Grow Your School with Social Grow Your School with Social Media!Media!

NC Middle School Conference 2012

Derek L. McCoy

Derek L. Derek L. MMccCoyCoy

PurposePurposeShare the impact social media

can have on your schoolShare some best practices for

practical use

Today’s TalkToday’s Talk

Focus Topics TodayFocus Topics Today

Branding

Communicati

on

Opera

tion

s

BrandingBranding

BrandingBrandingTells the world/visitor what your

school is aboutAllows us to see your values/what is really important

Allows us to see how you bring your vision and mission to life

BrandingBranding

BrandingBranding

BrandingBrandingBest Practice Model – BHS Principal

BrandingBranding

Best Practices• PD with staff on school/class blogs• Spell check• Text only is intimidating

CommunicationCommunicationHow do you get your message to

your stakeholders?What are essentials you/your

school need to communicate to stakeholders?

CommunicationCommunication

Facebook Facts

Facebook Facts

Facebook Facts

CommunicatioCommunicationn

Best Practices• Continuous talks about professional language• Know your district’s social media policy•Use a client to manage multiple accounts: Tweetdeck, HootSuite

OperationsOperations

•Is social networking•Enables us to create circles of friends•Is an opportunity for dynamic collaboration

LivebinderLivebinder

Committee approachProfessional language

• Leave profiles open• Monitor followers regularly• Know your district’s policies• Not about length, convey the point• Make it about communication• Be prepared to drive and remind

Best PracticesBest Practices

ResourcesResources

We can easily forgive a child who is afraid of the dark; the We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light.real tragedy of life is when men are afraid of the light.

– Plato– Plato