Download - Kevin Rosenberg Portfolio
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Kevin RosenbergMaster of ArchitectureTaubman College, University of Michigan 2013-2016
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WeJuKe Campus
Collaborative Commons
the Interchange
Tres Bienville
Botch House
Triumphal Arches
Ceramic Infiltration
Labyrinthian Gallery
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Table of Contents
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WeJuKe CampusAn Entrepreneurial Incubation Franchise
Comprehensive StudioProfs. Joel Schmidt and Liz Skrisson
Winter 2015
Co-Designers:Julian Cheng
Wesley Herr
The WeJuKe Campus envisions an intervention in the under-developed Cass Corridor by hypothetical tech giant “WeJuKe.” As part of a comprehensive multi-family housing studio, this project explores an intimate relationship between living and working. The target market of the development is young and innovative entrepreneurs within and outside of Detroit, a city that is beginning to see an influx of technology startups resembling the early days of Silicon Valley. WeJuKe aims to franchise these budding businesses by providing investment capital, but more importantly situating them within an incubator that will push collaboration and progress on higher levels.
This new development plays off of the live-work mentality prevalent among millennials and upcoming generations. The complex provides housing that is intertwined with office space, conference rooms, business and information services, light manufacturing facilities, and food and retail commonly found in other bustling urban settings. The living and business amenities are shared among inhabitants at different intensities and levels to increase efficiency and promote interaction between entrepreneurs. In this way, both WeJuKe and its franchised employees benefit from the collaborative environment of the complex and the resulting advancements in business that result from it.
5 WeJuKe Campus
The WeJuKe Campus is situated in an underdeveloped portion of Detroit but in the path of aggressive investment in the city, positioning it as an anchor for the city to grow around.
The massing is designed with connectivity to the street and sun exposure in mind.
6WeJuKe Campus
West Elevation showing an entrance to the interior atrium.
South Elevation showing a facade of one of the housing blocks.
A rendering of the complex’s main entrance to the interior atrium.
7 WeJuKe Campus
A rendering of and section through the atrium elaborate on the desired experience of the main feature of the complex.
8WeJuKe Campus
The interior atrium of the complex is a web of interconnected glass curtain walls, creating an intense visual connection between the building’s blocks that promotes WeJuKe’s collaborative ideology.
A massing model of the WeJuKe Campus emphasizes the various facade designs
and interior column structure.
9 WeJuKe Campus
The WeJuKe campus is divided into two major housing blocks and one office block. Each incorporates
an interior atrium that penetrates the major floors and visually connects the inhabitants. This reflects
the central atrium of the entire complex which intertwines living and working and supports frequent
collaboration.
The lower two floors contain retail and service functions that support the inhabitants and activate the outside community of the city. The middle floors are reserved for the entrepreneurs who wish to fully engage with the thriving community within. The top three floors are provided for those who desire a bit
more privacy but still want to be connected, perhaps for those who have established their businesses and
expanded elsewhere in Detroit.
10WeJuKe Campus
A section through the WeJuKe Campus displaying the wide range of functions coexisting within the same interior.
11 WeJuKe Campus
An experiential section of an apartment block displays the different types of living spaces, designed with different levels of privacy based upon commitment to the collaborative process. The paths of inhabitants shows how chance encounters and interaction are highly encouraged by the design.
The various levels are stacked to consolidate mechanical and
plumbing systems.
12WeJuKe Campus
A sectional model of an apartment block displays the individual spaces in relation
to the apartment atrium.
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The Valley of Fire in the Southern Nevada Desert has served as a transitory excursion from society for nearby civilians for thousands of years. The indigenous Moapa Paiute Indians traveled there for religious purposes, while people today use it as an escape from the intensity of nearby Las Vegas. In the 1960s, numerous architectural groups began speculating on the futuristic possibilities of a post-capitalist world. The society we live in today is framed by and built upon capitalism and its call for production and progress through competition and attainment of wealth. When technology and automation erase the need for such endeavors, what do our lives look like? This site can continue to serve as an escape from society as a platform for speculations on a new post-capitalist
environment. Contemporary advancements such as the Internet, decentralized manufacturing, access economies, and shared renewable-energy infrastructures are providing a new and attainable vision of this future. The Valley of Fire can provide a fresh perspective on precedents such as the Situationalists’ New Babylon, Superstudio’s Continuous Monument, and Archizoom’s No-Stop City, and can posit new architectural strategies within the transformed image of our built environment.
Project Publications:PitCrit ...........................Arquitectorial ..................Modelo - Unbuilt ............
December 2015January 2016
February 2016
Collaborative CommonsPost-Capitalism in the Valley of Fire
Propositions StudioProfessor Dawn Gilpin
Fall 2015
Individual Design Project
15 Collaborative Commons
A gathering of images from the Valley of Fire in Nevada.
16Collaborative Commons
The incredibly unique and eccentric array of geological formations in the
Valley of Fire has drawn visitors to the site for thousands of years.
In speculating on a post-capitalist architecture,
one can use them as inspiration for design methodologies existing
outside of humanity’s pre-conditioned minds.
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Aside from the natural formations of the site, human interaction with the Valley of Fire is equally significant. Every significant impression by humans in the site has occurred
in the corridor to the left, including petroglyphs left by the indigenous Indians. Drawing from these sources can provide
further insight into new organizational strategies.
Collaborative Commons
Extracting the navigable terrain of the most prominent corridor in the Valley provides formal inspiration for
corridors in the post-capitalist environment.
Petroglyphs left in the Valley by indigenous Indians provides insight into design principles originating outside
the pre-conditioned minds of a capitalist society.
18Collaborative Commons
Early versions of experimentation within the site, serving as process to discover appropriate forms and organizational strategies.
19 Collaborative Commons
The organization of the new environment consists of corridors and collaborative nodes that lead inhabitants to points of community where they can share ideas
and then spread them to new places.
20Collaborative Commons
This diagram displays the superstructure of the new environment in relation to the aggregated spaces of inhabitation and
collaboration that will grow within it.
21 Collaborative Commons
A perspective section visualizes individualized inhabitations beginning to grow within a collaborative superstructure.
22Collaborative Commons
A more local view of the superstructure begins to visualize inhabitation of the space on a human scale.
23 Collaborative Commons
The final drawing of the series shows the superstructure leaving
the Valley of Fire and beginning to inhabit the nearby city of Las Vegas,
speculating on the idea that a transition to post-capitalism
will not occur suddenly, but is a transformation over time that may have already begun.
24Collaborative Commons
The final drawing in the series, illustrating the return of the superstructure to Las Vegas and its interaction with the existing built environment.
25 Collaborative Commons
An early modeling of the site corridor begins to imagine landscape as object and inhabitable space, using angled striation of the terrain as
inspiration for form-making.
26Collaborative Commons
The final model manifests the post-capitalist superstructure hosting diagrammatic inhabitations.
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the Interchange2016 Hines Development Competition
Hines CompetitionAdvisor: Julia McMorrough
Winter 2016
“the Interchange” is a 2-week design project for the annual Hines Development Competition, set this year in Atlanta, Georgia. The given site, at a crossroads between the more vibrant Atlanta Downtown, Midtown, and Georgia Tech areas, has remained underdeveloped due in large part to its adjacency to the highway. Drawing formal inspiration from “spaghetti” highway junctions found across the auto-centric city, this Transit-Ortiented Development aims to bring together the surrounding functions and communities in a node of connectivity. These functions include a recent Georgia Tech entrepreneurial incubator to the North, a city historical area to the South, an arts district to the East, and numerous office buildings for prominent companies invested in the area.
A major pedestrian path is the driving organizational force in the site. It cuts diagonally through the urban fabric, connecting the existing MARTA subway station and redesigned Bank of America Plaza to a historical tower of the Olympic Torch marking a new pedestrian bridge to the Georgia Tech campus. The mixed-use development incorporates coffee shops and quick dining for commuters, shopping and dining for visitors and local residents, and an enhanced nightlife district for young professionals and students. Residential towers are dispersed among the dynamic pedestrian zones that provide affordable housing, apartments, condos, and a hotel. Finally, the Interchange is accented by “the Overpass,” a green bridge that weaves together the variety of exciting and unique spaces across the site.
Co-Designers:Ramon Hernandez
Mark LangreherDana Wall
Octavio Sandoval
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A series of diagams analyzing the broader Atlanta site identify the demographic and market trends that will influence the
direction of the new development.
30the Interchange
The form and organization of the Interchange is guided by sustainability, mobility, and diversity, resutling in
a site of connectivity for Midtown Atalnta.
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Diagrams of the development display its traffic, pedestrian, and stormwater efficiencies.
A site map of the Interchange shows its overall organization inspired by highway junctions, as well as its major landmarks.
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A view of the main plaza along the central path of the Interchange.
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A view from one of the residential towers displays the diversity of functions incorporated into the exciting site.
34the Interchange
A section through the western edge of the site shows a mix of retail, office, and residential space among
various outdoor plazas.
Livability of the development displayed through inhabitant scenarios.
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A financial analysis of the Interchange shows that it will be a profitable development over the course of 10 years, taking
into account the phasing of the project over time.
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The composition of the final competition board submitted to Hines Development.
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Tres Bienville2015 Hines Development Competition
Hines CompetitionAdvisor: Peter Allen
Winter 2015
Co-Designers:Mark Vanden Akker
Alison CareyShirley Rempe
Tran Hoang Thanh
This master plan proposal produced for the annual ULI Hines Development Competition is positioned along the Lafitte Greenway in New Orleans, LA. The site is adjacent to the traditional entrance to the French Quarter and is along the annual Mardi Gras parade route, giving it tremendous potential to have a positive impact on the city fabric and culture. Yet, the existing neighborhood has declined in previous decades, largely due to an overpass that split the community in two.
One of the defining aspects of this proposal is to incrementally remove the underutilized overpass, while simultaneously revitalizing the surrounding neighborhood. The development is made up of three districts that will be implemented in three phases oriented towards local manufacturing startup businesses, retaining the culture and character of the existing neighborhood through a local arts district, and a green boulevard that will replace the space once dominated by the overpass.
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A master plan for the full development of the site after a 10 year period.
A master plan for the full development of the site after a 10 year period.
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The new organization of the master plan
will greatly improve circulation within
and through the site. It increases efficiency
by continuing the city grid to the
French Quarter, and implements
bus and bike lanes that utilize the new
green boulevard.
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The proposal consists of 3 main initiatives that correlate with the phasing of the project. The first initiative is the “Retour du boulevard,” which proposes pop-up incubator houses to exist under the overpass in the first years of development. After a detailed removal process, the street will be transformed over time into a green boulevard with commercial frontage. The second initiative involves purchasing the vacant properties within the residential zone off of the boulevard, and helping it grow into a cultural district that can feed off of the commercial activity while retaining its local character. The final initiative is to create a “Brasserie District” along the Lafitte Greenway that links the neighborhood to the French Quarter. The district will consist mainly of light manufacturing facilities that can host businesses previously started under the overpass and be anchored by the return of Dixie Beer to a new brewery and beer garden restaurant.
Tres Bienville
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Once the full development is complete, the new neighborhood exhibits the
vitality, efficiency, and vibrancy of a bustling urban node, all by building off of the
local style and creative nature of the population.
Tres Bienville
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The full competition board as submitted to the judging committee for the Hines Development Competition.
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Michigan-based modern architect Robert Metcalf designed over 150 residential homes across Michigan and Ohio throughout his career. The University of Michigan retains a collection of his impressive sketches and documentation of each of the projects in a large permanent collection. As part of a Building Systems course, groups of students were allowed access to the materials in order to research and analyze the designs, construction methods, and systems of selected homes.
Three other students and I chose to study the Botch House, built in 1957. The following drawings and diagrams serve to unpack the home and reveal its otherwise hidden design logics and functionalities. The aim of the project was not just to identify this information, but to visualize it in a clear and contemporary manner that expands upon the technical drawing sets and exterior views that were readily available.
Botch HouseAn Analysis of Residential Building Systems
Building SystemsProfessor Neil Robinson
Winter 2015
Co-Designers:Ryan MasonEmily Trulson
Claire Leavengood-Boxer
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A diagram showing the relationship of the house to the site, including wind direction, sun angles, and snow drift.
48Botch House
A diagram displaying construction elements of the house such as the exterior walls and foundation footings.
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A ghosted view of the house reveals the wood frame construction existing atop the CMU construction of the bottom level.
50Botch House
A ghosted perspective plan of the house reveals the heating and ventilation systems in relation to exterior windows.
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Visualizing conventional construction methods and building systems with contemporary representation methods
can breathe new life into the traditional aspects of architectural practice.
Botch House
52Botch House
This diagram cuts away portions of the house in order to display lighting, plumbing, and water shedding techniques.
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This set of work was developed while working with James Tate, who at the time was an architectural fellow at the University of Michigan. His research was focused on the architectural type of the Triumphal Arch, a symbolic structure that has been deployed in cities across the world without a single thread of cultural or authoritative connection. It is such a ubiquitous form, yet one that has never been officially and completely catalogued in order to chart its existence throughout history. The first spread displays a portion of my work as part of
Tate’s team for his fellowship exhibition. In developing a single style of drawing that can be applied to a series of arches, they can be read and compared as a unified group. We adopted Jean-Nicolas-Louis Durand’s historical collection of arches to deploy this method. The second spread displays my work in Tate’s representation course, in which we used self-selected triumphal arches as a tool to explore various representation methods. My choice of the Palazzo della Civilta explores its unique use of many repeated arches in place of a prominent one or few.
Triumphal ArchesRepresentational Studies on the Typology
Representation and Tate Fellowship ExhibitionOberdick Fellow James Michael Tate
Fall 2014 and Winter 2015
Individual Design Workunder James Tate
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By representing a series of
triumphal arches through a single
drawing technique, similarities across
the architectural type resonate together, while differences stand out more
prominently.
Triumphal Arches
A drawing technique developed by James Tateis used as standard representation
for a series of arches.
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An elevation of the Palazzo della Civilta, which is the same on each side.
A section of the Palazzo della Civilta, displaying its circulation and interior.
A worm’s-eye perspective of the Palazzo della Civilta, giving a clear view of the building’s organization.
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The Palazzo della Civilta represented with a standard drawing technique,emphasizing its monumental form in relation to the rest.
A transformation of the Palazzo della Civilta that uses proliferation of the arch form to play against the solid and stark qualities
that made it a monument to fascism.
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The North End is a neighborhood that has suffered greatly in the midst of Detroit’s decline in past decades, having been especially susceptible to the flight of businesses and residents to the surrounding suburbs. The remaining residents of the largely vacant neighborhood live in relatively impoverished conditions, and do not create a tax base strong enough to support the infrastructure and resources of the area.These factors have led to numerous problems concerning water for citizens of the North End. The water infrastructure, having been implemented over time with decreasing lifespans, is beginning to fail all at once. Many residents cannot receive water due to the crumbling pipes, and burst lines in vacant homes along with other damage cost the city more than they bring in. At the same time, increased rainfall
in recent years has caused widespread and consistent flood damage to a neighborhood that is ill-equipped to handle heavy rains. The residents are overwhelmed with floodwaters, but at the same time cannot receive fresh drinking water.This project propose to address these issues using passive methods of infiltration and filtration at the scale of the city, the neighborhood, the architecture, and the inhabitants. Inspiration is drawn from the functions of glia cells in the brain to restructure the neighborhood in a way that can control the flooding and provide it as an asset to the residents. The timeless purification method of ceramic filtration is deployed so that the architecture can respond proactively to the flooding in the same way the new neighborhood does, and allow residents a way to access the water as a resource.
Ceramic InfiltrationA Proactive Solution to Flooding in the North End
Networks StudioProfessor Mitch McEwen
Fall 2014
Individual Design Project
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WOODWARD AVE.
OAKLAND AVE.
WOODWARD AVE.
OAKLAND AVE.
Astrocyte Agglomeration Centralized Flow and Collection Osmosis through Negative Space
Astrocyte Agglomeration Centralized Flow and Collection Osmosis through Negative Space
Astrocyte Agglomeration Centralized Flow and Collection Osmosis through Negative Space
Ceramic Infiltration
With most of the North End vacant,
the existing grid organization is no longer applicable.
The functions of glia cells in the brain
can inspire a new organizational web
that responds to existing structures and conditions in
the neighborhood. When the old water
infrastructure is removed, the digging process can be used
to simultaneously implement a network
of water infiltration ponds. The new neighborhood
landscape will be able to control excessive
flooding, provide the water as an accessible
resource, and guide future development
in a way that creates harmony with nature.
Diagrams displaying the functions of glia cells in the brain.
A new organizational network overlaying the existing North End.
A future North End showing the incorporation of infiltration ponds and possible future development.
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Grand Ave.
Ceramic Infiltration
A wider perspective of Detroit shows the North End along historic Woodward Avenue in relation to the rest of the city.
Downtown Detroit is experiencing rapid growth and development, and the excavated land from the North End
could be used for land reclamation along the riverfront. Mutual benefit for the city’s most popular areas could garner support for addressing needs of the poorer neighborhoods.
A series of diagrams show the future of the North End at different levels of saturation following rain.
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Traditionally, ceramic filtration is performed by placing water into a pot and letting
gravity pull it through. If instead an empty pot is placed into a body of water,
the displacement will filter water into the pot, and it will then double as a receptacle.
Using a system of simple connectors, a chain of ceramic filters could be
deployed into a body of water, creating a floating network of
passive water filtration.
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Using the form of the traditional and easily produced ceramic vase, individual filtration units can be nested to form filtration walls,
sunscreens, or variable surfaces.
The vases can be applied as a
sunscreen and visual water effect
for rainwater.
The vases can be incorporated at different sizes into poured
concrete construction, creating a wall that filters water to the interior and provides personal
filters for residents.
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A view of the new gallery space and cultural center of the North End being activated by an infiltration pond
as it sits along prominent Woodward Avenue.
A gallery and cultural center for the newly developed North End serves to display the benefits of ceramic filtration in relation to the neighborhood’s new infiltration ponds. As
the water rises, the ceramic facade system allows the building to perform displacement filtration at the architectural scale.
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The site of the cultural center at different levels of rain saturation.
A section of the gallery displays the performance of ceramic infiltration in the creation of
interior pools after rain.
An interior view of the gallery following a large storm; the interior pools are full having brought in
water through displacement.
The gallery space serves to frame the new landscape of the North End,
display the process of ceramic filtration through displacement, and provide a
gathering point for residents and visitors.
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Braddock, PA is a rust belt town in the eastern suburbs of Pittsburgh. Once a thriving town within a major hub of American steel production, it was victim of the collapse of local industry and has subsequently suffered from a drastic drop in population, rise in vacancy, and ruination of the town’s architecture. The aim of this project is to create a cultural center on the main street of Braddock that has the potential to honor the steel town history and culture of the site, while also providing a new program and activity to spur economic growth. A gallery in the town would provide a platform for the many local artists that use the site’s unique aesthetic as inspiration and platform.
The Labyrinthian Gallery draws inspiration from the nearby historical Carrie Steel Mill. These enormous blast furnaces once provided employment for the town and are now the only remaining examples of the industrial type in Pittsburgh. The experience in the building exemplifies the complexity of navigating the steel mill structures by leading visitors through a maze-like procession of gallery spaces. The formal language consists of planes at gradually varying heights and masses projected between them with directed views. Together they create a very deliberate path through the gallery, intentionally hiding and revealing certain views at certain moments to keep the visitors in a state of suspense.
Labyrinthian GalleryA Gallery for Braddock’s Steel Town Culture
Situations StudioProfessor Lauren Lynn
Winter 2014
Individual Design ProjectIndividual Design Project
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A model of the gallery displays the plethora of inhabitable planes that make up the gallery.
A series of diagrams demonstratingthe formal development.
The formal logic of the Labyrinthian
Gallery is guided by planes of gradually
varying heights.The masses between them utilize openings
and glass walls to direct or inhibit the vistors’ views to the rest of the building.
These factors create a controlled
experience that continually weaves the visitors in and
out of the maze-like space.
Labyrinthian Gallery
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UPUP
UP
UP
UP
UP
UP
UP
DN
DN
DN
DN
UPUP
DN
UP
Info/Tickets
Gift Shop
Bookstore
CafeKitchen
Courtyard
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UP
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UP
UP
UP
UP
DN
DN
DN
DN
Studio
Gallery
Studio
Studio
Gallery
Gallery
Bar
RehearsalSpace
RehearsalSpace
GreenRoom
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Exhibition
Exhibition
ExhibitionExhibition
The first, second, and third level plans of the gallery show the various spaces embedded
in the route through the gallery.
An unfolded experiential section displays the labyrinthian path visitors are led through when visiting the gallery.
A rendered view of the enclosed courtyard of the gallery.
Labyrinthian Gallery
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WNUKSPURLOCK Architecture, Washington, DC Architecture Intern -Contributed significantly to all phases of office’s design and C.A.Regional Gastroenterology Associates, Lancaster, PA Office Assistant -Managed filing office for patient procedure reportsSchool Specialty Inc., Mount Joy, PA Warehouse Associate -Assembled orders and drove cherry-picking equipment
TCAUP - University of Michigan, Ann Arbor, MI Master of Architecture, 3-Year Program -3.88 GPA -Focuses on Design Theory, Sustainability, and Business DevelopmentLehigh University, Bethlehem, PA Bachelor of Arts, Major in Architecture -3.58 GPA -Coursework in Architectural Design, History, and Technology, Drawing, Sculpture, Painting, Graphic Design, Physics, and Calculus
Samuel Jacob Muhlfelder Scholarship, University of MichiganTaubman Scholarship, University of MichiganArchitecture Graduate Grant, University of MichiganJim Carlsen Real Estate Development Award, University of MichiganWinner in Taubman College Student Show, University of MichiganDean’s Scholarship, Lehigh University
Summer 2014 and 2015
Summer 2013
Summer 2012
2013-2016
2009-2013
2015-20162014-20152013-2015
Fall 2014Spring 2014
2009-2013
Professional Experience
Education History
Awards and Honors
Resume
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Real Estate Development Club, University of Michigan -Participated in group networking workshops and professional presentationsStudio Teacher’s Assistant, Lehigh University Under Professor Hyun-Tae Jung -Aided in advising and critiquing students on their architectural designs in and out of classSemester of Study in Florence, Italy Through Syracuse University -Immersive experiences in Italian architectural design, history, and practiceArt, Architecture, and Design Club, Lehigh University Founder and President -Founded club for students of all disciplines to learn, share, and develop connections in the fields of art, architecture, and designLambda Chi Alpha Fraternity, Lehigh University External Vice President -Managed fraternity’s external relations and community involvement -Organized large-scale philanthropic events, such as Relay for LifeNational Federation of Temple Youth, Pennsylvania Area Region Regional President -Planned and implemented bi-monthly weekend events for members across NJ, PA, and WV -Liaison to the national organization, representing over 1000 members Local Chapter President
Revit, ArchiCAD, Rhino3D, VRay, Grasshopper, SketchUp, AutoCAD, Photoshop, Illustrator, InDesign, Microsoft Office
2014-2016
Spring 2013
Spring 2012
2012-20132012
2010-20132010-2011
2005-20092008-2009
2007-2008
Student Experience
Computer Skills
[email protected] and Home: 717-519-9943
418 2nd Street, Apt. 4, Ann Arbor, MI 48103
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