Automating Your Digital Reporting

(and Life) with Google Analytics…Or 11 Times You Could Probably Be Saving Time

#intel9

This is where

I work.

#intel9

I work with a

lot of smart

people.

#intel9

Their

backgrounds

look like this.

#intel9

Their facial

hair, too.

#intel9

My background is

more like this.

#intel9

Proof.

#intel9

But I’ve always

loved these.

#intel9

That’s how

we met.

#intel9

And how

we met.

#intel9

And how

we met.

#intel9

GA is still

a lot.

#intel9

And nobody

has time.

#intel9

Well, except

these guys.

#intel9

Reporting Analysis Outreach Research Education Promotion

10%

20%Here’s an

average

week.

#intel9

10%

Reporting Analysis

Sadly: first

things to be

cut.

#intel9

10%

Reporting Analysis

Instead let’s

automate.

#intel9

Research

Outreach

10%

Reporting Analysis Education

And

reallocate.

#intel9

Reporting Analysis Education

Research

Outreach

10%

Sleep

#intel9

?

Automating Your Digital Reporting (and

Life) with Google Analytics…Or 11 Times You Could Probably Be Saving Time

bit.ly/ga-auto-deck

(Assuming reliable

tracking…)

#intel9

Time = biggest

threat to analysis.

#intel9

(Assuming limited interest

or access to API…)

#intel9

Automation =

reporting time

saver.

#intel9

Prepare your

tool belt.

#intel9

1.

Emailed

Reports

#intel9

A.K.A.

waiting in

your inbox.

EASY!

#intel9

reports

Or at least

easier.EASIER!

#intel9

reports

You can

email most

reports.

#intel9

reports

Don’t

forget a

date

range!

#intel9

reports

2.

Dashboards

#intel9

A.K.A.

the Megazord

of reporting.

#intel9

dashboards

Add

reports to

dashboard.

dashboards

#intel9

Add

reports to

dashboard.

#intel9

dashboards

Find inspiration

in others.

#intel9

dashboards

That name

sounds familiar.

#intel9

dashboards

Don’t forget

to press send.

#intel9

dashboards

Or date

ranges.

#intel9

dashboards

Which do

I use?

Weekly MonthlyAll Traffic Dashboard Conversion Dashboard

PPC Dashboard Audience Dashboard

#intel9

dashboards

But you’re

not me.

#intel9

dashboards

Want some of

your own?

dashboards

#intel9

We can add

dashboards

with a link.

#intel9

dashboards

You manage

social media?

#intel9

dashboards

This is a

social

dashboard.

bit.ly/ga-auto-social

dashboards

You manage

content

marketing?

#intel9

dashboards

This is a

content

dashboard.

bit.ly/ga-auto-content

dashboards

You manage

paid search?

#intel9

dashboards

This is a

paid/CPC

dashboard.

bit.ly/ga-auto-cpc

dashboards

You manage

PR?

#intel9

dashboards

This is a

real time

dashboard.

bit.ly/ga-auto-pr

dashboards

Or at least

report on PR?

#intel9

dashboards

This is a

referral

dashboard.

bit.ly/ga-auto-referral

dashboards

You manage

SEO?

#intel9

dashboards

This is an

SEO

dashboard.

bit.ly/ga-auto-seo

dashboards

You manage

recruiting?

#intel9

dashboards

This is an

audience

dashboard.

bit.ly/ga-auto-demo

dashboards

3.

Custom

Alerts

#intel9

A.K.A.

A friendly

reminder.

Remember:

You’re

awesome.

#intel9

alerts

How about 55

reminders?

alerts

bit.ly/ga-auto-55

#intel9

alerts

You manage

admissions?

#intel9

alerts

#intel9

Acquisition Behavior ConversionsAll Traffic – Both –50%D

Bounce – Increase –10%D

Conv. Rate – Both –20%W

Social – Increase –50%D

Pg. Load – Increase –10%M

Revenue – Both –20%W

Organic – Decrease –50%D

Duration – Decrease – 20%D

Total Conv. – Both –20%W

alerts

#intel9

ConversionsConv. Rate – Both –20%W

As in a

conversion

rate alert…

alerts

#intel9

ConversionsConv. Rate – Both –20%W

Monitoring

increases and

decreases…

alerts

#intel9

ConversionsConv. Rate – Both –20%W

Changing more

than 20% per

week.

alerts

#intel9

Acquisition Behavior ConversionsAll Traffic – Both –50%D

Bounce – Increase –10%D

Conv. Rate – Both –20%W

Social – Increase –50%D

Pg. Load – Increase –10%M

Revenue – Both –20%W

Organic – Decrease –50%D

Duration – Decrease – 20%D

Total Conv. – Both –20%W

alerts

You manage

SEO?

#intel9

alerts

#intel9

Acquisition Behavior ConversionsAll Traffic – Both –50%D

Bounce – Increase –10%D

Conv. Rate – Both –20%W

Social – Increase –50%D

Pg. Load – Increase –10%M

Revenue – Both –20%W

Organic – Decrease –50%D

Duration – Decrease – 20%D

Total Conv. – Both –20%W

alerts

You manage

the website?

#intel9

alerts

#intel9

Acquisition Behavior ConversionsAll Traffic – Both –50%D

Bounce – Increase –10%D

Conv. Rate – Both –20%W

Social – Increase –50%D

Pg. Load – Increase –10%M

Revenue – Both –20%W

Organic – Decrease –50%D

Duration – Decrease – 20%D

Total Conv. – Both –20%W

alerts

And while

we’re on a

roll.

#intel9

What about

AdWords?

#intel9

#intel9

adwords

Hi, little

download

button.

#intel9

adwords

A PDF offers

visual reports.

What about

Search Console?

#intel9

#intel9

console

#intel9

console

#intel9

console

The emails

look like

this.

Take the

next step.

analytics

bit.ly/ga-auto-55

Let’s get

to work.

#intel9