new noise sponsorship deck

[1]

Santa Barbara

PARTNERSHIP

NEWNOISE IS SOUTHERN

CALIFORNIA’S PREMIER

MUSIC CONFERENCE AND

FESTIVAL BRINGING

ARTISTS,INDUSTRY

PROFESSIONALS AND FANS

TOGETHER IN A UNIQUE

SETTING. THE EXPECTED

ATTENDENCE WILL BE OVER

5,000 MUSIC FANS

THROUGHOUT TWO DAYS.

EACH SPONSORSHIP

PACKAGE IS CUSTOMIZED

AND CONSIDERED WITH

SPONSOR. WE AIM TO GIVE

ALL PARTNERS & SPONSORS

A UNIQUE OPPORTUNITY TO

REACH THEIR TARGET

AUDIENCE.

FOR A CUSTOMIZED

SPONSORSHIP PACKAGE,

PLEASE E MAIL:

[email protected]

ALL SPONSORS &

PARTNERS WILL RECEIVE:

• ACCESS TO EXCLUSIVE

LAUNCH PARTY

• WEB PRESCENCE @

WWW.NEWNOISESB.COM

• INCLUSION IN ALL PRINT,

PROMOTIONAL,

COLLATERAL AND MEDIA

MATERIALS.

• FESTIVAL SIGNAGE

Sponsorship

Opportunities

NE

W N

OIS

E

October 8-10

http://WWW.NEWNOISESB.COM

http://WWW.NEWNOISESB.COM

[2]

What?

New Noise Santa Barbara is a three-day music and digital media conference that will showcase emerging and established bands, host educational panels on the music industry’s hottest topics, present esteemed experts from all walks of the business, and serve as a place for players big and small to connect and plot the future of sound. New Noise Santa Barbara will be equal parts classroom and playground, blending each day’s intelligent discussion and all-important networking with entertainment offered during the evening at venues large and small. Tapping into the industry's emerging "green" movement, New Noise will also feature a strong sustainability component, with panels focusing on responsible rocking and eco-experts from both inside and outside the music business. Altogether, New Noise aims to expand on the overwhelming popular and critical successes of the annual South By South West Music & Interactive Conference in Austin, Texas and the Santa Barbara International Film Festival, which now attracts thousands of film lovers to town every winter, but remains a favorite event for locals.

Where?

New Noise will occur annually in the beautiful seaside city of Santa Barbara, which offers the perfect mix of live music venues, interested and active local residents, an allure to out-of-towners, and a visitor-serving infrastructure (hotels, restaurants, etc.) to properly host a festival of this sort. Strategically located 90 miles north of Los Angeles—one of the world’s hottest spots for new music and home to a significant portion of the music industry—and just a one-hour plane flight from the tech-savvy Bay Area, Santa Barbara is the ideal locale to discuss the convergence of music and digital media technology.

When?

The inaugural event will take place October 8-10, 2009. The season promises reliably pleasant weather and will assist Santa Barbara businesses in a season when they need help filling beds, shops, and restaurants. October also welcomes back the more than 30,000 college students to Santa Barbara, all eager for entertainment and learning.

Who?

New Noise will attract a steady stream of devoted local music lovers as well as fans, artists, up-and-coming entrepreneurs, and already successful business people from around the country. Outside of Santa Barbara, Ventura, and San Luis Obispo counties, New Noise will draw professionals and fans from Los Angeles, San Francisco, and other major cities on the West Coast. New Noise will concurrently appeal to those from New York City and other domestic and international music and technology hubs.

How?

New Noise will be financially successful thanks to a combination of national and local sponsorships, sale of conference passes (ranging from Platinum all-access to discounted student passes), and individual ticket sales to concerts large and small. New Noise will leverage its unique relationship with concert promoter Nederlander and media outlets throughout Santa Barbara & Los Angeles to further its marketing reach and opportunities for advertisers.

[3]

Sponsorship Opportunities: New Noise Santa Barbara will generate

original media and content that is easily

translated into both national and local

sponsorship opportunities.

New Noise will be a destination event for

music fans from all over the United States

targeting the Greater Los Angeles, Ventura &

Santa Barbara Counties. In addition to

promotion & partnerships with commercial,

college and public radio stations, the festival will

invest significantly in print advertising (Santa

Barbara Independent, Santa Barbara News

Press), local & music industry websites, and

other guerilla/grass roots strategic means in

major cities like Los Angeles, San Francisco,

San Diego and the Silicon Valley. From title

partnership- which offers exclusive, deep event

immersion- to major sponsorships and

customizable individual opportunities, New

Noise Santa Barbara will be the perfect platform

to reach and connect out audience of tech-

savvy music fans and industry workers. New

Noise Title Partnership creates an extensive

relationship with New Noise fans and access to

an estimated 5,000+ conference and community

participants in 2009. Conference Title

Partnership for New Noise’s inaugural event

means integration of your company message

into the start of an annual, innovative and truly

engaging conference.

New Noise HUB Sponsorship:Much like the UC Santa

Barbara building of the same name,

New Noise HUB will be where the

conference will begin and end each

day. New Noise HUB will be

hosted by industry affiliated

organizations each night and

will feature the best

independent and

underground music and DJ’s.

New Noise HUB will be THE

meeting place for badge-

holders, fans, and panel speakers

to get ready for a night of amazing

shows or to reconnect after the gigs. The HUB

will be open to the public and sponsorship will

include branding in all advertising, listing in the

New Noise program guide, banner/signage on

site, product sampling, demo opportunities and

more.

Specific Opportunities: • Online Media

• Onsite signage and sampling space

• Earned Media/Press

• Radio advertising (commercial, college and

public)

• Inclusion in all print advertising (local and

regional)

• Badges for New Noise Conference events

• Official hosting opening/closing night parties

• Signage in venues & theaters during events

• Sampling at New Noise events

• Logo on New Noise posters

• Logo and link on New Noise website

• Message inclusion on New Noise E

Newsletters

• VIP Badge sponsorships

• Print ads in official New Noise Program Guide

• New Noise Lanyard branding

• New Noise goody-bag sponsorship

• New Noise goody-bag branded item insertion

• Co-branded conference merchandise

• Limited number of conference banner and

demo space will be available for vendors

during conference, keynote speech and

music festival

• Gobo logos at New Noise events

• Creative, customized packages can be

created with the help of New Noise Santa

Barbara’s veteran sales/marketing staff

NEW NOISE SANTA BARBARA

Program Guide

The New Noise Program Guide will be

required reading for the conference goer. It

will be distributed at all participating venues

as well as music stores, college campuses,

lifestyle outlets, bars and coffee shops

throughout the Santa Barbara and Ventura

areas. Additionally, guides will be inserted

into the Santa Barbara Independent the

week of the conference.

What?

The guide will feature original writing

on each New Noise performing artist &

panelist as well as a complete event

schedule, photos and more.

Advertising rates are available upon

request.

NewNoiseSB.com

Web banner and sponsorship

opportunities at NewNoiseSB.com

are available and reach thousands of

music and culture fans.

Custom

sponsorship &

advertising

opportunities are

available

[4]

OCTOBER 8-10, 2009

TITLE SPONSORNEW NOISE SANTA BARBARA WILL CREATE A CUSTOMIZED SPONSORSHIP PACKAGE THAT WILL INTEGRATE YOUR BRAND INTO ALL ASPECTS OF THE FESTIVAL.

EXCLUSIVE TITLE SPONSOR: $30,000New Noise Santa Barbara will be the perfect platform to reach and

connect with our audience of tech-savvy music fans and industry workers. New Noise Title Partnership creates an extensive relationship with New Noise fans and access to an estimated 5,000+ conference and festival participants in 2009. Conference Title Partnership for New Noise’s inaugural event means integration of your company message into the start of an annual, innovative and truly engaging conference.

As Title sponsor, your company can expect to have an unparalleled presence throughout the festival. Branding will be integrating into the music and conference venues: on marketing, collateral, media & promotional materials prior to and during the event, including tickets, event maps, etc.

NEWNOISESANTA BARBARA

[5]

Title Sponsor: highlights

• Exclusive presenting sponsorship rights: your brand name on all tickets for New Noise Santa Barbara

• Brand logo on back of all conference/music badges• Brand/logo included in all marketing & earned media for event: web, email, print & radio advertising as

‘BRAND Presents... New Noise Santa Barbara’

• Online banner ad on www.newnoisesb.com • ‘Powered by...’ Brand inclusion in all e mail marketing correspondence to New Noise Santa Barbara

attendees

• Press release featuring your brand as presenting sponsor of New Noise Santa Barbara

Music Festival:

• 10 X 10 booth in front of the 2,000 capacity Arlington Theatre for product demo/sampling and or literature prior to New Noise headlining concert.

• Branded Vehicle parked in front of Arlington Theatre during headlining concert• Signage (3 X 5 banners) on site at all festival related music venues

• Logo placement on festival venue map

Music Conference:

• 10 x 10 booth space at music conference venue • Exclusive signage at registration/check in for badge pick up• Signage on site at conference venue• Brand logo displayed as ‘Presenting sponsor’ on video screens in between conference panels and

keynote speeches• Full page color ad (back cover) and logo in New Noise Program Guide (to be inserted in 40,000 Santa

Barbara Independent (www.independent.com) newspapers the week of the event). An additional 5,000 programs will be distributed during the conference/festival.

• Short bio on your company in program guide• Exclusive: Logo on all conference welcome bags

• Product or literature inserted into all New Noise gifting & welcome bags• Branding at New Noise Santa Barbara HUB (registration & meeting place for conference goers)

Tickets/Hospitality:

• 10 platinum badges to New Noise Santa Barbara for all activities and events• VIP passes to special events hosted by New Noise Santa Barbara• 2 hotel rooms for staff during New Noise Santa Barbara

• Discounted rates for additional hotel rooms during festival

http://www.newnoisesb.com


http://www.independent.com


[6]

VENUE PRESENTING SPONSORNEW NOISE SANTA BARBARA WILL CREATE A CUSTOMIZED SPONSORSHIP PACKAGE THAT WILL INTEGRATE YOUR

BRAND INTO THE FESTIVAL.

VENUE PRESENTING SPONSOR: $8,000New Noise Santa Barbara will feature live music at local music

venues throughout the Santa Barbara. Each venue offers a powerful

marketing opportunity to connect to New Noise Santa Barbara

attendees.

As Venue presenting sponsor, your company will receive branding

on event controlled stage, marketing, signage, promotional and media

materials. Your company will also be featured on the New Noise festival

map.

As an added value, Venue presenting sponsors will be given a 1/2

page print advertisement in the New Noise program guide, which will be

inserted in over 40,000 Santa Barbara Independent newspapers the

week of the event. (www.independent.com) .

OCTOBER 8-10, 2009NEWNOISESANTA BARBARA



[7]

Venue Sponsor: highlights

• Brand name will featured on site at venue

• Brand/logo included in all web and print marketing for event as sponsor• Online banner ad on www.newnoisesb.com

Music Festival:

• 10 X 10 booth in front of the 2,000 capacity Arlington Theatre for product demo/sampling and or literature prior to New Noise headlining concert.

• Signage (3 X 5 banners) on site at (1) music venue (including stage)• Logo placement on festival venue map • 1/2 page color ad and logo in New Noise Program Guide (to be inserted in 40,000 Santa Barbara

Independent (www.independent.com) newspapers the week of the event). An additional 5,000 programs will be distributed during the conference/festival.

• Short bio on your company in program guide• Product or literature inserted into all New Noise gifting & welcome bags


• 4 platinum badges to New Noise Santa Barbara for all activities and events• 4 VIP passes to special events hosted by New Noise Santa Barbara• Discounted rates on hotel rooms during festival for employees/staff





[8]

OFFICIAL BEER SPONSOR: $25,000

Music Festival:

• Exclusive naming rights for beer garden at 2,000 person Arlington Theatre concert• Exclusive beer sold at 2,000 person Arlington Theatre headlining concert • 21 + Wristband branding at venues throughout New Noise Santa Barbara

• 10 X 10 booth in front of the 2,000 capacity Arlington Theatre for product promo prior to New Noise headlining concert.

• Promoted on website, print, radio advertising and program guide as ‘Exclusive beer of New Noise Santa Barbara’

• Exclusive beer at VIP events (sponsor must provide TBD amount of product)• 1 full page color ad in program guide (inserted into over 40,000 Santa Barbara Independent

newspapers week of event)

• Brand logo displayed as ‘sponsor’ on video screens in between conference panels and keynote speeches

• Brand/logo included in all web and print marketing for event as sponsor

• Online banner ad on www.newnoisesb.com • Category exclusive signage & banners on site at all New Noise Santa Barbara music venues (including

stage)

• Logo placement on festival venue map • Literature inserted into all New Noise gifting & welcome bags• Logo placed on 50% of all New Noise festival lanyards• Branding at New Noise Santa Barbara HUB (registration & meeting place for conference goers)


• 6 platinum badges to New Noise Santa Barbara for all activities and events

• VIP passes to special events hosted by New Noise Santa Barbara• 2 hotel rooms for staff during New Noise Santa Barbara• Discounted rates for additional hotel rooms during festival



[9]

OFFICIAL SPIRIT SPONSOR: $20,000

Music Festival:

• New Noise Santa Barbara will create a separate and branded bar at all venues exclusively offering your brand.

• Category exclusive spirit sold at 2,000 person Arlington Theatre headlining concert

• 10 X 10 booth in front of the 2,000 capacity Arlington Theatre for product promo prior to New Noise headlining concert.

• Category exclusive signage & banners on site at all New Noise Santa Barbara music venues (including stage)


• Promoted on website, print, radio advertising and program guide as ‘Exclusive beer of New Noise Santa Barbara’

• Exclusive spirit at VIP events (sponsor must provide TBD amount of product)• 1 full page color ad in program guide (inserted into over 40,000 Santa Barbara Independent

newspapers week of event) • Brand/logo included in all web and print marketing for event as sponsor• Online banner ad on www.newnoisesb.com

• Logo placement on festival venue map • Literature inserted into all New Noise gifting & welcome bags• Logo placed on 50% of all New Noise festival lanyards• Branding at New Noise Santa Barbara HUB (registration & meeting place for conference goers)


• 6 platinum badges to New Noise Santa Barbara for all activities and events• VIP passes to special events hosted by New Noise Santa Barbara

• 2 hotel rooms for staff during New Noise Santa Barbara• Discounted rates for additional hotel rooms during festival



[10]

OFFICIAL HYBRID AUTOMOTIVE SPONSOR: $15,000

• New Noise Santa Barbara will create space for (2) hybrid vehicles to be displayed in front of 2,000 capacity Arlington Theatre for New Noise headlining concert

• Category exclusive • 10 X 10 booth in front of the 2,000 capacity Arlington Theatre for product promo/demo prior to New

Noise headlining concert. • 10 X 10 booth at New Noise Conference venue• Signage on site at conference venue• Brand logo displayed as ‘sponsor’ on video screens in between conference panels and keynote

speeches• Promoted on website, print, radio advertising and program guide as ‘Exclusive hybrid of New Noise

Santa Barbara’

• 1 full page color ad in program guide (inserted into over 40,000 Santa Barbara Independent newspapers week of event)

• Brand/logo included in all web and print marketing for event as sponsor

• Online banner ad on www.newnoisesb.com • Logo placement on festival venue map • Literature inserted into all New Noise welcome bags


• 6 platinum badges to New Noise Santa Barbara for all activities and events• VIP passes to special events hosted by New Noise Santa Barbara

• 2 hotel rooms for staff during New Noise Santa Barbara• Discounted rates for additional hotel rooms during festival



[11]

Official Wine Sponsor: $6,000

• 4 VIP tickets and conference badges

• Promoted on website, print & radio advertising as ‘Exclusive wine of New Noise Santa Barbara’• 1/2 page ad in program guide (inserted into over 40,000 Santa Barbara Independent newspapers week

of event)

• Sponsor responsible for providing TBD amount product for at VIP party. • Brand logo displayed as ‘sponsor’ on video screens in between conference panels and keynote

speeches

• Literature inserted into all New Noise gifting & welcome bags• Discounted rates for hotel rooms during festival

Official Hotel Partner: (TBD)

• 6 VIP tickets and conference badges

• Given full exposure as “The Official” Hotel for Santa Barbara New Noise. • Sponsor space on www.newnoisesb.com • Inclusion as hotel sponsor of festival in all print/collateral and earned media leading up to and during

festival • 1/2 page ad in program guide (inserted into over 40,000 Santa Barbara Independent newspapers week

of event)


• Literature inserted into all New Noise gifting & welcome bags• New Noise will work with partner hotel to customize a package that meets their marketing needs

Exclusive Greening Sponsor: $6,000 (1 available)

• 6 VIP tickets and conference badges• Sponsor space on www.newnoisesb.com with recognition of brand as ‘greening sponsor.’

• 1/4 page ad in program guide (inserted into over 40,000 Santa Barbara Independent newspapers week of event)


• Table space and signage provided on site at conference venue• Discounted rates for hotel rooms during festival

Founding Sponsorships: $3,500 (10 available)

• 4 VIP tickets and conference badges• Sponsor space on www.newnoisesb.com

• 1/4 page ad in program guide (inserted into over 40,000 Santa Barbara Independent newspapers week of event)

• Literature inserted into all New Noise welcome bags


• Table space and signage provided on site at conference venue• Discounted rates for hotel rooms during festival







[12]

Other Sponsorship Opportunities:

• Welcome Bag Insert: $500.00 per item

• 10X10 Booth @ Arlington Theater: $1,000

• 10X10 Booth @ Conference Venue: $600.00

• Table Space @ Conference Venue: $300.00

• Online Banner Ad/ Email Marketing Campaign: Price varies

• Independent/Program Guide Advertisement: Price and sizes vary

new noise sponsorship deck

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