Mobile Insights for 2015 AND BEYOND Dan Lewis Judge Consulting Group eduWeb 2014 - Baltimore

Obligatory Bio Slide My name is: Dan Lewis I am from: Philadelphia, Pennsylvania - USA I work for: The Judge Group, Inc. A global professional services organization As the: Head of Mobile Solutions for Judge Consulting For my job I: Help diverse global organizations to better leverage mobile and web technology I used to: Build intranets, websites, and database stuff The Market A LOOK BACK AT THE LAST YEAR Platforms 2013/14 Notable Notes Android De-fragmentation strategy in place Major growth continues Dependency on OEMs BlackBerry Not for sale not a contender either BBM for all (years late) iOS Major refactoring and platform refresh Slowed growth 64-Bit strategy Windows Major write-downs on Surface Microsoft buys Nokia mobile Other Firefox is in the wild Samsung Tizen devices? Platforms Smartphones 2013 MARKET SHARE (%) 2017 MARKET SHARE (%) 2013 Market Share (%) 2017 Market Share (%) Android 75.30% 68.30% iOS 16.90% 17.90% Windows Phone 3.90% 10.20% BlackBerry OS 2.70% 1.70% Others 1.20% 1.90% Global Smartphone Projected Platform Market Share Source: IDC Worldwide Mobile Phone Tracker, September 4, 2013 OEMs - Smartphones 3Q12 UNIT SHIPMENTS (MILLIONS) 3Q12 MARKET SHARE (%) 3Q13 UNIT SHIPMENTS (MILLIONS) 3Q13 MARKET SHARE (%) 3Q12 Unit Shipments (millions) 3Q12 Market Share (%) 3Q13 Unit Shipments (millions) 3Q13 Market Share (%) Samsung 57.8 31.00% 81.2 31.40% Apple 26.9 14.40% 33.8 13.10% Huawei 7.1 3.80% 12.5 4.80% Lenovo 6.9 3.70% 12.3 4.70% LG 7 3.80% 12 4.60% Others 80.5 43.20% 106.6 41.30% Global Smartphone OEM Market Share and Totals Source: IDC Worldwide Mobile Phone Tracker, October 29, 2013 OEMs - Tablets 3Q12 UNIT SHIPMENTS (MILLIONS) 3Q12 MARKET SHARE (%) 3Q13 UNIT SHIPMENTS (MILLIONS) 3Q13 MARKET SHARE (%) 3Q12 Unit Shipments (millions) 3Q12 Market Share (%) 3Q13 Unit Shipments (millions) 3Q13 Market Share (%) Apple 14 40.20% 14.1 29.60% Samsung 4.3 12.40% 9.7 20.40% Asus 2.3 6.60% 3.5 7.40% Lenovo 0.4 1.10% 2.3 4.80% Acer 0.3 0.90% 1.2 2.50% Others 13.5 38.80% 16.8 35.30% Global Tablet OEM Market Share and Totals Source: IDC Worldwide Tablet Tracker, October 30, 2013 Tablets: The New Normal 2012 2013 2014 2015 PC (Desk-Based and Notebook) Tablet (Ultramobile) Source: IDC Worldwide Tablet Tracker, July 2014 2015 - Trends to Watch WHAT WILL BE HOT Mobile Payments Maturing Over- the-Top Providers Financial Institutions Carriers iBeacon vs NFC Source: GigaOM Mobile and Location-Based Advertising Location is the new cookie Collecting data has always been difficult because mobile does not support third-party cookies that travel easily across the ecosystem, allowing for straightforward tracking and data-gathering. That's where location-based mobile technology comes in. It gives marketers new ways to identify and track mobile audiences, and with the aid of algorithms, it can also group them into behavioral and demographic segments for targeting. Money is flowing into location- based mobile marketing A recent survey of 400 brand executives by Balihoo found that 91% planned to increase their investments in location-based marketing campaigns in 2013. Finally, a study by Berg Insight found that location-enabled ad spend reached about 8% of total mobile ad spend for 2012. This proportion is expected to increase to 33% by 2017. Location-based data is driving much of the interest - and success Enabling campaigns with local data produces measurable results. In a study of over 2,500 of its mobile marketing campaigns, Verve found that its location-based ad efforts were about twice as effective as the mobile industry average click-through rate (CTR) of 0.4%. Geo-aware ads, geo-fenced ads, and location data paired with audience demographics or purchase intent are all proving to be extremely successful. Source: Business Insider August 2013 Internet of Things $8.9 Trillion Market 212 Billion Connected Things By 2020: Source: IDC February 2014 IT is Losing Control Bring Your Own Everything Source: 2001 Australian Grand Prix How are we building this stuff? ALL OF THE GEEK SPEAK Mobile Web vs Responsive vs App vs ??? Source: Brad Frost Native vs Hybrid vs Web Native Best performance 3D and Gaming App store presence Expensive especially across platforms Hybrid Native SDK access App store presence Performance can be questionable Cross-platform faster/cheaper than Native Web No Native SDK access Not offline-friendly Low cost of entry Cross-platform cheapest of all Rethinking the Enterprise Lifecycle Frequent Platform Updates Constant Application Patches Short Hardware Lifespan Specific Testing is Mandatory Multi-Device Users Changing Methodologies Waterfall Agile Wet Agile? Take a break! Mobile-friendlyTasks? EXERCISE #1 Figure out a few tasks Each group should come up with 3 mobile & touch friendly tasks Each group will present their tasks at the end Some examples Enabling a customer to document and file an automotive insurance claim Giving a customer the ability to deposit a check to their bank account with their device Providing a way for field sales staff to document their customer interactions Enable employees access to their payroll and PTO information on the go The Mobile Scorecard The Questions Yes? No? Will a person have value and be able to do this on the go? Can the task be performed offline? Can performing the task leverage the devices sensors? Does the task interact with existing content on the device? Can the task be performed with simple user responses? Does the task work well when touch is a user response mechanism? Anyone care to share? Take a break! Empowering Mobile Content Creation THE MOBILE WORKER WILL BE ENABLED Who is a mobile worker? Courtesy: Frank Carter Remote Courtesy: Dakar Rally Remote Courtesy: Dakar Rally Field Courtesy: Boeing Travelling How has this workers mobile toolset evolved? From Email & Calendar To Staff Directories and CRM And Collaboration Soon we will be creating Empower the ability to create Treat clients as more than consumers Collect and curate mobile content Provide friendly access Responsive Websites Platform-agnostic Apps Make Security EASY! Is this being done today? AND BY WHO? CNN iReport Waze PlanGrid What is preventing us from creating the way we do on a PC? AND IS IT REALLY A PROBLEM? Screen Size? Processing Power? Storage? The Keyboard and Mouse! What is the new input pattern? WHAT CAN REPLACE THE KEYBOARD & MOUSE? Touch? Voice? Eye Movement? A Hybrid? Only you will decide Mobile Wireframing EXERCISE #2 Lets make some wireframes! Develop Wireframes for a task from the first exercise Use Paper / Markers / Cards OR A wire-framing tool like Balsamiq Present your wireframe to the group Anyone care to share? The road to Empowerment passes through Enablement A FINAL THOUGHT Thank You! D A N L E W I S J U D G E C O N S U L T I N G G R O U P @ D A N T H E I T M A N D L E W I S @ J U D G E . C O M