7 steps to grow your business using social media › mentoring.redesign › s3fs-public › 7...

7 Steps to Grow Your Business

Using Social Media

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Using Social Media

7 Step Plan

1. Have Goals & Objectives - Plan

2. Have a Strategy | B2B vs B2C

3. Use Tactics – Be Consistent

4. Create great quality Content

5. Use Video

6. Use Distribution (Tools & Apps)

7. Monitor & Adjust (Be Flexible)

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1. Declining organic reach.

2. Keeping pace with algorithmic shifts and

social network innovation.

3. Proving the ROI of existing strategies.

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Social Media to Build Public Image

& Grow Your Business

1 Internet Minute

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Xiaoice


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3.5+ Billion

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KEYWORDS


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TIPS

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Be Tactical Define your Topics

Choose your B2B or B2C social platforms

Break them down into weekly articles

Content is the fuel in Social Media

Share Videos

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BRANDING

EXAMPLES

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Make-A-Wish Foundation


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TOMS


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TIPS

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1. Generate consistent quality content.

2. Use multiple social media platforms.

3. Tell stories.

4. Post a call to action.

5. Be authentic - be yourself.

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•Short video of 3-90 seconds

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B2C & B2B

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B2B

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TIPS Know what Social Platforms to be on

Optimize your profile

Communicate your brand personality

Think Visually

Be consistent daily

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BIG NEWS FEED

CHANGES ARE HERE

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LOCAL NEWS

TODAY IN

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1%

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ZERO


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Pay

to Play

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INSIGHTS


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NOW


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SHADOW

BANNING

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New Twitter Video

Streaming


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https://twitter.com/search-advanced

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Select a Campaign Hashtag

Make it Unique

#scorememphis

#chamber

#memphis

#business

#smallbusiness

#localbusiness

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TIPS

Use keywords

Give credit @.....

Post 5+ times a day

Use # hashtags 1-2 per post

Create List’s to follow people

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TIPS Fill out your Google+ Account

Fill out your Google+ Local Info

Post #hashtags when you post

Use links in your about section back to

website

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TIPS

Have call to action

Use keyword rich titles

Length 1-3 minutes

You can edit right in YouTube/Music

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Instagram Location Stories • Tag you in their story

• Add a location sticker to their story

• Encourage customers to check in at your

place of business

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TIPS

Have great photos

Create boards with keywords in your title

Use the description to spread your ideas

Create vertical images to maximize your real

estate

Embed your URL into those photos

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TIPS

Have a good profile photo

Use keywords

Fill out skills

Use LinkedIn Publisher

Complete info about company

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Get a G.R.A.S.P.

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Goals- What are you trying to do?

Reach- Who do you want to target?

ABC’s/Aesthetics - What is the look and feel of

overall experience?

Socialality- What are you going to talk about?

Promotion- How will people find you?

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Q & A

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7 steps to grow your business using social media › mentoring.redesign › s3fs-public › 7...

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