Letter from the Founder Page 3

DCA Highlights & Facts Page 4 Overview of The A-line Foundation Page 4 Video Coverage from DCA 2011 Page 5

Who is the DCA Woman? (Demographics) Page 6 Testimonials Page 7 Past Sponsors & Supporters Page 8

Past Media Coverage Page 9 Sponsorship & Investment Opportunities Page 10 Contact Page 12

Table of Contents

Thank you for your interest in sponsorship opportunities for the fourth annual, "Dangerous Curves Ahead Charity Fashion Show & Womens Expo! Dangerous Curves Ahead (DCA) is unlike any other by blending an energy-infused womens expo, the raved-about all sizes fashion show, and the revealing of a heartfelt makeover of a mother living in a transitional housing facility. By your organization investing in the DCA brand your company will reap the rewards of associating your company a great cause and be marketing to the most loyal & influential buyer the African American woman.

I was led to create this event from experiencing homelessness firsthand as a child on the streets of Chicago. From experiencing homelessness as a youth, to now being a celebrity wardrobe stylist & owner of an award-winning wardrobe consulting firm, A-line Style Services, I realized my testimony could be a positive influence to the issue homelessness. By blending my love for fashion and my desire to give back, Dangerous Curves Ahead was created in 2009.

By your organization making a tax-deductive sponsorship investment or in-kind donation, you will be helping our not for profit organization, A-line Foundation, which works with Chicagoland shelters & transitional housing facilities to provide no-cost mentorship, counseling, and head-to-toe makeover services for homeless mothers. Thank you for considering being a part of this monumental event and I look forward to seeing you at DCA 2012!

Tamika Martell Executive Director, DCA Charity Fashion Show & Womens Expo

Letter from Founder & Executive Director

A-line Foundation Mission & Purpose

To rejuvenate, inspire and makeover women living in transitional housing facilities from the inside out by providing therapeutic and compassionate counseling & mentorship from women that have experienced & overcome homelessness firsthand.

The A-line Foundation also provides women living in transitional housing facilities & homeless shelters with expert head-to-toe wardrobe styling, hair and beauty services to assist in their new beginning.

DCA Highlights & Facts Dangerous Curves Ahead (DCA) has flourished in Chicago for 3 consecutive years bringing over 500 women

each year.

Every spring since 2009, Dangerous Curves Ahead has brought eager crowds of women to experience the amazing shopping with exhibitors, sampling of new & existing products and most of all, the fashion show featuring confident & beautiful women of all shapes.

Dangerous Curves Ahead consistently receives media attention from big media names such as The Tom Joyner Morning Show, NBC 5 News, WCIU The U& more

100% of event proceeds go to the A-line Foundation, which empowers & renews mothers in homeless shelters & transitional housing by providing free counseling and mentorship from women that have experienced and overcome homelessness themselves. Closing the program, the women also receive head-to-toe makeovers including professional hair, makeup, and wardrobe to assist in their new beginning. For more information, please visit www.alinefoundation.org.

Overview of The A-Line Foundation

Watch Video Footage From Dangerous Curves Ahead 2011

The DCA woman is 25-44 years of age, loves to shop and has significant buying power in her household,

and earns $50,000+ per year. She varies from being married with children, a single mom, to single. She is

style-savvy, a business owner, educated, fun loving and is likely to buy with companies that sponsor the events that she supports

Who Is The DCA Woman?

83%

11%

5% 1%

Ethnicity

African-American Caucasian Hispanic Asian

7%

16%

23% 36%

18%

Household Income

Under $25K $25K-$34,999

$35K-$49,999 $50K-$74,999

$75K and above

12%

42%

36%

10%

Age

24 or under 25-34

35-44 45 and over

1%

19%

40%

27%

13%

Education

Some High School High School Graduate

Some College College Grad

Post Graduate Degree

Tamika is gracious, professional and forward thinking. Her intrinsic ability to create a welcoming environment for sponsors, vendors, guests and participants will lend itself well to expanding the show to other urban markets. Dangerous Curves Ahead Expo & Fashion Show provides opportunities for sponsors, participants and vendors at varying levels to interact on a individual level with a captive audience. ~Roxanne of C'est Si Bon Hospitality - Sponsor (2011)

"I couldn't let this week go by without letting you know how much I enjoyed the Dangerous Curves Ahead Fashion Show. It was an honor to be a part of something so elegant and professional." ~ Stacie M - Exhibitor (2008)

"This event was just flawlessly executed, well-attended, and loads of fun! ~ Jetta Bates, Attendee (2011)

Thank you again for inviting me on Saturday. The fashion show was absolutely phenomenal-one of the best events I have attended. ~ Lenora H - Attendee (2010)

I wanted to take this time to say THANK YOU for allowing me to be a vendor at your event. I must say it was WONDERFUL from the time I walked in to the time I left. The atmosphere was GREAT! The Networking with the other vendors was GREAT. I look forward to next year and hopefully working with you again. ~ Latonya - Exhibitor (2009)

Testimonials

Organizations that know the value of marketing to the DCA consumer receive widespread brand

exposure for their support through our integrated marketing & multi-media campaign as well as their on-

site exposure to the DCA woman. Dangerous Curves Ahead stays fresh by blending exciting, new

companies with tried & true brands.

Past Sponsors & Supporters of Dangerous Curves Ahead

Media Sponsors

A variety of sponsorship levels are available from Presenting to Gift Bag Sponsor. Below are the sponsorship types available for our 2012 event. We can also customize a sponsorship investment aligned with your companys marketing goals.

Sponsorship and Investment Opportunities

Title/Presenting Sponsor $5,000 Company exclusive marketing campaign including product placement photo shoot with the winning model of the DCA Model Contest Company name & logo included in event title as presenting sponsor on all marketing collateral including flyers, step & repeat, poster advertising, etc. (Your Company Name Here presents Dangerous Curves Ahead) Mentions in Television, Radio, Online and Print Features/Coverage Premium exhibitor space in each city (includes signage) Daily mentions & promotion of title sponsor on the DCA Facebook & Twitter pages Opportunity to do product giveaways via DCAs Facebook & Twitter pages Coupon or advertisement printed on the back of the event tickets Two (2) dedicated electronic mail blasts to DCAs email subscribers Receipt of email list of attendees Five (5) complimentary event tickets & reserved front row seating Opportunity to include product samples, coupons, etc in goody bags Receipt of event photos & video Opportunity to announce the closing designer for fashion show Opportunity to present makeover mother with gifts after the fashion show in front of the crowd Official Beauty Sponsor $3,500 Logo inclusion on all non-exclusive marketing collateral including flyers, email blasts, posters & step & repeat Products used by backstage beauty team on models & promoted as official beauty sponsor for fashion show Recognition at Sponsor Reception Mentions in Print and Online Features/Coverage Daily sponsor mentions & promotion on the DCA Facebook & Twitter pages Opportunity to do product giveaways via DCAs Facebook & Twitter pages One (1) dedicated electronic mail blasts to DCAs email subscribers Premium exhibitor space & ability to provide on-site beauty treatments (product sampling)

Official Beauty Sponsor $3,500 (Continued) On-site product placement photo opportunities with the Dangerous Curves Ahead models Receipt of photo & video from event Opportunity to speak during sponsor toast Five (5) complimentary event tickets & reserved front row seating Opportunity to present mother with gifts after the fashion show in front of the crowd Opportunity to include product samples, coupons, etc in goody bags Receipt of event photos & video Contributing Sponsor - $950 Logo inclusion on the step & repeat backdrop, DCA website, and all non-exclusive email blasts Daily sponsor mentions/promotion on the DCA Facebook & Twitter pages Opportunity to do product giveaways via DCAs social media outlets (Facebook & Twitter) Premium Exhibitor Space Recognition at Sponsor Reception Opportunity to include product samples, coupons, etc in goody bags Three (3) complimentary event tickets & reserved front row seating Opportunity to announce the opening designer for fashion show Opportunity to present mother with gifts after the fashion show in front of the crowd Receipt of event photos & video Goody Bag Sponsor - $550 Logo inclusion on all on goody bags (reusable, 500 count) Logo inclusion on the step & repeat backdrop, DCA website, and (non-exclusive) email blasts Recognition at Sponsor Reception Sponsor mentions/promotion on the DCA Facebook & Twitter pages Photo opportunities with DCA team including the Dangerous Curves Ahead Models holding goody bags Two (2) complimentary event tickets & reserved front row seating Receipt of event photos & video Premium Exhibitor Space

Sponsorship and Investment Opportunities

Dangerous Curves Ahead

Tamika Martell, Executive Director

P.O. Box 278052

Riverdale, IL 60827 8052

C: 312-391-5539

info@dangerouscurvesahead.org

www.dangerouscurvesahead.org

www.alinefoundation.org

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