snowden flood on using social media to grow your business
DESCRIPTION
Successful product designer Snowden Flood's presentation on using social media to grow your business, taken from the Hidden Art Forum 2011: Making SalesTRANSCRIPT
SELLING ONLINE USING SOCIAL MEDIA
SNOWDEN FLOOD
MAKE A PLAN!
Building buzz?
WHAT DO YOU WANT TO ACHIEVE?
WHAT DO YOU WANT TO ACHIEVE?
Create brand awareness?
WHAT DO YOU WANT TO ACHIEVE?
Presenting a human face of your business?
WHAT DO YOU WANT TO ACHIEVE?
Listening to feedback?
WHAT DO YOU WANT TO ACHIEVE?
Drive traffic to your site & make sales?
WHAT DO YOU WANT TO ACHIEVE?
More blog subscribers?
WHAT DO YOU WANT TO ACHIEVE?
New knowledge about your customers & how they view your
brand?
MEASURE WHAT YOU ARE DOING!
HOW TO MEASURE?
Blog comments about you
HOW TO MEASURE?
Conversions (more of the visitors that are on your
site are now buying things)
HOW TO MEASURE?
Links (people are writing about you and including links to your site when
they do)
HOW TO MEASURE?
Twitter talk about you, you have fans
HOW TO MEASURE?
An improved brand recognition
SOCIAL MEDIA AS A TOOL
WHO ARE YOU?
LINKING TO OTHER SITES
WAYS TO MAKE CONNECTIONS
TWITTER: follow people who are saying interesting things and
innovating in some way and join the conversations, that’s why they are
there anyway
WAYS TO MAKE CONNECTIONS
Talking about things that are relevant to you, your
company and your customers
WAYS TO MAKE CONNECTIONS
Blog – writing about the things that are inspiring you, the things that
mean something to you, things that you see that inform your work
Website = shopfront
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THIS IS ME
A REWARD LOOP
WHERE AM I GOING?
SOCIAL MEDIA MARKETINGIS A LOT OF WORK!
SUMMARY
A POTENTIAL HUGE DISTRACTION
SUMMARY
SO YOU NEED A PLAN
SUMMARY