Grow Your Business Using Social Media Marketing

Presented by Robyn Cavallaro Social Marketing Super Hero

SCORE Mentor

WHAT IS SOCIAL MARKETING ANYWAY?

Marketing your brand, product or service via “social” networks

I THINK I LOOK LIKE THIS EVERY DAY

maybe without the pearls

graphic courtesy of eatyourcareer.com

I really I look like this.. well sometimes anyway

image courtesy of huffingtonpost.com

MEET ME ROBYN CAVALLARO

• Social Marketing Super Hero

• Also Restaurant Owner, Entrepreneur Awesome Mom (at least I think so) and Triumph rider

• Entrepreneur since age 16

• SCORE Mentor

• I help business owners develop and execute a social marketing strategy

• TIP: Fill your Social Media Pantry with useful tips and information

TAKE AWAYS FROM SEMINAR

• Social Media the Basics

• Making Sense of Each Platform

• Reveal additional forms of Social Media. Being Social isn’t just about Facebook

• Tips on HOW to use them to your advantage

SOCIAL MARKETING THE BASICS

• Social Marketing is a way to connect on a different level with your current and prospective customers

• You must have an understanding what good content is how it relates you customer

• It is a two-way conversation that starts with delivering value

• Use Keywords so people can actually find your content

• Utilize “social” to engage your following and so you build a loyal tribe (fans)

• Make sure your content is compatible for mobile devices

• Think outside of the box. Social Marketing is not only Facebook

SOCIAL MARKETING PLATFORMS

• facebook- 890 million people log onto facebook daily (source facebook 1/28/15)

• twitter- 288 million active users 500 million tweets daily, 80% are active on mobile device (source twitter.com 2015)

• pinterest- 70 million active users (source mashable.com)

• linked-in- 347 million registered members (source linkedin.com)

• you-tube- 1 billion users. 300 hours of video are uploaded every minute (source youtube.com)

• instagram- 300 million active users (instagram.com)

• google +- 540 million usersThe power of social media’s reach

graphic courtesy of www.sixty100.com

FACEBOOK

• average Facebook user spends 55 minutes per day on the platform. (*facebook own published stats)

• they have a minimum of 130 friends

• people use FB to see what their friends are up to and share that knowledge

• WOM- word of mouth

• target demographic and special interest advertising

Hot TipCall-to-action

FACEBOOK TERMS YOU SHOULD KNOW

• What is a Facebook Profile and Facebook Page

• What are Friends and Who are Fans

• Newsfeed and Timeline

• Organic Reach- reaching your follower through posts

• Type of Ads- Targeted or Boost

• Facebook Insights

FACEBOOK HINTS

• Complete all your “about” information use keywords for SEO

• Use timeline as a banner ad

• Call to action button- email newsletter sign-up, buy something….

• Design ads using multiple photos

• Link your FB page to all your posts and personal profile

• Never BUY fans

• VIDEO- inexpensive method to advertise also greater organic reach

TWITTER

• Twitter is texting on steroids

• allows you to tell your business story your profile

• you can follow customers, organizations, competitors, and find out who they are following

• offers you the platform to become an expert

Tell your story here. Use # so followers can find you by

topic. Twitter Page

Twitter Newsfeeduse Trends section for

content ideas

recommendations who follow

TWITTER TIPS

• Send thank you if when you get a new follower or a re-tweet

• Understand how to use #hashtags

• Publish your own content but its ok to retweet another post. Read the post first until you trust the source

• If attaching an article be sure to use a url shortener like . I use Hootsuite so mine are ow.ly or hit.ly)

• If you begin your tweet with @ sign at the very beginning only the intended party will see the tweet

• If you advertise on Twitter you can tweet only to your targeted audience not all followers. Select Promoted Only when constructing the ad.

• You can pin tweets to the top of your profile

PINTEREST

• Photo sharing site where you organize “boards of interest” and post or “pin”

to them

• Position yourself and your brand with out doing all the work

• Pinterest is the fastest growing platform. Learn how to effectively use it for

free now

• Pins have a longer shelf life than Facebook posts or tweets

• Awesome analytics

• Introducing “Buy It” buttons in the near future

With Pinterest it’s more important that your pins are “repinned” and not the amount of followers

Business Page

Pinterest Feed represents content that I have expressed an interest

PERFECT PINNING

• Name boards that are clear and to the point

• Pretty colorful images get a lot of attention

• Pinterest images are tall and narrow. Be certain of your sizing

• Create boards that interest you as well as are relevant to your business

• How-to’s pins are very popular

• Chance to offer creativity, show your style and become an influencer in your field but show your personality

OTHER INFLUENCERS

• Linked In- seeking employment, or to hire and finding clients through your connections

• Insta-gram- allow followers to experience your moments

• Google+ Business- a must for your search engine well being.

• SnapChat- - user undivided attention for up to 10 seconds

Two most important assets you have in your pantry Website/Blog and Email list

Additional social marketing opportunities ebook, podcasting, video

First Priority

BASIC MARKETING EXPLAINED BY A PROFESSOR TO HIS MBA CLASS

• You see a gorgeous girl at a party, you go to her and say” I am rich marry me- That’s Direct Marketing

• You are at that same party & your friend goes up to a girl , points at you telling her. He is very rich,

marry him -That’s Advertising

• Girl walks up to you and says “Your are rich, Can you marry me?” That’s brand recognition

• You approach the girl and say “I’m very rich, Marry Me” She slaps you. That’s customer

feedback

• You say I’m rich, marry me, then she introduces you to her husband. That’s Demand & Supply Gap

• Before you say I’m rich, marry me, you wife arrives. That’s Restriction from entering a New Market

• Thank you for joining us today

• Be sure to like me, follow-me, find-me, pin me...

robyn@rcavallaro.com 484-841-5868