#socialmedia101 | #eduwebconf13

#socialmedia101 | #eduwebconf13

Presented by:

Kayla PattersonGoMedia Coordinator, GoAbroad.com

kayla.patterson@goabroad.com@kaylapatt@_GoMedia_

#socialmedia101 | #eduwebconf13

#socialmedia101 | #eduwebconf13

Profile Optimization– Profile & Cover Photo– About Box & App

Thumbnails

#socialmedia101 | #eduwebconf13

Content Types– Photos & Videos– Status text• Open Questions• Quotes

– Articles & Blogs– Events

Formatting Posts

#socialmedia101 | #eduwebconf13

#socialmedia101 | #eduwebconf13

Quantity & Timing of Posts– 2-4 Posts per day– Mealtimes– Time Zones

#socialmedia101 | #eduwebconf13

Management Tools– Hyper Alerts– Facebook Scheduler

#socialmedia101 | #eduwebconf13

#socialmedia101 | #eduwebconf13

Profile Optimization– Profile Photo,

Background, Header Photo

– Description

#socialmedia101 | #eduwebconf13

Search & List Functions– Keyword searches– Public vs. Private

Lists

#socialmedia101 | #eduwebconf13

Types of Tweets– 140 characters– ReTweets– Mentions/Replies– #FollowFriday– Direct Messages

#socialmedia101 | #eduwebconf13

Quantity & Timing of Tweets– Average per day: 22– Optimal Times– Auto-scheduling

#socialmedia101 | #eduwebconf13

Management Tools– HootSuite– JustUnfollow– Tweriod

#socialmedia101 | #eduwebconf13

• Social Media & Inbound Marketing Blogs/Sites– Mashable– HubSpot– Social Media Examiner

• GoMedia eBook• Reference GoAbroad as

an example

#socialmedia101 | #eduwebconf13