HOW TO OPTIMISE YOUR LINKEDIN COMPANY PAGES

WHY LINKEDIN?

2.1MCOMMUNITY

GROUPS

184MUNIQUE VISITORS

PER MONTH

200COUNTRIES

260M+USERS WORLDWIDE 3M

COMPANY PAGES

These statistics say LinkedIn is a place to engage with professionals – peers, competitors, employees, graduates,

customers and clients. It’s a massive opportunity to get involved in your professional community and get

professionals involved in your brand, values and vision.

Here are

key components for optimising your AEC

LinkedIn company page.

8

TIP: IN ORDER TO UPDATE YOUR

LINKEDIN COMPANY PAGES, YOU NEED TO BE A PAGE ADMIN.

COMPANY HOMEPAGE

HOMEPAGE:COMPANY LOGOThere are two logos required:

• Standard Logo - 100x60 pixels. This is the logo throughout your company page

• Square Logo - 50x50 pixels. This logo is used in network updates

TIP: IMAGES WILL BE RESIZED TO FIT BY LINKEDIN – SIZE THEM CORRECTLY BEFOREHAND TO

AVOID DISTORTIONACCEPTABLE FILE FORMATS: PNG, JPEG, GIF, 2MB MAX.

HOMEPAGE:HEADER IMAGEThis is an opportunity to stand out. We have adapted one of our ‘More time for design’ campaign adverts which stands out with bright colours, simple text and a bit of humour (ha ha).

• Banner image size – 646x220 pixels

TIP: It’s worth getting some professional design help here – a well-executed, simple graphic can make a crucial first impression and really help your brand’s personality cut through.

HOMEPAGE:COMPANY DESCRIPTIONThe company description sits under your content updates at the foot of the company homepage. If you don’t have any updates, all you will see is the description.

TIP: You have 2000 characters (including spaces) to describe your company. This is an opportunity to add keywords which are searchable on LinkedIn, but don’t let your description get out of control – keep it concise.

HOMEPAGE:SPECIALTIESIn the page set up there are fields to add specialities of your company – these are listed under your company description.

TIP: You are only given 256 characters in total for your specialities (with no character counter) – choose carefully and be concise. If you go over, you won’t know until you try to publish the page.

Where the specialties

appear on your page.

Where you can edit your specialties.

HOMEPAGE:OTHER ELEMENTSOn the right hand side of our homepage you’ll see ‘Products and Services’ and ‘Featured Groups’ – these will only be there if you enable them.

The featured group has to be a group one of the page administrators is a member of. This is only relevant if there is a specific LinkedIn group you’re engaged in and adds value to your company page.

PRODUCTS & SERVICES

PRODUCTS & SERVICES:DESCRIPTIONThis is the opportunity for an overview of the products and services you offer.

TIP: If you keep your description to less than 270 characters (including spaces) it will all fit in the space available above your features. You don’t need to list everything out here as there is plenty of space for products and services descriptions below.

PRODUCTS & SERVICES:CLICKABLE BANNER IMAGESYou’re give the opportunity to add three product banners and these can each have their own url to click through to a specific page on your website.

• Banner image size – 646x222 pixels

TIP: Another opportunity to take advantage of professional design – These banners can act as unique calls to action, clickable links through to feature pages on your website.

TIP: IMAGES WILL BE RESIZED TO FIT BY LINKEDIN – SIZE THEM CORRECTLY BEFOREHAND TO

AVOID DISTORTIONACCEPTABLE FILE FORMATS: PNG, JPEG, GIF, 2MB MAX.

PRODUCTS & SERVICES:PRODUCT FEATURESYou can add individual product features with short description for each, a feature logo/icon, primary contacts (up to three), feature link url and even a video. Click on the products and features tab on the editing page.

Once features are added you can change the order they are listen in. The first in the list will be featured on the homepage.

If you have a YouTube video for your product you can also put a link on the product page – this will show your video on the right side of your products and services page.

• Feature logo size – 100x80 pixels

TIP: To edit features after they’ve been set up, click on the individual feature before clicking the edit button for the page.

Youtube video

SO,WHAT NEXT?Now you have optimised your LinkedIn company page, it’s all about engagement. This means content.

LinkedIn is a great place to share content – blog articles, interesting industry content – and get your team to like it. This way your content will then filter out through your professional network.

If you really want to get more reach, consider a sponsored post (we’ll cover that in another feature).

Keep up the engagement and watch the results!

STAYUP-TO-DATETo stay up-to-date with all Total Synergy blog posts and AEC specific content follow our page on LinkedIn:

linkedin.com/company/totalsynergy

Feel free to check out our other social media chanels:

plus.google.com twitter.com/totalsynergy facebook.com/totalsynergy pinterest.com/totalsynergy instagram.com/totalsynergy

totalsynergy.com.au

ABOUTTOTAL SYNERGYTotal Synergy creates business management software that gives architecture, engineering and construction design business’ (AEC) more time to do what they love – DESIGN! #moretimefordesign

Synergy practice management software makes it easier to manage architectural, engineering and construction design projects and businesses more efficiently, accurately and profitably. There are a wide range of AEC specific features such as project management, project accounting sub projects, industry specific rates and costs, contact management, email and document management, transmittals and drawing register, resource and capacity planning, accounting system connectors and more. Total Synergy also provides cloud services. All of which means? More time for design!

Over 5,000 architecture, engineering and design professionals use Synergy business management software every day across Australia, New Zealand, USA and UK.

Total Synergy is a Microsoft Gold Certified Partner. Synergy AEC Practice Management software and services are created in-house, in Australia, on the latest Microsoft technologies. Synergy products include desktop and cloud applications.