how to grow your business using social media
DESCRIPTION
These slides contain an introductory overview, tips and examples on using social media to grow your business.TRANSCRIPT
1
Tomo360 Tomo = connec)ons (in Japanese)
How To Grow Your Business With Social Media
@TOMO3603
Susu Wong Founder
2
Branding/Graphics
Website
Social Media
Email MarkeBng
Tomo360 elevates your marke?ng to the next level
Marke?ng Strategies
3
Agenda
• Social Media StaBsBcs
• Why Go Social • Social Media Strategy • Social Media MarkeBng Tools – TwiEer – Facebook – LinkedIn – Social Media Management Tools
Follow me on TwiDer@tomo3603
4
Social Media is about People and Conversa?on, and Connec?ng with
Customers and Prospects
5
Why you can’t ignore Social Marke?ng
Source: www.radiatemedia.com
6
Social Marke?ng in 2013
7
Why go Social?
• Casual and conversaBonal • Cost efficient opBon • MulBple ways for generaBng leads • Diverse audience • Great feedback system • Increase search engine ranking
8
Before you start, you need a game plan
MarkeBng Goals/
ObjecBves
Targeted Audiences
Social Media TacBcs
Metrics
• Thought leader? • Listener? • Communicator?
• Demographics • Age • Race
• Facebook • TwiEer • LinkedIn • Pinterest • Instagram • Google+
• AcBvity metric • Impact Reach • ChaEer about you
9
TWITTER Social Media Tools #1
10
TwiDer
11
Tip #1: Visual Content
12
Tip #2: Visual Content
13
TwiDer’s Old Design
14
TwiDer’s New Design
hEps://twiEer.com/channingtatum
15
TwiDer Tip#2: Follow Influencers
• Domain Authority – tons of followers
• Social Authority – ranked high on Google searches • Passionate followers
Blogging sites: – hEp://alltop.com/
– hEp://technoraB.com/
16
TwiDer #3: Best Prac?ces
• Use a maximum of 1 to 2 hashtags – @username
• Engage new followers by thanking them directly (DM) • Follow Fridays (#FF) • Tweet during weekends/rush hours • Shrink your urls: – hEp://bit.ly/ or hEp://Bnyurl.com/
• Ask followers to retweet (RT) – Tweets with links are 86% more likely to be retweeted
hEp://blog.bufferapp.com/10-‐new-‐twiEer-‐-‐staBsBcs-‐to-‐help-‐you-‐reach-‐your-‐followersstats-‐twiEer
17
TwiDer’s tools
• SocialOomph: set up auto-‐follows so whenever someone follows you, you can follow them: www.SocialOomph.com
• TrendisBc: Track the popularity of topics and keywords on TwiEer with easy to read graph: www.trendisBc.com
• TwiEer’s picture: hEp://twitpic.com/
• TwiEer’s Directory: hEp://tweepz.com/
• TwiEer’s terminology:hEp://www.ibBmes.com/what-‐do-‐ff-‐tbt-‐gff-‐foh-‐rlrt-‐other-‐twiEer-‐instagram-‐hashtags-‐terms-‐mean-‐1021098
18
FACEBOOK MARKETING Social Media Tools #2
19
20
Tip #1: Your Facebook Cover Page is your Storefront
21
Examples
22
Pin Post and Loca?ons
23
Examples
24
25
Tip #2: What to post?
• Engage your fans – posts, pictures, video, links, quotes etc…
• Share exclusive promoBons/discounts • Create a two-‐way conversaBon • Provide Bmely news • Facebook disconnect plugin
26
• Include your social media links on your email signature & website
• Ask your “likers” to suggest to their friends • Run promoBons to encourage likes • Like other pages
27
Facebook Tip#3:
hEp://socialmedialondon.co.uk/best-‐facebook-‐pracBces-‐2014/
28
Resources
• hEp://www.hongkiat.com/blog/facebook-‐Bps-‐and-‐tricks-‐part2/
• hEps://www.facebook.com/adverBsing/how-‐it-‐works
• hEp://socialmedialondon.co.uk/best-‐facebook-‐pracBces-‐2014/
• hEps://www.facebook.com/business/a/online-‐sales/page-‐post-‐Bps
29
LINKEDIN Social Media Tools #3
30
31
What’s all the buzz about LinkedIn?
• Largest and oldest professional network
• Over 277 million registered users (2014)
• 3 million LinkedIn business pages
• 2.1 million LinkedIn Groups • B2B plamorm
32
Tip#1: LinkedIn profile
• Upload a professional picture
• Create a compelling headline
• Use descripBve keywords for your experiences/ specialBes
• Add your website and social media links
• Add connecBons
33
Tip#2: Get Connected
• LinkedIn with people you met face-‐to-‐face
• Scan business cards with CardMunch app • Connect with care • Give recommendaBons first
• Join Interest LinkedIn Groups
34
Tip#3: Best Prac?ces
• Post status, events and interesBng updates • Update your profile regularly • Join and parBcipate in groups – Create your own group
• Create your company page • Show examples of your work or projects
35
Resources
• hEp://www.wikihow.com/Create-‐an-‐Account-‐on-‐LinkedIn
• hEp://www.ezanga.com/news/2011/10/20/3-‐ways-‐to-‐interact-‐on-‐linkedin/
• hEp://blog.hubspot.com/blog/tabid/6307/bid/23454/The-‐UlBmate-‐Cheat-‐Sheet-‐for-‐Mastering-‐LinkedIn.aspx
36
SOCIAL MEDIA MANAGEMENT TOOLS Social Media Tools #4
37 Social Media Tools
38
Images for social media/blogs
Royalty free images
• Flicker CreaBve Commons
• Photo Bin • Free Range Stock • Photo Bin
Stocked images
• BigStock • iStock • Fotolia • ShuEerstock
39
Tomo360 Crea?ve Connec?ons to your Customers
Susu Wong www.tomo360.com
Facebook me: www.facebook.com/tomo360 Follow me on TwiEer: www.twiEer.com/tomo3603
978.253.4922
Contact me if you have any quesBons