how to grow your business using social media

How to Grow Your Business Using Social Media Crump HUB Webinar Series with April RudinEpisode 1 of 3

Agenda Meet April Why you need to get “social” Introduction to social media marketing

Advantages to using social media Platform overview

Getting started with social media LinkedIn Facebook

Overview of upcoming Episode 2

Meet AprilApril Rudin is the founder of The Rudin Group, a wealth management marketing firm that helps financial services firms attract high-net-worth clients.

April is a recognized expert in UHNW/HNW financial services marketing and:

Frequent public speaker for groups such as the Family Office Exchange (FOX), Tiger 21 and industry conferences

Frequent contributor to Huffington Post, Family Wealth Report and many other publications on wealth, next gen and technology

Chair of HNW Advisory Board for the Hedge Fund Association (HFA)

Member of Advisory Board for Private Asset Management (PAM)

Why you need to get social

It’s where your clients are…

65%

78%

17 Number of times per day the average person checks social media

of Americans earning $75K+ use social media

of American adults use social media

Helps drive referrals…

31%

#1

71% of consumers are likely to make a purchase based on social media referrals

Facebook is the #1 driver of referral traffic

of all referral traffic comes from social media

Makes you more searchable…

76%

15%

81%of B2B purchase cycles start with web search

Organic search leads have a 15% close rate, compared to 1.7% for outbound marketing

of marketers use social media to boost search engine optimization (SEO)

Introduction to social media marketing

How you can use social media to connect with your target audience… Generate awareness of your products or services Draw in visitors to your website and other online portals by

using your social media resources to promote new content Provide customer service and advice directly to your

audience and get useful feedback from your followers to help track your success

Facilitate sharing of your online content through the use of social media sharing buttons, effectively letting your audience advertise for you

Platform Overview - Facebook

Provides both paid and free marketing opportunities for businesses.

Facebook Ads provides a pay-per-click (PPC) advertising system which businesses can use to provide targeted ads to relevant audiences.

Your target audience can share your content on their own Facebook accounts and increase awareness by 'Liking' certain posts.

FACEBOOK BUSINESS

PAGES offer a platform for

businesses to provide regular updates and

engage audiences directly

+1.3 BILLIO

N USERS

}Largest social media platform in the world

Platform Overview - LinkedIn

LinkedIn is the number one social media resource for professional connections, such as those in B2B marketing.

Search for employees and valuable business leads by browsing through professional profiles on LinkedIn.

277 MILLION USERS }Professional market consisting of both

individuals and businesses

LINKEDIN COMPANY

PAGES provide you with a

platform to showcase your business and connect with potential customers and

leads.

Platform Overview - Twitter

Twitter users can post short 'Tweets' with a 140-character limit, making the platform compatible with SMS as well.

Twitter Promoted Tweets provides businesses with a paid advertising platform helping them to reach out to a wider audience.

CREATE A TWITTER PAGE

FOR YOUR BUSINESS

to attract followers and reach out to your target

audience

200 MILLION

ACCOUNTS} Particularly popular for businesses,

entrepreneurs and celebrities to provide short, regular updates

Platform Overview – Google+

Integrates with Google's other important services for both businesses and individuals.

Google+ offers a professionally orientated platform for businesses, allowing them to carry out direct relationships with things like live video conferencing.

540 MILLION

ACCOUNTS} Second largest social media

platform in the world

GOOGLE PLACES Your Google+ profile is directly connected with your listing on Google places, a tool for local

businesses to show up on maps and local searches

Platform Overview - Pinterest

Both individuals and businesses can use Pinterest for sharing visual bookmarks known as 'Pins.'

Pinterest is most suitable for businesses which rely heavily on visual media, such as those in the fashion, photography, design and jewelry industries.

You can link your Pinterest business profile with other social media platforms, including Facebook and Twitter.

+70 MILLION USERS} Offers a unique, visual approach

towards social media

PINTEREST BUSINESS ACCOUNTS

provide useful additional features such as the

ability to promote Pins and analyze results.

Platform Overview - Instagram

You can post creative snapshots and other illustrations showcasing your company's products, host photo contests and integrate promotional codes.

You can only link to your business's website through your Instagram bio page, though you can refer to it in post comments to help generate traffic.

GOOD FIT FOR SOME

BUSINESSESbeing visually oriented, Instagram is ideal for

businesses in the fashion, food, travel, design and technology industries

+150 MILLION USERS} Primarily image- and video- based

platform

Getting started with social media

Start with the platforms that will connect you with the best audience for your industry:

First and Foremost

Always be aware of your company’s policies related to social media. If you are an investment advisor, you should be aware of FINRA and SEC

compliance requirements before establishing a social media presence.

Key components of an effective LinkedIn profile Concise professional headline

Quantified accomplishments

Professional headshot

Current contact information

Relevant experience

Now, you’re ready to set up your LinkedIn business page…

Plus: Content and posting strategy Means by which to measure

effectiveness Plan for obtaining followers

Overview of your business

Company contact information

Eye-catching banner graphic and profile image

Key components of an effective Facebook profile…

Plus:• Optimized privacy settings

Short bio for Intro section

Semi-professional profile photo and cover image

Relevant work experience and education

Now, you’re ready to setup your Facebook business page…

Plus: Content and posting strategy Means by which to measure

effectiveness Plan for obtaining page “likes”

Short and detailed description of your business

Company contact information

Eye-catching cover graphic and profile

image

Overview of upcoming Episode 2

Next time we will discuss…Building and improving your presence on LinkedIn and Facebook Creating a professional LinkedIn profile that safely and effectively

highlights your experience and expertise How Registered Representatives can still have an “active” presence on

LinkedIn with a static profile How Facebook is more personal than LinkedIn and why it’s important to

be on Facebook How to safely and effectively use Facebook as an online presence for

growing your business

how to grow your business using social media

Marketing