLs, SMS)• Relevancy improves immediate conversion,

AND creates WOM (Word-of-Mouth)

Page 13: Hayden location based marketing -qr codes-mobile apps
Page 14: Hayden location based marketing -qr codes-mobile apps

Thank YOU!

Tim [email protected]

@TheTimHayden