JOURNALISMPresented by:

Jansen Cosidon Daguio

What do you know about

JOURNALISM?

What is Journalism?It is the process of collecting,

writing, editing, and presenting of news or news articles in newspapers and magazines and in radio and television broadcasts.

Let me count the points…

Why bother for Journalism?

Serves as an avenue to be a watchdog of the government.

Informs public through advertising on price, quality of goods, products, and services.

Informs public on newest trends or what is likely to happen tomorrow.

Keeps record of history-notable events in the society.

Entertains people

Promotes social relationship and responsible involvement in social issues.

Parts of

a Newsletter

Nameplate-banner in front of a newsletter.

Usually contains the name of the newsletter, logo, subtitle, motto, and publication information including volume. Issue or date.

Body Bulk of the text which excludes

headlines and decorative text elements.

Table of Contents Usually appears in front pages, the table

of contents briefly list articles and special sections with page numbers.

Masthead Usually on the second page that lists the

name of the publisher-staff names, contributors, subscription information, address, logo etc.

Headline After the nameplate, it identifies each

article in a newsletter. Most prominent text element

Kicker Often seen in newsletter design

Is a short phrase set above the headline.

Can serve as an introduction or section heading to identify a regular column.

Deck One or more lines of text found between

the headline and the body of the article.

Sometimes called subheading which, generally, appear within the body of the article.

Subhead Appearing within the body of articles

that divides the article into smaller sections.

Heads/Titles Create a hierarchy that leads the reader

into newsletter content

Running head Also called header, it is a repeating text-

often the title of the publication- that appears, usually at the top, of each page or every other page in a newsletter layout.

Sometimes page number is incorporated with it.

Page numbers Can appear at the top, bottom, or sides

of pages.

Usually page one is not numbered in a newsletter.

Bylines Short phrase or paragraph that indicates

the name of the author of an article.

Continuation line/Jumpline Indicates where an article is continued

on or from

Continued on page 45

Continued from page 16

Continuation heads Identify the continued portion of the

articles.

Along with jumplines, provide continuity and cue for the reader as where to pick up reading.

End signs A dingbat or printer’s ornament to mark

the end of an article.

Pull-quotes Used to attract attention, especially in

long articles

Small selection of the text in a larger typeface.

Photos/Illustrations-Photographs, drawings, charts, or clip art

MUG SHOTS- most typical photograph- more or less straight to the camera head and shoulder picture. It is also called “Headshot”.

Caption Phrase, sentence, or paragraph

describing a photograph.

May be directly above, below, or to the side of a picture

Photo Credit Line Identifies who took the picture

May appear with the photo or be placed elsewhere on the page, such as the end of the article.

Mailing Panel Newsletters created as self-mailers (no

envelope) need a mailing panel.

It contains the return address, mailing address of the recipient, and postage.

Appears on one-half or one-third of the back page, so that it faces out when folded

Literature Cited Donald L. Ferguson and Patten, Jim.

JOURNALISM TODAY!. National Textbook Company.1988.page 18-55.

Community Collegian. NCC’s official publication

Williamite.DWCL’s official publication

THE END