Caruso AffiliatedCreating New Urban Destinations

Caruso DestinationsAttracting the region’s most desirable customers

Redefining the shopping, dining, residential and entertainment experience in Southern CaliforniaReaching the Los Angeles DMA’s most affluent zip codesGuests visit more often, stay longer and spend more money than other traditional shopping centers- Our SIGNATURE PROPERTIES: The Grove and The Americana at Brand- Our newest development, The Shops at Santa Anita $150,000+ HHI

$100k to $150k HHI

The GroveThe Property that Changed Everything

Averages 40,000 visitors DAILY + 90,000 in Holiday Season 18 million visitors per year, and growing Trade Area pulls from over 79 zip codes One million people live within 5 miles 93% of All Visitors make a Purchase Average expenditure is almost DOUBLE that of a traditional mall Length of Stay: 3 TIMES that of other shopping centers Sales per sq. ft. are 75% HIGHER than industry average

Guest Demographics Median Age: 33 Average HH Income: $112,846 Ethnicity:

Caucasian: 58% Hispanic: 14% Asian: 12% African American: 10% Other: 6%

61% Women, 39% Men Tourists represent 28% of our Visitors

58%14%

12%

10%6%

Caucasian Hispanic AsianAfrican American Other

Profile of Guests at The Grove

The Americana at BrandThe New Definition of Glamour

870,000 sq. ft. of mixed-use RETAIL, DINING, ENTERTAINMENT AND RESIDENTIAL15.5 acre site in downtown Glendale, adjacent to the Glendale Galleria -- the area attracting 26MM guests annually3 acres of public open space338 Residential Units

238 rental apartments 100 for-sale condominiums

Branding Opportunities Putting your brand in the spotlight

Brand FusionThe right ENVIRONMENT, the right BRAND, the right CONSUMERS

Relevant Programing

Consumer Participation

Media

Captive Environment

Event Programing

Promotion

Brand Expression

Increased Brand Loyalty &

Profitability

The Experience

Summer Concert Series0%

100%

Value Title

Broadcast Media CoverageCombined Broadcast Value: $2.9 million

CBS $650kEntertainment Tonight $600KExtra-National $400kAccess Hollywood $330kCNN $240kFOX $228kE! News Live $190kGood Day Live $195kOther $42k

$650,000$600,000

$400,000$330,000

$240,000

$190,000$228,000

$2,900,000 total in Media Value

Summer Concert SeriesPrint Media Value $860K

0

225,000

450,000

675,000

900,000

VALUE

STAR Magazine $296,000PEOPLE Spanish $156,600US Weekly $138,870InTouch $127,995Hollywood Reporter $33,350NY Post $25,000HELLO $20,459CARGO $18,285Other Entertainment Magazines $20,565

International Chocolate FestivalA World-Class Chocolate Event

Interactive Promotions, Shows, Contests and Demonstrations16-20 sponsored stations allow guests to sample & purchaseHistory of Chocolate cyclorama will show showcase the Chocolate IndustryCelebrity chef cooking demonstrationsLive music dailyCelebrity VIP chocolate loungeA “must attend” event for Chocolate loversEstimated attendance: 15,000

Fashion WeekSpring and Fall

Featuring über-hip designer CHRISTIAN AUDIGIER in three dynamic fashion shows at The Grove & The Americana at BrandOne VIP/Buyer show, two spectacular shows open to the public -- over 10,000 attended in MarchSix fashion-forward brands:

ED HARDY CHRISTIAN AUDIGIERPACO CHICANO SMET CRYSTAL ROCK C & A

Proposed tie-in with “PROJECT RUNWAY” from Lifetime Television

Christmas SpectacularA Season of Memories

West Coast’s answer to Rockefeller Center

Syndicated in 200+ markets

Past performances/appearancesby: Jamie Foxx, Jimmy Kimmel &Dionne Warwick

The Grove Tree Lighting Celebration receives more than $3.7 million inmedia value

Average attendance: 25,000