kevin portfolio (breif) 12.18.11
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Professional Portfolio
Kevin Burrell
2714 North Sawyer Avenue, Chicago, Illinois 60647(319) 573-8561• [email protected]
ContentsAcademic Achievement:
University of Iowa 3
DePaul University 4
Work Experience:
HP@OMG 5-7
Oce Business Services 8 5
Chicago Title 9
The Ability 10
Accomplishments and Work Samples:
CIMA - Chicago Interactive 11Marketing Association 12
Technical Skills 13
Thank You 14
Kevin Burrell2714 North Sawyer Avenue, Chicago, Illinois 60647(319) 573-8561• [email protected]
Academic Achievement
• Graduated May 2005 as a double major
i. Communication Studies & Cinema and Comparative Literature
• Honors graduate in Communication Studies
• Courseworki. Critical Media Studies ii. Media Production iii. Business, Interpersonal
& Group Communication
University of Iowa Graduate
Digital and HD
Television
Agency and
Interactivity
Future of Media?
Academic AchievementMaster’s Student DePaul University
Graduated:
November/2010
• Examined digital culture with an emphasis on streaming video, social media, and interactive media, like augmented reality (AR)
• Explored the social implications of agency over TV, Mobile, IPTV and new media like Augmented Reality.
• Courseworki. Critical Media Studiesii. Qualitative Sociologyiii. Human Computer Interactioniv. Advertising, Marketing and
Public Relations
• Collaborated with account management and creative teams to plan and execute display and lead generation campaigns on a quarterly basis.
• Managed media buying, flighting, billing, and co-opt claiming processes.
• Generated and analyzed media performance reports using Third Party Ad Serving tools, and syndicated advertising research.
• Meet with media sales reps and industry representatives on a regular basis to pursue ideas that strategically align with the client’s business.
HP@OMG (Omnicom Media Group)
Work Experience: Advertising
• Stewarded the creation of high impact custom units – units built by our site partners and approved by our creative team
HP@OMG (Omnicom Media Group)
Work Experience: Advertising
• Within one year quadrupled the number of campaigns from 6 to 25 and doubled media spending from $2,277 million to $5,323 million
HP@OMG (Omnicom Media Group)
Work Experience: Advertising
Q1 Q2 Q3 Q4 Q1 Q22011 2012
$0
$1,000,000
$2,000,000
$3,000,000
$4,000,000
$5,000,000
$6,000,000
0
5
10
15
20
25
30
$2,277,378
$2,977,928
$4,508,030$4,774,221 $4,699,750
$5,322,800
6
14
18
21
23
25
Total Spend # Campaigns
Includes estimated spend for Q2 Storage
• Established systems and processes for client communication and billing reconciliation
• Only employee cross trained on all 8 Advocate Health Care sites, a top 10 client
• Oce Employee of the Month January 2009
Oce Business Services
Work Experience: Client Services
• Honed finance and analytical skills working on Trump Tower account
• Increased departmental output by 25% supporting an understaffed department
• Disbursed checks and approved wire transfers worth $200,000 dollars
Chicago Title
Work Experience: Finance and Analytical
Trump Towers Chicago, IL.
Work Experience: Advertising and PR
• Managed social media campaigns and distributed content across Myspace, Facebook, Twitter
• Monitored social media campaigns using tools like Google Alerts, Twitter Search, and Board Tracker
• Helped to launch The Ability's “Rockability” clothing line
• Lowered media costs by 50% using a cross promotion strategy
The Ability
• Actively volunteered to learn more about interactive advertising and build a social network
• In 2008, my volunteer efforts with CIMA led to earning their annual service award
Chicago Interactive Marketing Association
(CIMA)
CIMA 2008 Service Award
Professional Accomplishments: Advertising and PR
Technical Skills:
1. Usability Testing
2. Final Cut Pro
3. Microsoft Office Suite
4. HTML
5. Double Click for Advertisers
• Media Visor
6. Donovan Data Systems
Thank you for your time and
consideration!
Kevin Burrell2714 North Sawyer Avenue, Chicago, Illinois 60647(319) 573-8561• [email protected]