LinkedIn Basics For BusinessThe Professional Social Network

Presentation Herb LawrenceASU SBTDC Center Director Special Thanks to Our

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© ASBTDC 2012 All Rights Reserved

220 million Professionals in 200 Countries! 3 million Company Pages Executives from all Fortune 500 Companies

are members of this network. Relationships matter – connect with people

in a new way to prolong professional relationships & to create new ones via your existing contacts!

http://www.youtube.com/watch?v=ZVlUwwgOfKw&feature=player_embedded

What Is LinkedIn?

Social network for businesses and Professionals LinkedIn Stats 2012Of course love to connect with you on LinkedIn

Why Online?

http://www.linkedin.com Have your recent resume ready! Company Names, Dates, Education Summary of Experience gained at each job or school! A professional headshot, or recognizable photo!

Don’t be too casual with this photo, this is a professional social network– not Facebook.

First Things First – Join LinkedIn

Why am I here? What do I want to accomplish with LinkedIn? What is my “VALUE PROPOSITION? How are others using LI in my Industry? How much time to dedicate? How does LinkedIn fit into my Overall

Marketing Plan?

What Are My Goals?

Current Position At Least: 2 Past Positions Your Education Profile Summary – A short paragraph about yourself &

professional aspirations! (Remember Your Keywords!) Profile Photo – No Babies, No Partying. Keep it

Professional (Headshots work best!) Your Specialties - Helps for Endorsements! At least: 3 LinkedIn Recommendations

Profile Completeness:What You Need To Get 100%

Connections Are Exponential!

Search for People. Import E-Mail Address Book Invite people to connect with you

on LinkedIn. Start with your community – search

for your professional circle first. Introduce Yourself – send messages

to members of your industry or community that you have yet to meet.

Finding Connections

Share your presence on LinkedIn on your business cards – this a great way to build your connections online & meet new contacts.

Reach out to your clients in a professional way – Facebook is great for building a casual relationship, but for business people LinkedIn can work better!

Your LinkedIn URL is located: On Your Profile – Under Education & Recommendations. You can edit your URL to be easy to remember!

Share Your LinkedIn URL

Your LinkedIn Toolbox

http://www.linkedin.com/static?key=tools

LinkedIn for Outlook

LinkedIn Toolbar – Internet Explorer & Firefox

LinkedIn Mobile

Share On LinkedIn Button

Latest Projects or Events You Are Showing Your latest specials, deals or news Tips for your customers/support info Links to your business online:

Facebook Page Twitter Account Website

Update around 3 times a day – Morning, Afternoon, Evening*

*This can be via Twitter feeds, articles, connections, etc.Hootsuite is an awesome tool for feeding posts.

Status Updates: What Should You Share?

http://www.linkedin.com

Let’s Take A Look At LinkedIn!

Educates Informs Entertains Provides Value Builds Trust Creates Relationships…then SELLS……

What is Good Content

Why Good Content Matters

Video Images, pictures – Articles Infographics eBooks/White Papers Webinars Podcasts Coupons/discounts/special offers

How to Spread Content

Know how subscribers in different networks PREFER to receive your content

Follow other Companies – local, industry, or partners. Search for Jonesboro, Paragould, Memphis companies who

are already set up on LinkedIn. Set-Up Your Own Company Profile- (only one person needs

to do this!) Get your employees who are active on LinkedIn involved

with the company profile!http://marketing.linkedin.com/sites/default/files/LinkedinCompanyPageGuide.pdf

Company Profiles

BE SURE YOU READ THE DIRECTIONS!

Use your WORK email- @astate.edu

You do not want to attach a personal email to the Company Profile (Why? no one else in the company can list it.)

Shrink Your Logo – 100x60 pixels

Pick the BEST Company Type & be honest about the size!

Setting Up Your Company Profile

Keywords, Keywords, Keywords! Company Specialties are really important!

Discuss with your owner & fellow employees what your Company Description should be!

No ESSAYS! Be direct, professional & simple!

Its like a first impression- make it count!

Don’t Forget …

Don’t just create a profile – get involved with Group Conversations, actively add your contacts to LinkedIn & respond to recommendation requests or messages!

Seek out those who would recommend you, too!

Update your LinkedIn Status– share your professional news! Example: Real Estate Agent lists a new home – share the

details! Your connections may be more likely to buy a home from someone they know than a complete stranger!

Don’t Give Up!

Hootsuite.com Buffer.com

Read all about these and other scheduling tools at our Storify article “Scheduling Tools for Beginners”

Tools to Save Time

E-mail hlawrenc@astate.edu Facebook http://www.facebook.com/asu.sbtdc Facebook

http://www.facebook.com/herb.lawrence Twitter http://www.twitter.com/asbtdc_asu LinkedIn http://www.linkedin.com/in/asusbtdc Google Plus

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