linkedin for business: presented by€¦ · 1 linkedin fundamentals 2 connecting businesses &...
TRANSCRIPT
Presented By
Wil l iam Roy Web Accounts Manager IMMERGE Division McClung Companies
LINKEDIN FOR BUSINESS: PRACTICAL TIPS FOR EXPANDING YOUR
BUSINESS-TO-BUSINESS PRESENCE (AND YOUR INDIVIDUAL PRESENCE TOO!)
540-307-0766 [email protected]
1 LinkedIn Fundamentals 2 Connecting Businesses & People Effectively 3 Expanding Your Network Through Groups 4 Latest & Greatest New Features
FOR THOSE WHO LIKE AGENDAS
Recent Statistics Why This Matters Top 10 Features
LINKEDIN FUNDAMENTALS
175M+ Professionals as of August 2012 4 out of 5 members drive business decisions SOURCE: HubSpot/LinkedIn SlideShare Sep 27, 2012
47% of B2B companies actively use LinkedIn SOURCE: InsideView, http://goo.gl/3KfyD
+2 new members join LinkedIn every second. SOURCE: COMSCORE 3
There are 7,610 searches on LinkedIn per min. SOURCE: Social Jumpstart, http://goo.gl/XULtC
STATISTICS
¡ Industry advisors are more valued than salesmen
¡ Social networking is your business community online
¡ Raise your profile with the people that matter most
¡ Share content that attracts your target audience
¡ Be found and find others
¡ Participation is a measure of your ability
¡ Influence is a measure of your brand / personal brand
¡ Enhance your company brand
¡ The conversation is happening with or without you
WHY LINKEDIN MATTERS
TOP 10 FAVORITE FEATURES
SOURCE: http://theundercoverrecruiter.com/infographic-linkedin-user-statistics-network-profiles-groups-applications/
Connect With Your Customers & Find New Prospects
CONNECTING BUSINESSES & PEOPLE EFFECTIVELY
1. Define your goals
2. Decide what you want to be known for
3. Select your keywords
4. Establish an effective presence
5. Join Groups
6. Connect with people & companies
7. Participate and engage regularly
HOW TO GET STARTED
¡ Acquire new customers through onl ine recommendations and word of mouth.
¡ Keep in touch with people who care most about your business.
¡ Find the r ight vendors to outsource serv ices you’re not an exper t on.
¡ Get answers to tough business quest ions.
¡ Win new business by answering quest ions in your area of exper t ise.
¡ Ident i fy mentors and industr y leaders.
¡ Network with peers in your industr y for repeat business referrals .
¡ Convince potent ial customers of your exper t ise by sharing unique blog content .
NOW WHAT?
¡ My summary has my goals, elevator pitch, and keywords I want to be found for.
¡ I have joined groups that discuss web development and technology as well as local organization/networking groups
¡ I have connected with nearly 500 people
¡ I use LinkedIn to post updates, accomplishments, and recent completed projects (that you can l ink out to your website)
MY PROFILE
www.linkedin.com/in/williamroy/
¡ Look up the people you work with now. You will find they are connected to other people in their industry you want to reach
¡ Look up individuals and companies before meeting with them. You will gain quick insight into anything social or active in their business (if they are using the tool).
¡ Look up the person you are meeting. You’ll be able to read their current job description and possibly learn more about their interests by looking at the groups they joined.
¡ Find new leads using search and keywords with location filters
HOW TO PROSPECT FOR NEW CUSTOMERS
Support & Prospect Potential
GROUPS
I follow groups for my referral networks like the Rocktown Referral Group.
USING GROUPS AS SUPPORT NETWORK
By responding to questions Much more relational than cold calling as well Join groups your primary customer would be in and be relevant!
PROSPECTING USING GROUPS
Visual Profi les Contacts Manager Advanced Search Mentions
RECENT FEATURES
¡ New feature allows members to showcase their story using visuals like photos, videos, and presentations.
¡ Still rolling out (you may have the feature or you will soon!)
¡ Powerful portfolio impact and will dramatically change the way people view current text-only profiles
VISUAL PROFILES
UPLOAD VISUAL CONTENT (SOON)
¡ Acts as a basic contact management system § Reminders to follow up, calendar syncing, contact fields for how met,
additional contact fields, syncs with multiple third party tools
LINKEDIN CONTACTS MANAGER
¡ Expanded query options beyond people, companies, and jobs. § Simply type a word or phrase into the
search box, and a comprehensive page of results will appear. (like Google)
¡ Auto-complete or “instant suggestions” is now available § You can start typing key search terms
(like "product manager") to reveal example queries for related people or jobs, as well as a preview of top results.
§ The enhanced search option also got a new look and added features, like location, company, school, and other options to filter by.
RECENT SEARCH ENHANCEMENTS
More Info: http://www.pcmag.com/article2/0,2817,2417023,00.asp
¡ Now you can hyperlink other LinkedIn users and companies in status updates and conversations, similar to features already available on Facebook and Twitter.
¡ Intended to make it easier to start conversations with peers on LinkedIn.
¡ Can only use with first-degree connections at the moment.
@ MENTIONS
