link live 2010 sponsorship deck
TRANSCRIPT
Sponsor & PartnershipOpportunities
The buzz is that LINK live is the place to be...online, that is, to join the conversation about digital access.
With a live webcast hosted by social media mavens, live blogging from a civic-minded team and more, LINK live certainly had much to offer netizens of all shapes and sizes.
LINK live is a project of the LINK AMERICAS™ Foundation.
The LINK AMERICAS™ Foundation fosters collaborative initiatives demonstrating the value of Technology Serving Humanity in the areas of Life, Information, Nature, Knowledge (LINK).
The foundation supports educational, environmental and social development, and research projects that further LINK objectives by promoting strategic alliances for systemic and sustained change.
Priority focus areas for LINK projects are educational and social media technologies, sustainable resource development, green technologies and Information and Communications Technologies (ICT).
What is LINK live?
LINK live: An Online Interactive Show.
LINK live is a project that promotes the idea of
Technology Serving Humanity. The show covers various issues in the digital space, including digital literacy, people-generated media,
and access.
Guests on the show come from across the digital, media
and policy spheres. Each show tackles a different component of the larger
worldwide conversation on digital issues.
LINK live is not your normal webcast. The show has been
programmed to be highly interactive with the viewers,
engaging in conversation and letting the audience help drive
the content of each show.
Our Goal
To create a platform for nationwide education and conversation about
digital issues and public policy.
Broadcasting At v. Broadcasting With
We have not had just 45,000 viewers.
We have had 45,000 active participants.
The model of LINK live is to broadcast with our online audience.
While traditional media’s model was to broadcast at its audience, delivering information as opposed to discussing the issues, new media models require that content producers broadcast with their audiences.
This means we keep our audience continually engaged in conversation throughout our program and provide the opportunity to viewers to guide the content of the show.
What People are Saying About Us
“For a civic-minded take, try LINK live.
LINK live is a site whose content has a ‘grassroots, egalitarian kind of vibe.’”
Toronto Star
“But among the many media services..a few fresh options stand out... LINK live is an organization that promotes a combination of technology and philanthropy.”
Miami Herald
“Here’s where the digital glitterati want to be seen.”
San Jose Mercury News
The buzz is that LINK live is the place to be...online, that is, to join the conversation about digital access. With a live webcast hosted by social media mavens, live blogging from a civic-minded team and more, LINK live certainly had much to offer netizens of all shapes and sizes.
Who Watches LINK live?
Mixed Use Between Genders
51% Female49% Male
Education Level of Users
33% Non-College46% College
21% Graduate School
Multiple Market Penetration
BostonLos Angeles
New YorkSan Francisco
Site Users Represented More Ethnicities
than the Internet Average
Latest Shows
Nearly 16,000 online viewers joined us for our LINK live series on veterans and the workforce.
Viewers came from countries across the globe, including United Arab Emirates, Costa Rica and the United Kingdom.
Our Guests Included
California’s Chief Information Officer, Teri Takai
Steve Peck, U.S. VETS
Michael Murray, Verizon
LINK live will be webcasting again from the Honor a Hero, Hire a Vet Expo in October 2010.
Guests and updates are available at http://www.linklive.org.
Past Sponsors
Sponsors benefit not just from passive views of their brand, but from an audience that is extremely engaged with our programming.
Sponsors have the opportunity to make thousands of impressions with their brand throughout the program. This connection with consumers does not stop at the end of the show. LINK live manages a diverse network of community members, whose involvement is 24/7.
Sponsorship Packages
Premiere Sponsor Opportunity$10,000
Benefits• Premiere coverage in LINK live national webcast
• Placement of logo on home page of LINK live website
• Opportunity to have media personalities and prominent leaders introduce your brand to a national audience
• Reaching a national audience of active participants in our interactive Web 2.0 platform
• Featured announcement of sponsorship 6 times within the LINK live national webcast
In addition to coverage of the on-site production, LINK live will virtually connect via to select locations across the country. Viewers will be able to interactively share their experiences live with thousands of their fellow Americans.
Sponsorship Packages
Patron Sponsor Opportunity$5,000Benefits
• Premiere coverage in LINK live national webcast
• Month long run of banner ad and 2 webcast spots
• Reaching a national audience of active participants in our interactive Web
2.0 platform
• Featured announcement of sponsorship 6 times within the LINK live national
webcast
In addition to coverage of the on-site production, LINK live will virtually connect via to select locations across the country. Viewers will be able to interactively share their experiences live with thousands of their fellow Americans.
Sponsorship Packages
Continuing Sponsor Opportunities$1,000-2,500
Benefits
Monthly Banner Ads: $2,500 home page $1,500 interior pages
100 x 100 pixel color ads to be place on the side
of the home page or within other pages of the site
Webcast Spots: $1,000 per 3 showings
10-second commercials of pre-produced content for the webcast v. a “Brought to you by X” (see logo) spot
Contact Us
Help Create Impact. Sponsor a Show.
For More Information
Contact our Sponsorship Team
Brent Herington
909.746.6198
We work with our sponsors to create customized opportunities.
We care about our content and giving our sponsors the opportunity to be involved with our production.