STAR 105.5 & 103.9 THE FOXKevin Hefferan

Summer 2015 Internship Portfolio

Air Checks:Air checks are pulled to save on air conversations or advertisements. This is an example of an air check I pulled of a listener winning Wisconsin Dells passes.

Copy Points■ Copy-points are what the station uses

at remote broadcasts to keep the on-air talent from saying too much (or too little!) when they were on air. I would make copy point sheets for the talent using liners, which were the advertisement used to promote the event. I would run through the liner and other event information to find the who, what, where, when, why and how. From there, I would type up a document that clearly states the location of the event so listeners know the area we will be, what the station was giving away (concert tickets, weekend passes to the Wisconsin Dells, etc.) or what they could win from the location we were at. (Example to the right).

Mojo$@$Crystal$Lake$Buick$GMC$$*Between$Main$and$Virginia$Streets$in$Crystal$Lake$$

Here$until$5:30$$$$$•! Backyard$giveaway$with$over$$7,000$worth$of$merchandise$for$your$backyard$o! Grill$o! Hot$Tub$from$Midwest$Spa$in$Lake$Zurich$o! Lawn$aeration$from$Lawn$Doctor$of$McHenry$$o! Lawn$décor$from$Countryside$Flower$Shop$o! Kid’s$John$Deere$Wagon$from$Buck$Brothers$$o! Gift$cards$to$restaurants$and$venues$around$Crystal$Lake$

$•! LAST$MINUTE$QUALIFIERS$TO$BE$PULLED$$

o!Must$be$18$or$older$$o!Must$arrive$before$before$5pm$to$be$considered$a$last$

minute$qualifier$$

EVENT RE-CAPS Event recaps were put together to send to business owners pictures of their

event and a description of what happened during their event. The next two slides are examples of event re-caps that I put together as an intern.

Many people showed up to Courtesy Buick GMC to participate in a $7,000 Backyard giveaway. Qualifiers to win waited nearly two hours to find out who the winner

would be. Qualifiers were entertained with games and a chance to view their prizes!

Thank you to the numerous businesses that donated to our Fourth of July Backyard Makeover! Our winner

is excited to put all of the decorations and fun into her NEW backyard!