So You Want to Be An “Astronaut”- Making a “Major” Choice Easier at

the University of Kentucky

Tyler Gayheart, Director of Communication & Technology

EduWeb - August 2016 - Denver, Co.

Why AET?

• No one way to search and explore graduate programs at UK

• Centralization existed, but very limited• No one site addressed all academic offerings at UK• Curriculum information was not dynamic• Career exploration was disjointed• Not Mobile ready• Consistency of information • Colleges/Programs needed control of content• Research driven

It was a mess….

Campus wide degree program database

•Searchable•Scalable•Customizable•Indexed by google•UK’s most visited web property•No coding experience needed•Easier to edit than a Linkedin or Facebook page•Designed to work across all devices•Custom sharing integrations (social media)•Your new recruiting tool!

What’s the research saying?

•Program title•College name•Statistics or Rankings•About program/description•Contact Information with name, picture, email and phone number

•Multimedia (pictures, videos, bios)•Dynamic Curriculum (major template)•Related Programs•Inquiry form

Content Priority

So, you want to be an astronaut?

Integrations…

•BLS.GOV API - average earnings, job outlook, work environment

•SAP Curriculum Feed: custom drupal module bringing in all course requirements

•Revisions and taxonomy level permissions

Changing the culture•Basically changing the way the university understands

web communications •Completely discontinued the creation of curriculum or

major sheets PDFs (huge!) •Centralized our message about academic majors •Coordinated, collaborative and at times, self-governed •Shaping how we communication and market our program

on digital and traditional platforms

www.uky.edu/academics

Questions?

JosephGayheart@uky.edu

or

www.upandup.agency