jilid 1 - omp.unsyiahpress.id
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TrigonometriBusiness English
Jilid 1
Dr. Drs. Burhanuddin Yasin, M.Ed.
Business EnglishDr. Drs. Burhanuddin Yasin, M.Ed.
BusinessBusiness
Business EnglishDr. Drs. Burhanuddin Yasin, M.Ed.
BusinessBusiness
Dicetak oleh :
Percetakan & PenerbitSYIAH KUALA UNIVERSITY PRESS
Darussalam, Banda Aceh
i
BUSINESS ENGLISH
JILID 1
ii
BUSINESS ENGLISH
Dr. Drs. Burhanuddin Yasin, M.Ed.
JILID 1
iii
Dr. Drs. Burhanuddin Yasin, M.Ed.
BUSINESS ENGLISH
©2017 Burhanuddin Yasin Jilid Pertama, Cetakan ke-1 Syiah Kuala University Press 2017 Hak Penerbitan pada Percetakan Syiah Kuala University Pres Hak Cita dilindungi oleh Undang-Undang Dilarang mengutip sebagian atau seluruh isi buku ini dengan cara apapun, termasuk dengan cara penggunaan mesin fotocopi, tanpa izin dari penerbit. Desain Kover : Juanda Percetakan : Syiah Kuala University Press Layout : Burhanuddin Yasin ISBN 978-602-5679-10-0 Cetakan ke-1 Desember 2017 SYIAH KUALA UNIVERSITY PRESS Jalan Tengku Nyak Darussalam Arief Kopelma Darussalam Banda Aceh
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KATA PENGANTAR
Puji dan syukur kami persembahkan ke hadirat Allah SWT. atas
berkah, taufik dan hidayaNya, buku ajar jilid pertama ini telah dapat
diselesaikan, meskipun tidak sempurna. Selanjutnya, selawat dan
salam kami sampaikan kepada junjungan kita, Nabi Besar Muhammad
SAW., keluarga, dan sahabat-sahabat beliau, yang telah membawa
umat manusia dari alam jahiliyah ke alam yang penuh ilmu
pengetahuan.
Terdorong oleh keinginan untuk memfasiltasi mahasiswa yang belajar
mata kuliah ‗Business English‟, terutama pada Jurusan Pendidikan
Bahasa Inggris dan Pendidikan Ekonomi FKIP Unsyiah maka disusun
buka ajar ini. Diharapkan buku ajar ini dapat menjadi salah satu
pegangan dan/atau referensi bagi mahasiswa dalam memperkaya
pengetahuan bahasa Inggris niaga dan konsep-konsep dasar perniagaan.
Buku ini terdiri atas 2 jilid. Jilid pertama ini hanya mencakup bahasa
Inggris tingkat dasar dan menengah (basic and intermediate), dan
pengenalan tentang perniagaan. Jilid dua mencakup bahasa Inggris
tingkat menengah dan lanjut (intermediate and advanced), membuat
surat niaga Bahasa Inggris, dan konsep-konsep perniagaan lanjutan.
Diharapkan setelah mahasiswa selesai mempelajari Jilid Pertama,
mereka senantiasa akan lebih mudah mempelajari berbagai konstruksi
v
kalimat dan wacana dalam bahasa Inggris sebagai dasar untuk membuat
surat-surat bisnis dan pemahaman konsep-konsep bisnis secara lebih
baik.
Ucapan terimakasih penulis sampaikan kepada kolega-kolega dosen,
terutama yang terlibat dalam tim pengajar mata kuliah Business
English—Dr. Bustami Usman, M.Pd., Drs. Arifin Syamaun, M.Ed., dan
Mr. Ibrahim Randell Champion, MBA—Jurusan Pendidikan Bahasa
Inggris FKIP Universitas Syiah Kuala; dan secara pribadi terima kasih
penulis sampaikan kepada saudara Ibrahim Randell Champion, MBA
yang sudah bersedia menyelaras materi Bahasa Inggris dalam buku ini.
Akhir kata, tak ada gading yang tak retak; demikian pula dengan karya
buku ajar ini. Karena itu, saran dan kritik yang bersifat konstruktif tetap
penulis nantikan demi kesempurnaan buku ini masa mendatang.
Banda Aceh, 26 Desember 2017
Dr. Drs. Burhanuddin Yasin, M.Ed.
vi
DAFTAR ISI
KATA PENGANTAR .......................................................................... iv
DAFTAR ISI ......................................................................................... vi
BAB I BASIC ENGLISH GRAMMAR PART ONE ..........................1
1.1 Pendahuluan .....................................................................2
1.1.1 The Simple Sentence (Kalimat Sederhana) ............3
1.1.2 Word Order and Meaning .......................................6
1.1.3 Building Sentences ..................................................7
1.2 Latihan-Latihan ............................................................10
BAB II BASIC ENGLISH GRAMMAR PART TWO ........................11
2.1 The Eight Parts of Speech ...............................................12
2.2 Learning the Eight Parts of Speech ...............................13
2.3 Nouns—Berbagai Jenis .................................................15
2.4 Plural Nouns ..................................................................20
2.5 Article (the, a, an) ...........................................................22
2.6 Latihan-Latihan ............................................................26
BAB III BASIC ENGLISH GRAMMAR PART THREE ...................29
3.1 Pronouns ........................................................................30
3.1.1 Personal Pronouns ................................................31
3.1.2 Possessive Pronouns ..............................................32
3.1.3 Relative Pronouns .................................................33
3.1.4 This and That .........................................................35
3.1.5 These and Those ....................................................35
3.1.7 Pronouns ..............................................................36
3.2 Latihan-Latihan ............................................................38
BAB IV BASIC ENGLISH GRAMMAR PART FOUR .....................40
vii
4.1 Verbs ..............................................................................41
4.2 Person (Orang)................................................................42
4.3 Tense of a Verb ...............................................................43
4.3.1 The Present Tense ..................................................44
4.3.2 The Present Continuous Tense ..............................46
4.3.4 The Past Tense ......................................................48
4.3.5 The Past Continuous Tense ...................................49
4.4 Latihan-Latihan ............................................................52
BAB V BASIC ENGLISH GRAMMAR PART FIVE ........................53
5.1 The Future .......................................................................54
5.1.1 The Future Tense ...................................................55
5.1.2 The Perfect Tense ..................................................57
5.1.3 Present Pefect Tense ............................................57
5.1.4 Past Perfect Tense .................................................58
5.1.5 Future Perfect Tense .............................................59
5.2 Latihan-Latihan ............................................................62
BAB VI THE NEGATIVE AND QUESTIONS ..................................64
6.1 Forming the Negative .....................................................65
6.2 Forming the Questions ....................................................68
6.3 Latihan-Latihan ............................................................73
BAB VII WHAT IS BUSINESS, PROFITS ........................................74
6.1 Reading Material 1--What is Business? .......................75
6.1.1 Goods and Services ...............................................75
6.1.2 Profits ....................................................................76
BAB VIII PROFITS DISTRIBUTION.................................................80
7.1 Reading Material 2—Company Profits .......................81
7.1.1 How profits are distributed? ..................................81
viii
BAB IX PRICING YOUR PRODUCTS ..............................................86
8.1 Reading Material 3--Pricing Your Product ..................87
8.1.1 Price ......................................................................87
BAB X DISTRIBUTION CHANNELS ...............................................92
9.1 Reading Material 4—Distribution.................................93
9.1.1 Product Distribution ..............................................93
9.1.2 Channels of Distribution .....................................93
9.1.3 Direct Distribution .................................................94
9.1.4 The Retailer ............................................................94
9.1.5 The Wholesaler .......................................................95
BAB XI TYPES OF BUSINESS ORGANISATION ...........................98
10.1 Reading Material 5—Types of Business Organisation ..99
10.1.1 Sole Trader ..........................................................99
10.1.2 Partnership .........................................................100
10.1.3 Joint Stock ..........................................................100
10.1.4 Limited Liability .................................................101
10.1.5 Co-operatives .....................................................101
10.1.6 Public Corporation ............................................101
10.1.7 Service in Business ............................................102
10.2 Latihan-Latihan ........................................................105
BAB XII INTERMEDIATE ENGLISH GRAMMAR I.....................106
11.1 Active and Passive .....................................................107
11.2 Latihan-Latihan ...........................................................110
11.3 The Infinitive ...............................................................111
11.4 Participles ...................................................................116
11.5 Irregular Verbs ...........................................................118
11.6 Latihan-Latihan ...........................................................122
ix
BAB XIII INTERMEDIATE ENGLISH GRAMMAR I ...................123
12.1 Conjunctions ..............................................................124
12.2 Latihan-Latihan ...........................................................126
KUNCI JAWABAN PERTANYAAN LATIHAN .............................128
Business English Basic English Grammar Part One
1
BAB I
BASIC ENGLISH GRAMMAR PART ONE
SUB LEARNING OUTCOME Analyses word order and meaning
Learning Indicators: When this section completed the student is able to:
1. identify English word order;
2. identify the English basic sentences
3. construct simple query sentences
Business English Basic English Grammar Part One
2
Reading Activity
Setiap orang membaca teks berikut dengan seksama. Anda diberikan waktu
selama 35 menit untuk memahami isi teks dan membuat catatan penting
terkait isi teks. Anda boleh membuka kamus—cetak atau on-line, dan
mengakses internet. Anda tidak diperkenankan untuk berdiskusi atau
berbicara dengan orang lain (percaya pada diri sendiri) selama proses
membaca ini.
1.1 Pendahuluan
Grammar atau tata bahasa adalah cara penggunaan kata yang tepat dan
benar untuk mengungkapkan gagasan dan pikiran kita kepada orang
lain. Makna yang kita ungkapkan sangat bergantung pada cara kita
menggunakan dan mengurutkan kata dalam kalimat.
Dalam bahasa Inggris urutan kata yang digunakan itu sangat penting.
Sebagi contoh, The boy sits on the buffalow. Kalimat ini menjelaskan
apa yang sedang dilakukan oleh anak lelaki itu. Jika kita rubah susun
kata-kata itu seperti berikut, The buffolow sits on the boy, maka
maknanya berubah pula—yakni kalimat itu bukan lagi menjelaskan
tentang apa yang dilakukan oleh anak lelaki itu, tetapi apa yang
dilakukan oleh kerbau (buffolow) itu.
Anda dapat membayangkan apa yang terjadi terhadap anak lelaki itu
bilamana anda salah mengurutkan kata seperti pada contoh kalimat
kedua. Makna kalimat itu berubah drastis dari aman menjadi bencana.
Business English Basic English Grammar Part Two
11
BAB II
BASIC ENGLISH GRAMMAR PART TWO
SUB LEARNING OUTCOME Analyses the English Eight Parts of Speech—Nouns, including articles
LEARNING INDICATOR
When this section completed the student is able to identify the English eight parts of
speech—proper nouns, common nouns, Plural
Nouns, Gender, and Articles
Business English Basic English Grammar Part Two
12
Reading Activity
Setiap orang membaca teks berikut dengan seksama. Anda diberikan waktu selama
35 menit untuk memahami isi teks dan membuat catatan penting terkait isi teks. Anda
boleh membuka kamus—cetak atau on-line, dan mengakses internet. Anda tidak
diperkenankan untuk berdiskusi atau berbicara dengan orang lain selama proses
membaca ini.
2.1 The Eight Parts of Speech
Ungkapan ‗The Eight Parts of Speech‟ bermakna ada delapan jenis kata
dalam bahasa Inggris dan masing masing memiliki fungsi dalam
kalimat, seperti diuraikan dalam tabel berikut.
Jenis Kata Uraian
NOUNS
Nama sesuatu atau benda. Kata ini menjelaskan
tentang siapa (who) atau tentang apa (what) kalimat
itu. Contoh:
The Secretary types a letter.
PRONOUNS
Kata ganti nama seperti he, she, dan it, berfungsi
untuk menghindari perulangan kata ganti nama.
Misalnya, sebagai ganti kita mengatakan:
The secretary typed the letter and the secretary
gave the letter to the manager.
lebih baik kita mengatakannya:
The secretary typed the letter and she gave it to
the manager.
VERBS
Kata kerja—menjelaskan apa yang terjadi. Misalnya:
The Secretary typed the letter.
ADJECTIVES Kata sifat—menjelaskan kata lain (benda):
The Secretary typed the long letter.
Kata keterangan—menjelaskan kata kerja:
Business English Basic English Grammar Part Three
29
BAB III
BASIC ENGLISH GRAMMAR PART THREE
SUB LEARNING OUTCOME
Analyses the English Eight Parts of Speech--Pronouns
LEARNING INDICATOR
When this section completed the student is
able to identify the English eight parts of
speech—personal pronouns, possessive
pronouns, relative pronoums, this and that, these
and those, other pronouns
Business English Basic English Grammar Part Three
30
Reading Activity
Setiap orang membaca teks berikut dengan seksama. Anda diberikan waktu selama
35 menit untuk memahami isi teks dan membuat catatan penting terkait isi teks. Anda
boleh membuka kamus—cetak atau on-line, dan mengakses internet. Anda tidak
diperkenankan untuk berdiskusi atau berbicara dengan orang lain selama proses
membaca ini.
3.1 Pronouns
Kita menggunakan pronouns (kata ganti) ketika kita menggabungkan
dua atau tiga kalimat sederhana untuk menghindari perulangan
pronouns. Misalnya:
The secretary types a letter and the secretary gives the letter to
the manager.
Dua nouns, ‗secreatry‟ dan ‗letter‟ kedua duanya digunakan dua kali dalam
kalimat itu. Jadi, untuk menghindari perulangan, kita dapat menggantikan kalimat itu
seperti berikut:
The secretary types a letter and the she gives it to the manager.
Kata she dan it dalam hal ini berarti ‗secretary’ dan ‘letter’. Kedua kata
ini menyingkatkan kalimat itu dan menghilangkan perulangan.
Kata-kata seperti she dan it sebagai ganti kata benda itu disebut
‘pronouns’ (kata ganti). Suatu kalimat akan lebih panjang dan
berulang adanya pronouns—I, you, he, she, it, we, they.
Business English Basic English Grammar Part Four
40
BAB IV
BASIC ENGLISH GRAMMAR PART FOUR
SUB LEARNING OUTCOME Anslyses the English Eight Parts of
Speech--Verbs
LEARNING INDICATOR
When this section completed the student is
able to analyses the English eight parts of
speech—verbs: the present tense, the present
continuous tense, the past tense, the past
contiuous tense.”
Business English Basic English Grammar Part Four
41
Reading Activity
Setiap orang membaca teks berikut dengan seksama. Anda diberikan waktu selama 35
menit untuk memahami isi teks dan membuat catatan penting terkait isi teks. Anda
boleh membuka kamus—cetak atau on-line, dan mengakses internet. Anda tidak
diperkenankan untuk berdiskusi atau berbicara dengan orang lain selama proses
membaca ini.
4.1 Verbs
Diketahui bahwa setiap kalimat terdiri atas dua bagian.
1. Sebuah Subject
2. Sebuah predicate yang membuat pernyataan tentang subject.
Bagian terpenting dari subject adalah noun, karena kata benda tersebut
menjelaskan siapa (who) atau tentang what kalimat itu.
Bagian terpenting dari predicate adalah verb, karena kata kerja ini
menjelaskan tindakan apa (what action) yang terjadi di dalam
kalimat.
Verb (kata kerja) merupakan kata tindakan (action verb). Kata ini
menjelaskan apa yang terjadi. Kata ini juga dapat menjelaskan suatu
keadaan (state of being).
Contoh action verbs: to walk; to kick; to type; to drink dll.
Contoh state of being verbs: to be; to have; to become; to seem; to
appear dll.
Business English Basic English Grammar Part Five
53
BAB V
BASIC ENGLISH GRAMMAR PART FIVE
SUB LEARNING OUTCOME Menganalisis the English Eight
Parts of Speech--Verbs
LEARNING INDICATOR
When this section completed the student is able to identify the English eight
parts of speech—verbs: the future tense, the
perfect tense, present perfect tense, past
perfect tense, future perfect tense
Business English Basic English Grammar Part Five
54
Reading Activity
Setiap orang membaca teks berikut dengan seksama. Anda diberikan waktu selama
35 menit untuk memahami isi teks dan membuat catatan penting terkait isi teks. Anda
boleh membuka kamus—cetak atau on-line, dan mengakses internet. Anda tidak
diperkenankan untuk berdiskusi atau berbicara dengan orang lain selama proses
membaca ini.
5.1 The Future
Banyak peristiwa ketika komunikasi bisnis berhubungan dengan
kejadian-kejadian masa depan seperti: perjalanan (journeys), pertemuan
(meetings), pengiriman (deliveries), pameran dagang (trade
exhibitions), penyelesaian pekerjaan (job completion), dll. Anda cukup
menggunakan tipe kalimat present continuous dan menyebutkan
keterangan waktu kapan kejadian itu akan berlangsung:
1. What are you doing tonight?
I am going to ciname tonight.
2. The Chairman is going to Korea next month.
3. We are holding an exhibition during the week ending June 4.
4. Our delivery van is visiting your district tomorrow.
Bilamana peristiwa akan terjadi dalam beberapa menit kemudian, and
tidak perlu menyebutkan waktu:
I am going out. (...dalam waktu beberapa menit kemudian)
I am sending the van to the warehouse. (segera mungkin dalam
beberapa menit).
Business English Basic English Grammar Part Six
64
BAB VI
THE NEGATIVE AND QUESTIONS
Sub Learning Outcome: Analyses the nagative and interrogative
statements
Learning Indicators: When this section completed the student is
able to recognise and construct the negative
and interrogative statements
Business English Basic English Grammar Part Six
65
Reading Activity
Setiap orang membaca teks berikut dengan seksama. Anda diberikan waktu selama
35 menit untuk memahami isi teks dan membuat catatan penting terkait isi teks. Anda
boleh membuka kamus—cetak atau on-line, dan mengakses internet. Anda tidak
diperkenankan untuk berdiskusi atau berbicara dengan orang lain selama proses
membaca ini.
6.1 Forming the Negative
Membentuk kalimat negatif dalam Bahasa Inggris tidaklah sukar—anda
hanya menambahkan not, do not, did not atau will not pada verb utama
kalimat anda, tergantuang pada jenis tense. Ketika anda menggunakan
do not, will not atau did not, kata kerja (verb) yang anda negatifkan
harus dalam bentuk infinitive.
The salesman collected a good order.
The salesman did not collect a good order. (Collected berubah
menjadi infinitive).
Present Tense
Dalam present tense anda menambah does not untuk orang ketiga
tunggal dan do not untuk bentuk orang pertama dan jamak. [Ingat
bahwa orang ketiga tunggal dalam bentuk present tense selalu
berakhiran huruf s.]
Positive Negative
1. I smoke cigarettes.
2. You like the boss.
3. He leaves in Yogyakarta.
4. We work hard.
5. You type letters.
6. They unload the van
1. I do not smoke cigarettes.
2. You do not like the boss.
3. He does not leave in Yogyakarta.
4. We do not work hard.
5. You do not type letters.
6. They do not unload the van
Introduction to Business Goods, Services, Profits
74
BAB VII
WHAT IS BUSINESS, PROFITS
Sub Learning Outcome: Defines the simple business concept:
the goods and services, and profits
Learning Indicators: When this section completed the student is
able to recognise and understand concept of
the goods, services, and company profits
Introduction to Business Goods, Services, Profits
75
Reading Activity
Setiap orang membaca teks berikut dengan seksama. Anda diberikan
waktu selama 35 menit untuk memahami isi teks dan membuat catatan
penting terkait isi teks. Anda boleh membuka kamus—cetak atau on-
line, dan mengakses internet. Anda tidak diperkenankan untuk
berdiskusi atau berbicara dengan orang lain selama proses membaca
ini.
6.1 Reading Material 1--What is Business? [Click here for more info on business concept]
6.1.1 Goods and Services
Fundamentally, business is the creation of wealth through the supply of
goods and services. We will now look at the examples.
If you go to a big city and walk along the main street you will see many
different things for sale. For example, you may walk past a bank, then a hair
dressing salon, then a dentist, an eating stall, a department store, a cinema, a
taxi rank ... and so on down the street. All these places are trying to sell you
something and we can separate the things they sell into two kinds—goods and
service.
Goods are things like shirts, or motor cars, or furniture. In other words, they
are things you can see and touch, and usually they are made in factories.
Services, on the other hand, are different. You cannot touch them because
they are things that are done for you: like haircuts, or laundry or a bus ride.
You cannot touch a bus tide, or hold a hair cut in your hand, even though you
have had to pay for them.
So as you go down the street and buy some of the goods and services offered
to you, how does this create wealth? In some ways you may even think it has
the opposite effect, because you now have less money in your pocket than
before you made the purchases. But in this respect you are wrong. By
purchasing the goods and services offered to you, you are helping to create
Introduction to Business Profit Distrbution
80
BAB VIII
PROFITS DISTRIBUTION
Sub Learning Outcome: Defines the simple business
concept: distribution of profits
Learning Indicators: When this section completed the student is able to understand the distribution of the company profits.
Introduction to Business Profit Distrbution
81
Reading Activity
Setiap orang membaca teks berikut dengan seksama. Anda diberikan
waktu selama 35 menit untuk memahami isi teks dan membuat catatan
penting terkait isi teks. Anda boleh membuka kamus—cetak atau on-
line, dan mengakses internet. Anda tidak diperkenankan untuk
berdiskusi atau berbicara dengan orang lain selama proses membaca
ini.
7.1 Reading Material 2—Company Profits [Click here or http://www.amosweb.com/cgi-
bin/awb_nav.pl?s=wpd&c=dsp&k=corporate+profits+distribution for more
info on business concept]
7.1.1 How profits are distributed?
We will now look in more detail at what happens to the profits a business
earns.
To illustrate this we are going to imagine that you run your own small
business. You are in fact a shopkeeper in a busy town centre. You are also a
good shopkeeper and as a result you are a successful businessman. But what
happens to the profits you earned? Let us see!
Imagine that it is now early in the New Year and you are trying to decide what
to do with the profits you earned last year. These are your profits after you
have paid all the usual running expenses of your business. These include the
wages for the three assistants you employ, a salary for yourself, the rent on
your shop, the purchase of your stock and so on. So what are going to do with
your profits?
You could, of course, just put your profits into a bank and leave them there to
earn some interest. However, that would not be very imaginative and as a
wise businessman you know that you must do more than this. You must keep
up-to-date and re-invest in your business. If you do not, your business could
soon start to run down and it would not be long before you were making no
profits at all. So, instead of leaving all your profits lying in a bank, you look
Introduction to Business Pricing your Product
86
BAB IX
PRICING YOUR PRODUCTS
Sub Learning Outcome: Defines the simple business
concept: pricing the products
Learning Indicators: When this section completed the student is able to understand the
product price.
Introduction to Business Pricing your Product
87
Reading Activity
Setiap orang membaca teks berikut dengan seksama. Anda diberikan
waktu selama 35 menit untuk memahami isi teks dan membuat catatan
penting terkait isi teks. Anda boleh membuka kamus—cetak atau on-
line, dan mengakses internet. Anda tidak diperkenankan untuk
berdiskusi atau berbicara dengan orang lain selama proses membaca
ini.
8.1 Reading Material 3--Pricing Your Product [Click here or https://www.inc.com/guides/price-your-products.html for more
info on business concept]
8.1.1 Price
As you well know, profits in a business are earned through the provision of
goods and services. The price the business can charge for its goods and
services obviously has a large influence on the profits it makes. We will now
look at the major factors that affect these prices.
The first of these is the „cost of production‟. Let us imagine, for a moment,
that you are a businessman and that your business is manufacturing furniture.
Each price of furniture you make will cost you some money. This is called the
„cost of production‟, and it is made up from all the different costs that go into
making that piece of furniture. These include the materials that the furniture
is made from such as the wood; the screws and the glue; the wages of your
workers and yourself; the commission you pay your salesmen for selling your
furniture; the cost of transporting it from factory to the shop which sells it;
the general expenses of running your factory, such as lighting and heating ...
and so on. All these costs are included in calculating the cost of production.
To fix your final selling price, you add an extra amount—which is your profit.
This method of pricing goods is called the „cost plus‟ method and it is uses by
many manufacturing businesses.
When deciding your final price, however, you have to be careful. If your
prices are too high, nobody will want to buy your furniture. They will go to a
lower priced competitor instead. If your prices are too low, you will not cover
Introduction to Business Channels of Distribution
92
BAB X
DISTRIBUTION CHANNELS
Sub Learning Outcome: Defines the simple business
concept: distribution
Learning Indicators: When this section completed the student is able to understand the
channels of distribution, direct distribution, the retailer, the wholesaler
Introduction to Business Channels of Distribution
93
Reading Activity
Setiap orang membaca teks berikut dengan seksama. Anda diberikan
waktu selama 35 menit untuk memahami isi teks dan membuat catatan
penting terkait isi teks. Anda boleh membuka kamus—cetak atau on-
line, dan mengakses internet. Anda tidak diperkenankan untuk
berdiskusi atau berbicara dengan orang lain selama proses membaca
ini.
9.1 Reading Material 4—Distribution [Click here or https://study.com/academy/lesson/distribution-channels-in-
marketing-definition-types-examples.html for more on Business Distribution]
9.1.1 Product Distribution
Distribution is the method by which goods and services are moved from the
suppliers to the customers. This is a very important part of business activity
and we will now describe the major channels of distribution for you. The
channels of distribution, however, do vary greatly from one country to
another. So when you have studied the next few pages, please observe very
carefully the channels of distribution in your own locality and note them
down.
9.1.2 Channels of Distribution
In looking at different methods of distribution, we must also look briefly at
different categories that goods can be divided into. These are usually
specialty goods, technical goods and staple goods.
Staple goods are goods for which there is an existing and steady demand with
regular repeat sales. For example, food, clothing, furniture, refrigerators,
T.V.‟s and similar articles are all considered to be staple goods.
Technical goods, as the name implies, are those gods that have a large
technical elements in their make-up and use. Such items are usually used by
industry in the manufacture of other goods. They are not generally bought by
the public. They include, for example, machine tools, most engineering
products, electronic products and the like.
Introduction to Business Business Organisations
98
BAB XI
TYPES OF BUSINESS ORGANISATION
Sub Learning Outcome: Defines the simple business
concept: types of organisations
Learning Indicators: When this section completed the
student is able to: identify and
understand main types of business
organization such as sole trader,
partnership, joint stock company, limited
liability, co-operatives, public
cooperations.
Introduction to Business Business Organisations
99
Reading Activity
Setiap orang membaca teks berikut dengan seksama. Anda diberikan
waktu selama 35 menit untuk memahami isi teks dan membuat catatan
penting terkait isi teks. Anda boleh membuka kamus—cetak atau on-
line, dan mengakses internet. Anda tidak diperkenankan untuk
berdiskusi atau berbicara dengan orang lain selama proses membaca
ini.
10.1 Reading Material 5—Types of Business Organisation [Click here or http://www.accountingverse.com/accounting-basics/types-of-
businesses.html for more on Business Organs]
10.1.1 Sole Trader
The simplest, the oldest and the most common forms of business are the “sole
trader” or “sole proprietor”. This type of business is very common in the
retail trade and also in the provision of personal services, such as
hairdressing, tailoring, etc. In a one-man business like this the owner has to
do anything. He has to raise the capital to start the business—either from his
savings or by borrowing it. He decides what sort of business it will be, where
it will be located and so on. In fact he has to make all the decisions himself.
He also takes all the profit and all the risk.
The strength of a one-man business lies in the ability of it proprietor. If he is
conscientious, hardworking, provides what his customers want and offers
value of money, he will almost certainly succeed. He has, after all, every
reason to run the business well—because he takes all the profits. If he wants
to change the way the business is run, he changes it. There are no arguments
about it, because there is nobody to argue with; so this type of business is very
flexible. It can change quickly to meet the different conditions. If its customers
suddenly start to ask for something different, the one-man business can
usually supply it quickly.
The danger of being a sole proprietor is that you are personally liable for all
the debts of the business. If the business fails, your personal possessions can
be sold to pay off these debts.
Introduction to Business Intermediate English Grammar Part 2
106
BAB XII
INTERMEDIATE ENGLISH GRAMMAR I
Sub Learning Outcome: Analyses passive and active construction, infinitive and
irregular verbs
Learning Indicators: When this section completed the student is able to:
1. compare passive and active voices;
2. identify infinitive, participles, and
irregular verbs.
Introduction to Business Intermediate English Grammar Part 2
107
11.1 Active and Passive
Pada bagian ini anda belajar tentang verbs (kata kerja) yang dapat
mempengaruhi gaya penulisan anda. Saat seseorang menulis ia harus
menentukan bentuk kalimat yang akan ditulisanya apakah aktif atau
pasif. Perhatikan kalimat berikut:
1. The man kicked the ball. [active]
Dalam kelimat ini, verb „kicked‟ berbentuk aktif. Bila kita menulis
kalimat seperti berikut:
2. The ball was kicked by the man. [passive]
maka verb „was kikced‟ berbentuk pasif.
Bilamana bentuk aktif diubah menjadi pasif, makna kedua kalimat itu
tidak berubah. Pembentukan kalimat pasif dapat dilakukan dengan cara
merubah subject pada kalimat aktif mejadi object pada kalimat pasif
dan sebaliknya. Lihat contoh 2 di atas. Pasa kalimat pasif di atas the ball
sebagai subject, dan the man sebagai obejct.
Mengapa kalimat pasif perlu? Ketika suatu pagi anda keluar rumah dan
melihat sepeda anda sudah hilang. Seseorang sudah mencurinya. Kemudain
anda lapor ke polisi sebagai berikut:
My bicycle has been stolen.
Kalimat ini menunjukan bahwa bentuk pasif memberi tekanan pada tindakan
(action), bukan pada siapa yang mencuri. Subject nya sendiri sudah melekat
Introduction to Business Intermediate English Grammar Part 2
123
BAB XIII
INTERMEDIATE ENGLISH GRAMMAR I
Sub Learning Outcome: Analyses conjunctions, clauses and
complex sentence
Learning Indicators: When this section completed the student is able to:
1. identify conjunctions, clauses, and
the complex sentence; 2. analyse clauses and complex
sentence
Introduction to Business Intermediate English Grammar Part 2
124
12.1 Conjunctions
Conjunctions adalah kata penghubung. Jenis kata ini dapat
mempermudah menambah informasi lain pada sebuah kalimat. Ketika
kita menambah informasi ekstra dengan menggunakan conjunction, ini
bermakna bahwa kita mengubah kalimat sederhana (simple sentence)
menjadi kalimat kompleks (complex sentence). Contoh conjunction
adalah seperti: and, but, when, where, because, although, if, before,
that, dll.
Berikut beberapa contoh dalam kalimat:
She typed the letter and the boss signed it.
She completed the job before we were paid.
He was repimanded because he was late for work.
Kadangkala conjunction digunakan berpasangan, dan dalam hal ini,
tiap kata pada pasangan itu harus ditempatkan di belakang kata yang
hendak dipengaruhi oleh conjunction itu. Misalnya:
It must be both cheap and ueful.
It is either finished or almost finished.
That is neither my business nor yours.
Dengan menggunakan conjunction kita dapat membuat kalimat yang
lebih panjang. Namun demikian, dalam busines kalimat yang panjang-
panjang itu dianggap gaya bahasa yang kurang baik, khususnya
bilamana kalimat-kalimat itu mengandung kebanyakan ‗and‘ (dan) dan
TrigonometriBusiness English
Jilid 1
Dr. Drs. Burhanuddin Yasin, M.Ed.
Business EnglishDr. Drs. Burhanuddin Yasin, M.Ed.
BusinessBusiness
Business EnglishDr. Drs. Burhanuddin Yasin, M.Ed.
BusinessBusiness
Dicetak oleh :
Percetakan & PenerbitSYIAH KUALA UNIVERSITY PRESS
Darussalam, Banda Aceh