kevin rosenberg portfolio

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Kevin RosenbergMaster of ArchitectureTaubman College, University of Michigan 2013-2016

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WeJuKe Campus

Collaborative Commons

the Interchange

Tres Bienville

Botch House

Triumphal Arches

Ceramic Infiltration

Labyrinthian Gallery

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Table of Contents

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WeJuKe CampusAn Entrepreneurial Incubation Franchise

Comprehensive StudioProfs. Joel Schmidt and Liz Skrisson

Winter 2015

Co-Designers:Julian Cheng

Wesley Herr

The WeJuKe Campus envisions an intervention in the under-developed Cass Corridor by hypothetical tech giant “WeJuKe.” As part of a comprehensive multi-family housing studio, this project explores an intimate relationship between living and working. The target market of the development is young and innovative entrepreneurs within and outside of Detroit, a city that is beginning to see an influx of technology startups resembling the early days of Silicon Valley. WeJuKe aims to franchise these budding businesses by providing investment capital, but more importantly situating them within an incubator that will push collaboration and progress on higher levels.

This new development plays off of the live-work mentality prevalent among millennials and upcoming generations. The complex provides housing that is intertwined with office space, conference rooms, business and information services, light manufacturing facilities, and food and retail commonly found in other bustling urban settings. The living and business amenities are shared among inhabitants at different intensities and levels to increase efficiency and promote interaction between entrepreneurs. In this way, both WeJuKe and its franchised employees benefit from the collaborative environment of the complex and the resulting advancements in business that result from it.

5 WeJuKe Campus

The WeJuKe Campus is situated in an underdeveloped portion of Detroit but in the path of aggressive investment in the city, positioning it as an anchor for the city to grow around.

The massing is designed with connectivity to the street and sun exposure in mind.

6WeJuKe Campus

West Elevation showing an entrance to the interior atrium.

South Elevation showing a facade of one of the housing blocks.

A rendering of the complex’s main entrance to the interior atrium.

7 WeJuKe Campus

A rendering of and section through the atrium elaborate on the desired experience of the main feature of the complex.

8WeJuKe Campus

The interior atrium of the complex is a web of interconnected glass curtain walls, creating an intense visual connection between the building’s blocks that promotes WeJuKe’s collaborative ideology.

A massing model of the WeJuKe Campus emphasizes the various facade designs

and interior column structure.

9 WeJuKe Campus

The WeJuKe campus is divided into two major housing blocks and one office block. Each incorporates

an interior atrium that penetrates the major floors and visually connects the inhabitants. This reflects

the central atrium of the entire complex which intertwines living and working and supports frequent

collaboration.

The lower two floors contain retail and service functions that support the inhabitants and activate the outside community of the city. The middle floors are reserved for the entrepreneurs who wish to fully engage with the thriving community within. The top three floors are provided for those who desire a bit

more privacy but still want to be connected, perhaps for those who have established their businesses and

expanded elsewhere in Detroit.

10WeJuKe Campus

A section through the WeJuKe Campus displaying the wide range of functions coexisting within the same interior.

11 WeJuKe Campus

An experiential section of an apartment block displays the different types of living spaces, designed with different levels of privacy based upon commitment to the collaborative process. The paths of inhabitants shows how chance encounters and interaction are highly encouraged by the design.

The various levels are stacked to consolidate mechanical and

plumbing systems.

12WeJuKe Campus

A sectional model of an apartment block displays the individual spaces in relation

to the apartment atrium.

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The Valley of Fire in the Southern Nevada Desert has served as a transitory excursion from society for nearby civilians for thousands of years. The indigenous Moapa Paiute Indians traveled there for religious purposes, while people today use it as an escape from the intensity of nearby Las Vegas. In the 1960s, numerous architectural groups began speculating on the futuristic possibilities of a post-capitalist world. The society we live in today is framed by and built upon capitalism and its call for production and progress through competition and attainment of wealth. When technology and automation erase the need for such endeavors, what do our lives look like? This site can continue to serve as an escape from society as a platform for speculations on a new post-capitalist

environment. Contemporary advancements such as the Internet, decentralized manufacturing, access economies, and shared renewable-energy infrastructures are providing a new and attainable vision of this future. The Valley of Fire can provide a fresh perspective on precedents such as the Situationalists’ New Babylon, Superstudio’s Continuous Monument, and Archizoom’s No-Stop City, and can posit new architectural strategies within the transformed image of our built environment.

Project Publications:PitCrit ...........................Arquitectorial ..................Modelo - Unbuilt ............

December 2015January 2016

February 2016

Collaborative CommonsPost-Capitalism in the Valley of Fire

Propositions StudioProfessor Dawn Gilpin

Fall 2015

Individual Design Project

15 Collaborative Commons

A gathering of images from the Valley of Fire in Nevada.

16Collaborative Commons

The incredibly unique and eccentric array of geological formations in the

Valley of Fire has drawn visitors to the site for thousands of years.

In speculating on a post-capitalist architecture,

one can use them as inspiration for design methodologies existing

outside of humanity’s pre-conditioned minds.

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Aside from the natural formations of the site, human interaction with the Valley of Fire is equally significant. Every significant impression by humans in the site has occurred

in the corridor to the left, including petroglyphs left by the indigenous Indians. Drawing from these sources can provide

further insight into new organizational strategies.

Collaborative Commons

Extracting the navigable terrain of the most prominent corridor in the Valley provides formal inspiration for

corridors in the post-capitalist environment.

Petroglyphs left in the Valley by indigenous Indians provides insight into design principles originating outside

the pre-conditioned minds of a capitalist society.


Early versions of experimentation within the site, serving as process to discover appropriate forms and organizational strategies.


The organization of the new environment consists of corridors and collaborative nodes that lead inhabitants to points of community where they can share ideas

and then spread them to new places.


This diagram displays the superstructure of the new environment in relation to the aggregated spaces of inhabitation and

collaboration that will grow within it.


A perspective section visualizes individualized inhabitations beginning to grow within a collaborative superstructure.


A more local view of the superstructure begins to visualize inhabitation of the space on a human scale.


The final drawing of the series shows the superstructure leaving

the Valley of Fire and beginning to inhabit the nearby city of Las Vegas,

speculating on the idea that a transition to post-capitalism

will not occur suddenly, but is a transformation over time that may have already begun.


The final drawing in the series, illustrating the return of the superstructure to Las Vegas and its interaction with the existing built environment.


An early modeling of the site corridor begins to imagine landscape as object and inhabitable space, using angled striation of the terrain as

inspiration for form-making.


The final model manifests the post-capitalist superstructure hosting diagrammatic inhabitations.

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the Interchange2016 Hines Development Competition

Hines CompetitionAdvisor: Julia McMorrough

Winter 2016

“the Interchange” is a 2-week design project for the annual Hines Development Competition, set this year in Atlanta, Georgia. The given site, at a crossroads between the more vibrant Atlanta Downtown, Midtown, and Georgia Tech areas, has remained underdeveloped due in large part to its adjacency to the highway. Drawing formal inspiration from “spaghetti” highway junctions found across the auto-centric city, this Transit-Ortiented Development aims to bring together the surrounding functions and communities in a node of connectivity. These functions include a recent Georgia Tech entrepreneurial incubator to the North, a city historical area to the South, an arts district to the East, and numerous office buildings for prominent companies invested in the area.

A major pedestrian path is the driving organizational force in the site. It cuts diagonally through the urban fabric, connecting the existing MARTA subway station and redesigned Bank of America Plaza to a historical tower of the Olympic Torch marking a new pedestrian bridge to the Georgia Tech campus. The mixed-use development incorporates coffee shops and quick dining for commuters, shopping and dining for visitors and local residents, and an enhanced nightlife district for young professionals and students. Residential towers are dispersed among the dynamic pedestrian zones that provide affordable housing, apartments, condos, and a hotel. Finally, the Interchange is accented by “the Overpass,” a green bridge that weaves together the variety of exciting and unique spaces across the site.

Co-Designers:Ramon Hernandez

Mark LangreherDana Wall

Octavio Sandoval

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A series of diagams analyzing the broader Atlanta site identify the demographic and market trends that will influence the

direction of the new development.

30the Interchange

The form and organization of the Interchange is guided by sustainability, mobility, and diversity, resutling in

a site of connectivity for Midtown Atalnta.

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Diagrams of the development display its traffic, pedestrian, and stormwater efficiencies.

A site map of the Interchange shows its overall organization inspired by highway junctions, as well as its major landmarks.

32the Interchange

A view of the main plaza along the central path of the Interchange.

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A view from one of the residential towers displays the diversity of functions incorporated into the exciting site.

34the Interchange

A section through the western edge of the site shows a mix of retail, office, and residential space among

various outdoor plazas.

Livability of the development displayed through inhabitant scenarios.

35 the Interchange

A financial analysis of the Interchange shows that it will be a profitable development over the course of 10 years, taking

into account the phasing of the project over time.

36the Interchange

The composition of the final competition board submitted to Hines Development.

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Tres Bienville2015 Hines Development Competition

Hines CompetitionAdvisor: Peter Allen

Winter 2015

Co-Designers:Mark Vanden Akker

Alison CareyShirley Rempe

Tran Hoang Thanh

This master plan proposal produced for the annual ULI Hines Development Competition is positioned along the Lafitte Greenway in New Orleans, LA. The site is adjacent to the traditional entrance to the French Quarter and is along the annual Mardi Gras parade route, giving it tremendous potential to have a positive impact on the city fabric and culture. Yet, the existing neighborhood has declined in previous decades, largely due to an overpass that split the community in two.

One of the defining aspects of this proposal is to incrementally remove the underutilized overpass, while simultaneously revitalizing the surrounding neighborhood. The development is made up of three districts that will be implemented in three phases oriented towards local manufacturing startup businesses, retaining the culture and character of the existing neighborhood through a local arts district, and a green boulevard that will replace the space once dominated by the overpass.

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A master plan for the full development of the site after a 10 year period.

A master plan for the full development of the site after a 10 year period.

40Tres Bienville

The new organization of the master plan

will greatly improve circulation within

and through the site. It increases efficiency

by continuing the city grid to the

French Quarter, and implements

bus and bike lanes that utilize the new

green boulevard.

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The proposal consists of 3 main initiatives that correlate with the phasing of the project. The first initiative is the “Retour du boulevard,” which proposes pop-up incubator houses to exist under the overpass in the first years of development. After a detailed removal process, the street will be transformed over time into a green boulevard with commercial frontage. The second initiative involves purchasing the vacant properties within the residential zone off of the boulevard, and helping it grow into a cultural district that can feed off of the commercial activity while retaining its local character. The final initiative is to create a “Brasserie District” along the Lafitte Greenway that links the neighborhood to the French Quarter. The district will consist mainly of light manufacturing facilities that can host businesses previously started under the overpass and be anchored by the return of Dixie Beer to a new brewery and beer garden restaurant.

Tres Bienville

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Once the full development is complete, the new neighborhood exhibits the

vitality, efficiency, and vibrancy of a bustling urban node, all by building off of the

local style and creative nature of the population.

Tres Bienville

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The full competition board as submitted to the judging committee for the Hines Development Competition.

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Michigan-based modern architect Robert Metcalf designed over 150 residential homes across Michigan and Ohio throughout his career. The University of Michigan retains a collection of his impressive sketches and documentation of each of the projects in a large permanent collection. As part of a Building Systems course, groups of students were allowed access to the materials in order to research and analyze the designs, construction methods, and systems of selected homes.

Three other students and I chose to study the Botch House, built in 1957. The following drawings and diagrams serve to unpack the home and reveal its otherwise hidden design logics and functionalities. The aim of the project was not just to identify this information, but to visualize it in a clear and contemporary manner that expands upon the technical drawing sets and exterior views that were readily available.

Botch HouseAn Analysis of Residential Building Systems

Building SystemsProfessor Neil Robinson

Winter 2015

Co-Designers:Ryan MasonEmily Trulson

Claire Leavengood-Boxer

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A diagram showing the relationship of the house to the site, including wind direction, sun angles, and snow drift.

48Botch House

A diagram displaying construction elements of the house such as the exterior walls and foundation footings.

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A ghosted view of the house reveals the wood frame construction existing atop the CMU construction of the bottom level.

50Botch House

A ghosted perspective plan of the house reveals the heating and ventilation systems in relation to exterior windows.

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Visualizing conventional construction methods and building systems with contemporary representation methods

can breathe new life into the traditional aspects of architectural practice.

Botch House

52Botch House

This diagram cuts away portions of the house in order to display lighting, plumbing, and water shedding techniques.

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This set of work was developed while working with James Tate, who at the time was an architectural fellow at the University of Michigan. His research was focused on the architectural type of the Triumphal Arch, a symbolic structure that has been deployed in cities across the world without a single thread of cultural or authoritative connection. It is such a ubiquitous form, yet one that has never been officially and completely catalogued in order to chart its existence throughout history. The first spread displays a portion of my work as part of

Tate’s team for his fellowship exhibition. In developing a single style of drawing that can be applied to a series of arches, they can be read and compared as a unified group. We adopted Jean-Nicolas-Louis Durand’s historical collection of arches to deploy this method. The second spread displays my work in Tate’s representation course, in which we used self-selected triumphal arches as a tool to explore various representation methods. My choice of the Palazzo della Civilta explores its unique use of many repeated arches in place of a prominent one or few.

Triumphal ArchesRepresentational Studies on the Typology

Representation and Tate Fellowship ExhibitionOberdick Fellow James Michael Tate

Fall 2014 and Winter 2015

Individual Design Workunder James Tate

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By representing a series of

triumphal arches through a single

drawing technique, similarities across

the architectural type resonate together, while differences stand out more

prominently.

Triumphal Arches

A drawing technique developed by James Tateis used as standard representation

for a series of arches.

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An elevation of the Palazzo della Civilta, which is the same on each side.

A section of the Palazzo della Civilta, displaying its circulation and interior.

A worm’s-eye perspective of the Palazzo della Civilta, giving a clear view of the building’s organization.

58Triumphal Arches

The Palazzo della Civilta represented with a standard drawing technique,emphasizing its monumental form in relation to the rest.

A transformation of the Palazzo della Civilta that uses proliferation of the arch form to play against the solid and stark qualities

that made it a monument to fascism.

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The North End is a neighborhood that has suffered greatly in the midst of Detroit’s decline in past decades, having been especially susceptible to the flight of businesses and residents to the surrounding suburbs. The remaining residents of the largely vacant neighborhood live in relatively impoverished conditions, and do not create a tax base strong enough to support the infrastructure and resources of the area.These factors have led to numerous problems concerning water for citizens of the North End. The water infrastructure, having been implemented over time with decreasing lifespans, is beginning to fail all at once. Many residents cannot receive water due to the crumbling pipes, and burst lines in vacant homes along with other damage cost the city more than they bring in. At the same time, increased rainfall

in recent years has caused widespread and consistent flood damage to a neighborhood that is ill-equipped to handle heavy rains. The residents are overwhelmed with floodwaters, but at the same time cannot receive fresh drinking water.This project propose to address these issues using passive methods of infiltration and filtration at the scale of the city, the neighborhood, the architecture, and the inhabitants. Inspiration is drawn from the functions of glia cells in the brain to restructure the neighborhood in a way that can control the flooding and provide it as an asset to the residents. The timeless purification method of ceramic filtration is deployed so that the architecture can respond proactively to the flooding in the same way the new neighborhood does, and allow residents a way to access the water as a resource.

Ceramic InfiltrationA Proactive Solution to Flooding in the North End

Networks StudioProfessor Mitch McEwen

Fall 2014

Individual Design Project

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WOODWARD AVE.

OAKLAND AVE.

WOODWARD AVE.

OAKLAND AVE.

Astrocyte Agglomeration Centralized Flow and Collection Osmosis through Negative Space




With most of the North End vacant,

the existing grid organization is no longer applicable.

The functions of glia cells in the brain

can inspire a new organizational web

that responds to existing structures and conditions in

the neighborhood. When the old water

infrastructure is removed, the digging process can be used

to simultaneously implement a network

of water infiltration ponds. The new neighborhood

landscape will be able to control excessive

flooding, provide the water as an accessible

resource, and guide future development

in a way that creates harmony with nature.

Diagrams displaying the functions of glia cells in the brain.

A new organizational network overlaying the existing North End.

A future North End showing the incorporation of infiltration ponds and possible future development.

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Grand Ave.


A wider perspective of Detroit shows the North End along historic Woodward Avenue in relation to the rest of the city.

Downtown Detroit is experiencing rapid growth and development, and the excavated land from the North End

could be used for land reclamation along the riverfront. Mutual benefit for the city’s most popular areas could garner support for addressing needs of the poorer neighborhoods.

A series of diagrams show the future of the North End at different levels of saturation following rain.

63 Ceramic Infiltration

Traditionally, ceramic filtration is performed by placing water into a pot and letting

gravity pull it through. If instead an empty pot is placed into a body of water,

the displacement will filter water into the pot, and it will then double as a receptacle.

Using a system of simple connectors, a chain of ceramic filters could be

deployed into a body of water, creating a floating network of

passive water filtration.

64Ceramic Infiltration

Using the form of the traditional and easily produced ceramic vase, individual filtration units can be nested to form filtration walls,

sunscreens, or variable surfaces.

The vases can be applied as a

sunscreen and visual water effect

for rainwater.

The vases can be incorporated at different sizes into poured

concrete construction, creating a wall that filters water to the interior and provides personal

filters for residents.

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A view of the new gallery space and cultural center of the North End being activated by an infiltration pond

as it sits along prominent Woodward Avenue.

A gallery and cultural center for the newly developed North End serves to display the benefits of ceramic filtration in relation to the neighborhood’s new infiltration ponds. As

the water rises, the ceramic facade system allows the building to perform displacement filtration at the architectural scale.

66Ceramic Infiltration

The site of the cultural center at different levels of rain saturation.

A section of the gallery displays the performance of ceramic infiltration in the creation of

interior pools after rain.

An interior view of the gallery following a large storm; the interior pools are full having brought in

water through displacement.

The gallery space serves to frame the new landscape of the North End,

display the process of ceramic filtration through displacement, and provide a

gathering point for residents and visitors.

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Braddock, PA is a rust belt town in the eastern suburbs of Pittsburgh. Once a thriving town within a major hub of American steel production, it was victim of the collapse of local industry and has subsequently suffered from a drastic drop in population, rise in vacancy, and ruination of the town’s architecture. The aim of this project is to create a cultural center on the main street of Braddock that has the potential to honor the steel town history and culture of the site, while also providing a new program and activity to spur economic growth. A gallery in the town would provide a platform for the many local artists that use the site’s unique aesthetic as inspiration and platform.

The Labyrinthian Gallery draws inspiration from the nearby historical Carrie Steel Mill. These enormous blast furnaces once provided employment for the town and are now the only remaining examples of the industrial type in Pittsburgh. The experience in the building exemplifies the complexity of navigating the steel mill structures by leading visitors through a maze-like procession of gallery spaces. The formal language consists of planes at gradually varying heights and masses projected between them with directed views. Together they create a very deliberate path through the gallery, intentionally hiding and revealing certain views at certain moments to keep the visitors in a state of suspense.

Labyrinthian GalleryA Gallery for Braddock’s Steel Town Culture

Situations StudioProfessor Lauren Lynn

Winter 2014

Individual Design ProjectIndividual Design Project

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A model of the gallery displays the plethora of inhabitable planes that make up the gallery.

A series of diagrams demonstratingthe formal development.

The formal logic of the Labyrinthian

Gallery is guided by planes of gradually

varying heights.The masses between them utilize openings

and glass walls to direct or inhibit the vistors’ views to the rest of the building.

These factors create a controlled

experience that continually weaves the visitors in and

out of the maze-like space.


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UPUP

UP

UP

UP

UP

UP

UP

DN

DN

DN

DN

UPUP

DN

UP

Info/Tickets

Gift Shop

Bookstore

CafeKitchen

Courtyard

N

UP

UP

UP

UP

UP

UP

DN

DN

DN

DN

Studio

Gallery

Studio

Studio

Gallery

Gallery

Bar

RehearsalSpace

RehearsalSpace

GreenRoom

UP

UP

DN

UP

UP

Exhibition

Exhibition

ExhibitionExhibition

The first, second, and third level plans of the gallery show the various spaces embedded

in the route through the gallery.

An unfolded experiential section displays the labyrinthian path visitors are led through when visiting the gallery.

A rendered view of the enclosed courtyard of the gallery.


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WNUKSPURLOCK Architecture, Washington, DC Architecture Intern -Contributed significantly to all phases of office’s design and C.A.Regional Gastroenterology Associates, Lancaster, PA Office Assistant -Managed filing office for patient procedure reportsSchool Specialty Inc., Mount Joy, PA Warehouse Associate -Assembled orders and drove cherry-picking equipment

TCAUP - University of Michigan, Ann Arbor, MI Master of Architecture, 3-Year Program -3.88 GPA -Focuses on Design Theory, Sustainability, and Business DevelopmentLehigh University, Bethlehem, PA Bachelor of Arts, Major in Architecture -3.58 GPA -Coursework in Architectural Design, History, and Technology, Drawing, Sculpture, Painting, Graphic Design, Physics, and Calculus

Samuel Jacob Muhlfelder Scholarship, University of MichiganTaubman Scholarship, University of MichiganArchitecture Graduate Grant, University of MichiganJim Carlsen Real Estate Development Award, University of MichiganWinner in Taubman College Student Show, University of MichiganDean’s Scholarship, Lehigh University

Summer 2014 and 2015

Summer 2013

Summer 2012

2013-2016

2009-2013

2015-20162014-20152013-2015

Fall 2014Spring 2014

2009-2013

Professional Experience

Education History

Awards and Honors

Resume

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Real Estate Development Club, University of Michigan -Participated in group networking workshops and professional presentationsStudio Teacher’s Assistant, Lehigh University Under Professor Hyun-Tae Jung -Aided in advising and critiquing students on their architectural designs in and out of classSemester of Study in Florence, Italy Through Syracuse University -Immersive experiences in Italian architectural design, history, and practiceArt, Architecture, and Design Club, Lehigh University Founder and President -Founded club for students of all disciplines to learn, share, and develop connections in the fields of art, architecture, and designLambda Chi Alpha Fraternity, Lehigh University External Vice President -Managed fraternity’s external relations and community involvement -Organized large-scale philanthropic events, such as Relay for LifeNational Federation of Temple Youth, Pennsylvania Area Region Regional President -Planned and implemented bi-monthly weekend events for members across NJ, PA, and WV -Liaison to the national organization, representing over 1000 members Local Chapter President

Revit, ArchiCAD, Rhino3D, VRay, Grasshopper, SketchUp, AutoCAD, Photoshop, Illustrator, InDesign, Microsoft Office

2014-2016

Spring 2013

Spring 2012

2012-20132012

2010-20132010-2011

2005-20092008-2009

2007-2008

Student Experience

Computer Skills

[email protected] and Home: 717-519-9943

418 2nd Street, Apt. 4, Ann Arbor, MI 48103

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