How To Use LinkedInOptimization For Business-to-Businesses (B2Bs)

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Why Use LinkedIn?

54% of B2B Users have Generated Leads

43% of Marketers have Found a Customer

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Sign Up for LinkedIn Complete Your Profile Upload Your Profile Picture Customize Your Public URL Get Recommendations &

Endorsements

Getting Started: Your Profile

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Your Profile: Sign Up for LinkedIn

Visit www.Linkedin.com to begin

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Your Profile: Complete Your Profile

Education Professional Experience Awards & Publications Skills (up to 50)

Great tool for users to find you based on skills

Choose skills that are searched for like popular keywords

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Your Profile: Upload Your Profile Picture

Choose a professional headshot for your photo

Avoid Selfies! Make Your Crop to fit is

aligned correctly

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Your Profile: Customize Your URL

Use Your URL as an SEO tool

Set Your Link to Be the Name that appears on Your Resume

Don’t add anything to extraneous on your URL

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Your Profile: Recommendations & Endorsements

Contact close & trusted connections for recommendations

By having your Skills section completed, connections can endorse you for them

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Create Your Company Profile

Hover over “Interests” click “Companies” in the side nav go to “Create a Company”

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Getting Started Requirements

To create a company profile you must meet the following: Current experience lists the

company You have a company email

address Personal Profile must be

intermediate or all star You must have several

connections

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Complete Company Profile

Fill in all the information Use your keywords to

help boost search Add Page Admins from

your company to help manage the page

Remember to click “Publish”

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Company Page Posts

Share company updates Share new content Create conversations

and ask questions to your company followers

Look @ your LinkedIn analytics and create more similar posts that were successful

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Company Showcase Pages Best Practices

Showcase Pages link directly to Company Page

Use Showcase Pages to: Promote Specific Products Design for specific targeted

audiences/personas Utilize Hero Images to Grab

Your Audience’s Attention Gain followers by posting

relevant content

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Connecting & Networking

Connect with people you know already Using the LinkedIn email tool

works well for this! Find connections you know

through LinkedIn’s search feature

Join Groups that share your interests and your company’s interests

Update Your Profile & Status often to boost views

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LinkedIn Groups

Join Groups that are about your interests and your company’s interests

Make sure that group has a viable audience(aim for the thousands+)

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Ask Questions Answer Questions Share Your Content Be proactive in groups

to become a trusted influencer

Engage users & start conversations

Follow other influencers

Groups Best Practices

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Find Influencers Guest bloggers for your website

Sharing content that links back to your website Have a form to capture lead generation

Connect with people you meet in person on LinkedIn to continue the conversation

Share posts and content by other users Social karma: sharing goes both ways!

Creating Opportunities

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