Using Social Media to

Your Small Business

GROW

• Grows business revenue• Increases brand

presence• Entices return customers• Builds loyalty• Increases search engine

optimization

Social media{

74% of small business owners feel online social networking outweighs in-person networking. - Manta

Marketing experts say it's essential

for even the smallest of

companies to dive in.

How do you start?

“I want to increase online traffic by 10% by offering promotion

codes via Facebook.”

“I want to get solid relationships with 20 former

clients next month via LinkedIn.”

goalsSet

Examples of good social media goals: –Increase in website traffic–New leads–Market awareness

Choose one platform to focus on initially to develop a deep engagement level.

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lStar

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Conduct market research. The platform your customers use the most is the platform you want to start with.

• Ask open ended questions• Ask for feedback on a new

product• Ask opinions on industry news• Get people talking about things

that matter to them

conversations

Start

For example, if you’re a dog groomer, ask your followers to share funny pictures of their dogs.

• Contribute valuable documents, videos, and pictures

• Become the industry authority on your subject

value

Add

Say you want to sell a weight loss program. You could add value through:• How to articles• Interviews• Webinars• Video tutorials• Industry reports

sellDon’t

If people think they’re being sold to, they will block or unfollow you.

• Don’t act like a corporation. Be human!• Be friendly. Be casual. Have opinions.

Be regular

• Post regularly • But remember,

quality over quantity

Allocate time for social media (about 15 minutes per day is enough).

Give reasons

Give customers a reason to interact with you…and reward them for it.

Use social media for: • Contests• Prizes• Giveaways• Coupons

Use employees• 50% of customers expect

businesses to provide customer support on Facebook but only 23% do!

• In addition to customer service, employees can also contribute/respond to posts on your behalf

• Employees are your most powerful brand evangelists

• Say you had 5 employees, and each had 200 followers. If each employee posted one post about your company, they would have a collective reach of 1,000 people!

• Don’t forget social media security policies

• They help keep your business safe

Be safe

Social media policies act as risk management rules and protect employers against leaked confidential information and liability from inappropriate material.

If you start regularly interacting with customers by adding value on social media, you will see your goals succeed.

Need policy help?

877.364.9168www.securitymetrics.com/securitypolicies