Final hubspot presentation

Download Final hubspot presentation

Post on 01-Nov-2014

9.223 views

Category:

Documents

0 download

Embed Size (px)

DESCRIPTION

 

TRANSCRIPT

<ul><li> 1. Anusha.G Saranya.B Section A, Second Year Section A, Second YearDepartment Of Management Studies Department Of Management Studies Pondicherry University Pondicherry University </li> <li> 2. Type : PrivateIndustry : Internet Marketing Web Analytics Online MarketingFounded : June 2006Headquarters: Cambridge, MassachusettsKey people : Brian Halligan and Dharmesh Shah, CEO &amp; Founder </li> <li> 3. 3 skills for inbound marketing Compelling content Content distribution Engage CommunityBenefits of Inbound Marketing Attaining Marketing Efficiencies Sales + marketing = Smarketing Building Relationships B2B increased 37% inbound and 30% outbound </li> <li> 4. What Hubspot provides? Content Management System Keyword Grader Templates Exposure Optimization SEO tools Link Grader Lead Tracking and Intelligence Marketing Intelligence analytics Sales Funnel </li> <li> 5. SALESFUNNEL </li> <li> 6. COMPETITORS Filling the AREA &amp; customer funnel MARKETPLACE 2009-1000 diverse customer Robust website -3,00,000 unique vistors in 2008 8000- Linkedin- Promarketers Hubspot TV Cold Calling is for Losers 35000 times Salesforce called on all leads </li> <li> 7. Targeting Segments Owners Ollie-68% 1-25 Employees Objective: Generate More leads (SEO) Marketer Mary-31% 25-100 employees Web consultants Analytics and reports </li> <li> 8. B2B vs B2C Interested Sophisticated only in Web 2.0 Complex basic users Business template HighlyModel due to performing longer websitesdecision cycle Business Business 2 2 High social SelectiveSales Force Business Customer media presence Derive greater value Have web 2.0 from the consultants lead qualification </li> <li> 9. Hubspot Problem Statement1. Target segments? B2B B2C2. Revised pricing ?3. Are we missing anything? Marketer Owners Ollies Mary </li> <li> 10. Problem 1: Which customers to serve </li> <li> 11. Owner Ollies Marketer Mary Pros Cons Pros Cons Easier to Reach High churn rate- Lower Churn rate Harder to reach mainly concerned about SEO High Revenue per Longer Selling Low cost of Revenue generated customers Cycleacquisition - $1000 is less Longer relationship CMS usage is less Basic and simple Unstable business than 2% solutions model Usage of more Acquisition cost is Shorter Selling inbound tools of high - $5000 Cycle hubspot </li> <li> 12. CUSTOMER LIFETIME VALUE OO MM Churn rate 4.3 3.2Average customer 23.36 31.25 life Acquisition Cost $1000 $5000 Initial amount $500 $500 Monthly Profit $250 $500Customer Life Time Value (CLTV) 5340 11125 Inference: Towards Marketer Mary </li> <li> 13. New Customer Acquisition Business Type Sub-types Percentage of Customers (February 2008) B2B&gt;25 6%New Owner Ollies B2B25 6% B2C25 41% B2B25 18% B2CSalesforce.com Plan to go public Pricing: Basic-$200/mo , Professional -$600/mo and for Enterprise -$1000/mo . No of Contacts in Database (pricing change as of September 1, 2011) Cost for Small/Medium Business: $3,000/yr Cost for Enterprise Business: $18,000/yr Comparative package based on features. </li> <li> 30. THANK YOU </li> </ul>