Grow your business using social media

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Post on 19-May-2015




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Slide deck used in 'Grow your business with social media' workshop held in Cheltenham, England on 10/06/2010.


<ul><li> 1. Grow your businesswith social media #cheltsocmedwork<br />Jonathan Pollinger<br />@jonnop on Twitter<br /></li></ul> <p> 2. Todays workshop<br />Why social media?<br />Benefits<br />Facebook<br />Twitter<br />Break10.15<br />Tweet Deck<br />Maximising benefits<br />Measurement<br />How it all connects<br />Strategy<br />Workshop<br />Lunch 12.00<br /> 3. 4. 5. Why social media?<br />?<br />?<br />?<br />?<br />?<br />?<br />Its where youll find <br />your customers.<br />?<br />?<br />?<br /> 6. Who do you ask for recommendations?<br />?<br />?<br />?<br />?<br />?<br />?<br />If you want to find out which is the best Indian restaurant in Cheltenham who do you ask?<br />?<br />?<br />?<br /> 7. Who do customers trust?<br />Only 14% of people trust advertisements.<br />78% of people trust recommendations from other consumers.<br />Nielsen: October 2007<br /> 8. Benefits of social media<br />Promote your products and services<br />Improve your brand image<br />Increase your reach<br />Help improve SEO (Search engine optimisation)<br />Drive engaged visitors to your website<br />Generate leads<br />Create community around your brand<br />Provide quality customer service<br />Increase sales (direct and indirect)<br /><br /><br /><br /><br /> 9. Facebook how can you use it?<br />Communicate with your customers and fans by creating and maintaining an official Facebook Page.<br />A platform for engaging with customers.<br /> 10. Setting up Facebook<br /></p> <ul><li>Create a Facebook fan page 10,000 small biz per day </li></ul> <p> 11. Go to 12. Create a vanity URL at 13. Complete basic info and detailed info inc.all websites 14. Use logo or brand for profile pic (as deep as you like) 15. Customise tabs if required eg Subscribe to newsletter 16. Examples Tripadvisor, The Brown Jug, Intranet Future</p>