marketing planning: how hubspot generates 25,000 leads per month

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  1. 1. Inbound Marketing Planning: How the HubSpot Marketing Machine Generates 25,000 Leads Per Month
    Marketing Agency Training Program
    November 2010
    Twitter: #MarketingMachine
    Peter Caputa IV
    Partner Program Manager
    Twitter: @pc4media
    pcaputa@hubspot.com
  2. 2. Agenda
    Whats HubSpot & the Value Added Reseller (VAR) Program?
    Learning that Flat = Fantastic
    An Integrated Team
    The HubSpot Tool Kit
    Being Agile While Over Planning
    Looking at the Metrics
    Getting Help
  3. 3. Whats HubSpot?
    Inbound marketing software + training
    Over 3,500 customers in 3 years
    180+ employees
  4. 4. Who are the HubSpot Value Added Resellers (VAR)?
    Group of 200+ marketing agencies and consultants who leverage HubSpot software to more effectively and efficiently provide value to their clients.
    Support for developing new services, building lead funnel, sales and customer support and assistance, ensuring customer ROI and success.
    Margin share of 20% on all deals for the life of the customer
    Additional benefits for VARs who bring on 3+ customers and maintain high customer success rates.
    4
    A Group that Wants to Change How the World Does Marketing!
  5. 5. Agenda
    Whats HubSpot & the Value Added Reseller (VAR) Program?
    Learning that Flat = Fantastic
    An Integrated Team
    The HubSpot Tool Kit
    Being Agile While Over Planning
    Looking at the Metrics
    Getting Help
  6. 6. Avoid Having Too Many Managers
    6
    Rather then Swarms of Managers.
    Have One Team Leader
  7. 7. Empowering Marketers to Be Their Own Leaders
    7
  8. 8. Less Supervising, More Doing
    8
  9. 9. Making Sure Meetings Count
    9
    Marketing Teams No Meeting Hours
  10. 10. Sharing the Responsibility
    10
  11. 11. Agenda
    Whats HubSpot & the Value Added Reseller (VAR) Program?
    Learning that Flat = Fantastic
    An Integrated Team
    The HubSpot Tool Kit
    Being Agile While Over Planning
    Looking at the Metrics
    Getting Help
  12. 12. Marketers Dont Only Do Marketing
    12
    To Do:
    Send Email
    Talk to Product team about new email feature capabilities
    Help sales with forecasting
    Join consulting call with customer
  13. 13. Working With Other Departments Is Standard
    13
  14. 14. Agenda
    Whats HubSpot & the Value Added Reseller (VAR) Program?
    Learning that Flat = Fantastic
    An Integrated Team
    HubSpot Tool Kit
    Being Agile While Over Planning
    Looking at the Metrics
    Getting Help
  15. 15. Compelling Offers and Landing Pages are the Engine
    15
  16. 16. Blogging & SEO are the Fuel
    16
  17. 17. Social Media Lays the Road
    17
  18. 18. Wikis, Collaboration Fuels Creativity
    18
    Gathering Feedback
    Working together on a project
  19. 19. Vet New Ideas & Prioritizewith an Idea Backlog
    19
    JIRA: Dev Team
    Wiki: Marketing Team
  20. 20. Eat Your Own Dogfood
    20
  21. 21. Agenda
    Whats HubSpot & the Value Added Reseller (VAR) Program?
    Learning that Flat = Fantastic
    An Integrated Team
    The HubSpot Tool Kit
    Being Agile While Over Planning
    Looking at the Metrics
    Getting Help
  22. 22. Sprint Planning, Scrum, Sprint Review
    22
  23. 23. Tracking the Metrics Large and Small
    23
  24. 24. Close the Loop with Sales
    24
    HubSpot Analytics
    SFDC Reporting
  25. 25. Setting Goals & Tracking Daily
    25
  26. 26. Agenda
    Whats HubSpot & the Value Added Reseller (VAR) Program?
    Learning that Flat = Fantastic
    An Integrated Team
    The HubSpot Tool Kit
    Being Agile While Over Planning
    Looking at the Metrics
    Getting Help
  27. 27. How to Get Help
  28. 28. Learn the Value of the HubSpot Software
    As a Marketing agency or consultant, you have access to longer trials IF you are interested in becoming a HubSpot Partner/Value Added Reseller
    Start a 30 day free trial for your website. http://bit.ly/99SOv or client: http://bit.ly/7bENS
    Gives you accessto http://success.hubspot.com
  29. 29. Ask for Help
    Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: http://www.hubspot.com/partners/marketing-agency-consultation-request
    Apply for Sales Development Program: http://www.hubspot.com/partners/marketing-agency-sales-development-program/
  30. 30. List of Upcoming Classes/Link to Recordings
    30
    http://www.hubspot.com/partners/training-program/classes
  31. 31. Weekly Email about Upcoming Classes - Thursday
    31
  32. 32. Live Webinar: Every Tuesday @ 1PM EST
    32
    Additional Webinars SOMETIMES on Thursday at 2PM EST
  33. 33. Register for Weekly Class(es) to Get Login
    33
  34. 34. Some Homework & Recorded Stuff Too
    34
    Download: http://www.hubspot.com/partner-program--inbound-marketing-calculator