SPONSORSHIP OPPORTUNITIES

May 28 & 29

BACKGROUND

The perfect event to build brand awareness….2

Past performers include: Little Jimmy Scott, Miles Davis, Wynton Marsalis, Shirley Horn, Dizzy Gillespie, Hugh Masakela,Ahmad Jamal, Joe Sample, Max Roach, The Heath Brothers, Sarah Vaughn, McCoy Tyner, Yellow Jackets, Spyro Gyra,Stanley Clarke, Nina Simone, Donald Bryd, Hiromi, Trombone Shorty, Patti Austin, Arturo Sandoval, Terence Blanchard,Cassandra Wilson, Dee Dee Bridgewater, Sheila E, Loston Harris, Herbie Hancock and more.

The festival’s tremendous popularity and high visibility creates the perfect atmosphere for building brand awareness, lead generation, promotional activation, and more to a diverse marketplace.

FESTIVAL DEMOGRAPHICS

AUDIENCE:58% Female42% Male20% are between 25-3945% are between 40-54 35% are between 55-7565% African-American

EDUCATION:90% attended college

INCOME:30% household income $120,000+ 44% own their own homes95% own at least one credit card25% are married

OVERVIEW

One of the nation’s largest free jazz festivals…

The Atlanta Jazz Festival offers a unique array of cultural events to sponsor around the city, from outdoor events to indoor concerts at cafes, concert halls and nightclubs – culminating with the Memorial Day Weekend Jazz Concert Series at Piedmont Park.

FESTIVAL ATTRACTIONS INCLUDE:Memorial Day Weekend Concert Series @ Piedmont Park– All-Day live jazz concert Main Stage (National Artists)KidZone – Kids of all ages enjoy activities, including games, art, puppeteers, and moreGreenZone – Features organizations and products that make our communities better and more sustainableJazz Education Workshops – Master classes & conversations with recognized jazz legends during the Weekend Concert SeriesVendor/Artist Market – Arts and crafts vendors from across the country set up shop at the Artists Market VIP Hospitality Suite - Catered, luxurious, air-conditioned lounge with video monitors for VIPs, Artists and SponsorsFood Pavilion – indulge in an array of international cuisine from top chefsBeer Garden – quench your thirst while being entertained by Atlanta based jazz musicians on the Atlanta stage

SPECIAL PROGRAMS INCLUDE:BBQ Cook-off (NEW) - AJF is an all-day event where guests come early, cook-out, and have fun. We want to find the best bbq at AJF. Attendees can submit their best BBQ for judging by celebrity judges to win a Grand Prize!Wine Oasis(NEW) – partake in a full collection of the best wines the region has to offerYouth Jazz Band Competition – Area high school and middle school jazz bands compete in April for a chance to perform during the Memorial Day Weekend Concert Series

ADDITIONAL ATTRACTIONS:31 Days of Jazz – Nightly live jazz in bars, restaurants, and performance venues around the cityLate Night Jazz Jam – It’s the official after-party for AJF with late night jazz at the official host hotelSunday Jazz Brunch –Month of May Sunday Jazz Mini-Concert Series(4 concerts) recognizing women of Jazz(NEW)

Further information on attractions available upon request.Customized promotional opportunities can be created for sponsors.

3

MEDIA AND PUBLICITY

Our efforts reach more than 5 million people….

Our extensive marketing plan includes advertising and promotions in local, regional and national publications; internet/social media(Facebook, twitter, YouTube), www.AtlantaFestivals.com website; TV and radio support; and public relations over the course ofsixteen weeks. Promotional Value: $900,000. Reach: 57 million.

RADIO• Commercial, Satellite and Internet Stations• More than 500 fifteen-, thirty- and sixty-second spots• Hundreds of promotional liners, on air giveaways and PSAs

INTERNET• Interactive website with full-length commercial-viewing• Live links to sponsor website and product sites• Capture contact information from visitors *

(* available at certain sponsorship levels)• Email blasts and social networking via facebook and twitter• An extensive online advertising campaign over 500 outlets• 101 countries/territories visited atlantafestivals.com

OUTDOOR/INDOOR• MARTA bus fronts and sides• Street pole banners• 30 second ads on Airport Video Screens at baggage claim-Hartsfield Jackson Airport• Promos on TV monitors at gates –Hartsfield Jackson Airport

MEDIA OUTLETS INCLUDE: WCLK, RADIO One, KISS 104.1,WXIA,Cox Communications, The Sunday Paper, rollingout.com, CreativeLoafing, CBS Outdoors, MARTA, The Atlanta Tribune, The Atlanta Daily World, JazzTimes, The Atlanta Inquirer, over 500 internetoutlets and sources, and more.

4

PRINT• More than 40 print ads in local/regional/national pubs• Regional ads in AL, GA, NC, SC and TN

TELEVISION• 30 second Commercials on network and cable outlets• Through strategic alliances with our broadcast partners,

we are able to reach fans of a broad range of music programming.

PUBLIC RELATIONS• We conduct a full public relations campaign - From the

kick-off announcement to post-event follow-up.

2010 PERFORMERS

Top performers from around the world…..5

Esperanza SpaldingSpyro Gyra

Stanley Clarke

Dianne ShurrMarcus Miller

Trombone ShortyFull list of past performers available upon request.

Corrine Bailey Rae

SPONSORSHIP OPPORTUNITIES

Generate IMPACT for your brand as an AJF Sponsor!

The Atlanta Jazz Festival has put considerable effortinto developing sponsorship opportunities that deliverimpact for participating companies.

Each sponsorship package offers an opportunity to“own” various aspects of the event – from activitiesand features, to competitions, all the way up to TitleSponsor opportunities.

Additionally, the AJF marketing team will work withyour company to tailor your sponsorship package todeliver key business goals for your company – whetheryour objective is to sample a new product or service,broaden exposure to your brand, or generate goodwillthrough an affiliation with AJF and affiliated programs.

We support and encourage creative ideas when itcomes to helping you generate desired returns on yoursponsorship investment!

6

TITLE SPONSOR - $250,000

Naming rights to the biggest event Memorial Day Weekend!

RIGHTS, MARKS, AND EXCLUSIVITY:

• Title Sponsor Rights & Category Exclusivity• Company name included within the AJF brand(Your Company’s Atlanta Jazz Festival) –event mark• Rights to the Atlanta Jazz Festival property mark and logo in pre-approved advertising, marketing, packaging material and co-branded promotions(pending City of Atlanta approval)

• Sponsor Title recognition/logo on all media (tv, print, internet/social media, radio) • Sponsor Title recognition/log on all printed materials (flyers, brochures, posters, step & repeat, banners, etc) • Two(2) Full Page Ads, feature story in the Official Festival Guide • Participation in press conference announcing sponsor’s involvement• Kick-off Party listing on Thank You Board• Inclusion in all AJF PR outreach

ON-SITE ENTITLEMENTS:

• Sponsor Signage-created by sponsor • Event Signage Main Stage, Entryway, and Festival Grounds – event mark/logo inclusion – created by AJF• Three (3)-minute video presentation/commercial displayed on jumbotron (video provided by sponsor)• One(1) 100 x 100-footprint-sponsor activated• Sponsor product sampling at booth and roaming throughout events• On-site promotional opportunities(as developed between sponsor and City of Atlanta) –giveaways, contest, recognitions, etc.• On-Stage announcements between entertainment acts

HOSPITALITY:

• Rights to Host on-site Sponsor VIP party – sponsor activated• Thirty (30) Passes for Sponsor/Corporate Clients to the AJF VIP Hospitality Suite• Thirty(30) Invitations and tickets to paid festival events for Sponsor and Corporate Clients• Fifteen(15) Parking Passes for Piedmont Park• Meet & Greet/Photo opportunity with Festival performers, City of Atlanta dignitaries, AJF VIPs and celebrity guests• Live on-air interview on the Official AJF radio station(AJF Memorial Day Weekend Concert Series)

7

ONE AVAILABLE

This is a multi-year agreement with first right of refusal.

RIGHTS, MARKS, AND EXCLUSIVITY:

• Presenting Sponsor Rights & Category Exclusivity• Company name included within the AJF Banner (Your Company’s Atlanta Jazz Festival) • Rights to the Atlanta Jazz Festival property mark and logo in pre-approved advertising, marketing, packaging material and co-branded promotions(pending City of Atlanta approval)

• Presenting Sponsor recognition/logo on all media (tv, print, internet/social media, radio) • Presenting Sponsor recognition/log on all printed materials (flyers, brochures, posters, step & repeat, banners, etc) • One(1) Full Page Ad, prime positioning - inside back cover of the Official Festival Guide • Inclusion in press conference announcing sponsor’s involvement• Kick-off Party listing on Thank You Board

ON-SITE ENTITLEMENTS:

• Sponsor Signage-created by sponsor • Event Signage Main Stage, Entryway, and Festival Grounds – logo inclusion – created by AJF• One(1)-minute video presentation/commercial displayed on jumbotron (video provided by sponsor)• One(1) 50 x 50 footprint –sponsor activated• Sponsor product sampling at booth and roaming throughout events• On-Stage announcements between entertainment acts

HOSPITALITY:

• Twenty (20) Passes for Sponsor/Corporate Clients to the VIP Hospitality Suite• Twenty(20) Invitations or tickets(total) to paid festival events for Sponsor and Corporate Clients• Ten(10) Parking Passes for Piedmont Park• Meet & Greet/Photo opportunity with Festival performers, City of Atlanta dignitaries, VIPs and celebrity guests• Live on-air interview on the Official AJF radio station(AJF Memorial Day Weekend Concert Series)

7

ONE AVAILABLE

Association with staple family event…..8

This is a one-year agreement

PRESENTING SPONSOR - $150,000

31 DAYS OF JAZZ SPONSOR - $75,000

Enjoy Jazz the whole month of May!9

RIGHTS, MARKS, AND EXCLUSIVITY:• Naming Rights to AJF 31 Days of Jazz events prior to the Memorial Day Weekend Concert Series• Right to use the AJF 31 Days of Jazz property mark and logo in pre-approved advertising, marketing and packaging material• Right to activate a co-brand promotion utilizing AJF 31 Days of Jazz logo (subject to approval by City of Atlanta)• Sponsor recognition/logo on AJF 31 Days of Summer media: tv, print, internet/social media, and radio• Sponsor recognition on all AJF 31 Days of Jazz print materials, flyers, brochures, posters, step & repeat signage,street signage and banners, press materials, festival merchandise, program guide

• One(1)Full page ad in The Official AJF Program Guide• Mention in press conference announcing sponsor’s involvement w/ 31 Days of Jazz• Kick-off Party listing on Thank You Board

ON-SITE ENTITLEMENTS:• Sponsor Created Signage-created by sponsor• Logo only signage Main Stage 31 Days of Jazz events – created by AJF• Sponsor product sampling and roaming throughout 31 Days of Jazz events • Exclusive Live On stage announcements between entertainment acts• Two(2) Parking Passes 31 Days of Jazz events• OPTIONAL onsite presence at AJF Memorial Day Weekend Concert Series for additional Fee

HOSPITALITY:• Ten(10) Passes for Sponsor/Corporate Clients to the VIP Hospitality Suite at AJF Memorial Day Weekend Concert Series• Ten(10) Invitations, passes or tickets per 31 Days of Jazz events for Promotions, Sponsor and Corporate Clients(subject to change based on event).

• Photo opportunity with Festival performers, City of Atlanta dignitaries, VIPs and celebrity guests• Live on-air interview on the Official AJF radio station(AJF Memorial Day Weekend Concert Series)• Six(6) Parking Passes(AJF Memorial Day Weekend Concert Series)

This is a multi-year agreement with first right of refusal.

FEATURE SPONSOR - $50,000

Association with staple family event…..10

RIGHTS, MARKS, AND EXCLUSIVITY:

• Naming Rights to sponsorship area at the Festival.• Right to use The Atlanta Jazz Festival property mark and logo in pre-approved advertising,marketing and packaging material

• Sponsor recognition/logo on media: tv, print, internet/social media, radio, billboards • Sponsor recognition in all print materials, flyers, brochures, posters, step & repeat signage, streetsignage and banners, press materials, festival merchandise, program guide

• One (1) Full page ad in The Official Guide• Kick-off Party listing on Thank You Board

ON-SITE ENTITLEMENTS:

• Sponsor Signage-created by sponsor • Event Signage Main Stage, Entryway, and Festival Grounds – logo inclusion – created by AJF• On site co-branded promotion within Designated Sponsorship Area during the Festival (subject to approval by

City of Atlanta)• 30 x 30 footprint within Designated Sponsorship Area – sponsor activated• Three(3) On stage announcements between entertainment acts• One(1) :30 second commercial displayed on jumbotron (video/commercial provided by sponsor)

HOSPITALITY:

• Ten(10) Passes for Sponsor/Corporate Clients to the VIP Hospitality Suite• Invitations and tickets to paid festival events for Sponsor and Corporate Clients• Photo opportunity with Festival performers, City of Atlanta dignitaries, VIPs and celebrity guests• Four(4) Parking Passes

FIVE AVAILABLE:

Kid ZoneGreen ZoneFood PavilionWine OasisBeer Garden

YOUTH JAZZ BAND SPONSOR - $35,000

Encourage the next generation of Jazz enthusiasts!

RIGHTS, MARKS, AND EXCLUSIVITY:

• Naming rights for the AJF Youth Jazz Band Competition with local High School and Middle School jazz bands.• Right to use The Atlanta Jazz Festival property mark and logo in pre-approved advertising, marketing and packaging material.• Right to activate a co-brand promotion utilizing The Atlanta Jazz Festival logo (subject to approval by City of Atlanta)• Sponsor recognition/logo on media: tv, print, internet/social media, and radio• Sponsor recognition in all print materials, flyers, brochures, posters, step & repeat signage, street signage andbanners, press materials, festival merchandise, program guide

• One(1)Half-page ad in The Official Guide

ON-SITE ENTITLEMENTS:

• Sponsor-Created Signage on Main Stage during Youth Band Performances• 20 x 20 footprint-sponsor activated• Sponsor product sampling at booth and roaming throughout festival grounds

• Logo displayed on jumbotron(2 days)

HOSPITALITY:

• Two(2) Passes and two (2) parking passes for Sponsor/Corporate Clients to the VIP Hospitality Suite

SPECIAL CONSIDERATIONS:

• AJF, in conjunction with Youth Jazz Band Sponsor, will pursue partnership opportunities with participating schools, possibly to include in-school signage, school website visibility, and other awareness programs.

This is a multi-year agreement with first right of refusal.

11

SUNDAY JAZZ SPONSOR - $35,000

A celebration of women impacting the world of Jazz!

RIGHTS, MARKS, AND EXCLUSIVITY:

• Naming rights for the AJF Jazz by the Dock – Celebrating Women in Jazz• Right to use The Atlanta Jazz Festival property mark and logo in pre-approved advertising, marketing and packaging material.• Right to activate a co-brand promotion utilizing The Atlanta Jazz Festival logo (subject to approval by City of Atlanta)• Sponsor recognition/logo on media: TV, print, internet/social media, and radio• Sponsor recognition in all print materials, flyers, brochures, posters, street signage and banners, press materials, festival merchandise,

program guide• One(1)Half-page ad in The Official Guide

ON-SITE ENTITLEMENTS:

• Sponsor-Created Signage on Main Stage during Jazz by the Dock Performances• 20 x 20 footprint sponsor activated• Sponsor product sampling at booth and roaming throughout festival grounds

• Logo displayed on jumbotron(2 days)

HOSPITALITY:

• Two(2) VIP Passes for Sponsor/Corporate Clients to the AJF VIP Hospitality Suite (Memorial Day Weekend)•Two (2) parking passes for Sponsor/Corporate Clients to the AJF VIP Hospitality Suite(Memorial Day Weekend)

12

Celebrating Women in Jazz on Sundays

HOSPITALITY SUITE SPONSOR - $10,000

Create exposure for your brand among event VIPs....

RIGHTS, MARKS, AND EXCLUSIVITY:

• Right to activate a co-brand promotion utilizing The Atlanta Jazz Festival logo (subject to approval by City of Atlanta)• Sponsor recognition in all AJF print materials, flyers, step & repeat, program guide• One(1)Quarter-page ad in The Official AJF Program Guide

ON-SITE ENTITLEMENTS:

• Sponsor Signage for suite/entry way-created by sponsor • 20 x 20 footprint - sponsor activated• Sponsor product sampling at booth and roaming throughout event• Two (2) On stage announcements between entertainment acts

HOSPITALITY:

• Six (6) Passes for Sponsor/Corporate Clients to the VIP Hospitality Suite at AJF Memorial Day Weekend Concert Series• Two (2) parking passes• Photo opportunity with Festival performers, City of Atlanta dignitaries, AJF VIPs and celebrity guests

13

ACTIVITY SPONSOR - $7,000

Brand your product with AJF attendees....

RIGHTS, MARKS, AND EXCLUSIVITY:• Right to activate a co-brand promotion utilizing The Atlanta Jazz Festival logo (subject to approval by City

of Atlanta)• Sponsor recognition in all AJF Jazz Education/Late Night Jazz Jam/Gospel Brunch print materials, flyers,

program book• One(1)Quarter-page ad in The Official AJF Program Guide

ON-SITE ENTITLEMENTS:• Sponsor Created Signage for activity-created by sponsor• Sponsor Logo-only signage at activity-created by AJF• 10 x 10 footprint at activity –sponsor activated

HOSPITALITY:• Four(4) Passes for Sponsor/Corporate Clients to the AJF VIP Hospitality Suite during AJF Memorial Day

Weekend Concert Series• Two (2) Parking Passes

14

THREE AVAILABLE:Jazz Education WorkshopLate Night Jazz JamGospel Brunch

Your dollars impact the community……..15

Your support of The Atlanta Jazz Festival goes a long way in impacting the community. The City of Atlanta - Office of Cultural Affairs(OCA) recognizes that art enriches the creative development of the city’s diverse populations and contributes positively to the social and economic well being of Atlanta and the region. In turn OCA produces quality programs that educate and expose the public(and more specifically youth) to a rich and diverse range of arts and cultural experiences including, but not limited to:

Cultural Experience ProjectThe Cultural Experience Project provides an opportunity for over 32,031 Atlanta Public School (APS) students from pre-kindergarten to 12th grade to experience the broad range of Atlanta’s premiere cultural venues and artistic programs.

Public Art Program The Public Art Program administers the development and management of public art for the City of Atlanta by providing programs and services that support visual artists and Atlanta communities whileenhancing the cultural life for all residents and visitors.

Summer Murals Utilizing artists, children and the imaginations of both, the program aims to create a fanciful array of artwork to embellish neighborhoods throughout Atlanta

ARTSCooL provides arts-based employment training designed to enhance the personal development of Atlanta-area teens through the arts while providing practical employment preparation.

The Culture Club -An After School ExperienceSouth Bend Center for Arts and CultureJD Sims Recreation and Community CenterThe Gilbert House – Culture Club After School Project

To learn more about OCA Programs visit www.ocaatlanta.com

IMPACTING THE COMMUNITY:

16

AJF SPONSORSHIPS

Kim HutchensGrant Development Officer(Sponsorships)Office of Cultural Affairs404.546.7957KLHutchens@AtlantaGa.Gov

AJF EVENT MANAGEMENT

Camille LoveDirector Office of Cultural Affairs CRLove@AtlantaGa.Gov

Nnena Nchege Festival ManagerAtlanta Jazz Festivalnnchege@AtlantaGa.Gov

AJF CONTACT INFORMATION:

The Atlanta Jazz Festival - A month long celebration of Jazz, Arts and Culture!!

www.atlantafestivals.comhttp://twitter.com/AtlantaJazzFesthttp://www.facebook.com/atlantajazzfestivalhttp://www.youtube.com/user/AtlantaJazzFestival

Follow us:

City of Atlanta Office of Cultural Affairs233 Peachtree Street, NEHarris Tower; Suite 1700Atlanta, GA 30303Phone: 404.546.7957www.ocaatlanta.com