fox cities managers dec 2009a

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Chuck Tomasi\'s presentation on social media for the Fox Cities Managers 12/8/2009

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  • 1. Fox cities Managers
    Social Media
    Chuck Tomasi
    December 8, 2009
    1

2. The purpose of the Fox Cities Managers it to network and provide educational material to promote leadership excellence
Purpose
2
3. Electronics on stun
One person talking at a time
Start/End on time
Use and agenda (and stick to it)
Use a parking lot
Ground Rules
3
4. Agenda
4
5. Introductions
5
Name
Company
Title
What you expect out of this mtg
Apopular song from the year you graduated H.S.
6. Website review
Site Preview
Resources and Tools
Sponsors include text?
Spread the word
Mention on twitter/Facebook/LinkedIn
Hash tag: #fcmgrs
Group Business
6
7. Social Media
- Chuck Tomasi
7
8. Chuck Tomasi
Appleton WI
Father/Husband
IT Manager
Podcaster
Black Belt
Author
Group leader
9. An open communication network powered by:
Social networks
Blogs
Microblogging
Message boards/forums
Wikis
Gaming
Podcasts
Video/photo sharing
What is Social Media?
9
10. Growing and maintaining a network
Making acquaintances
Maintaining relationships
Getting your ideas out there
Goal:
Be known for your ideas/brand
Having security and resources
The Challenge
10
11. Making introductions and building relationships takes time
Its hard to get your ideas/brand recognized
How do we do this?
Join groups (this one, Church, leagues, clubs)
Go to parties
Volunteer work
The Real World (meatspace)
11
12. Enter Technology
12
Email
Speed
Mostly 1:1
How to find new contacts?
Relative traffic is declining
Today 90% of Internet communication is not on email
13. Participating in at least one social network?
Posts/update status daily (or more)
Quick Poll (show of hands)
13
14. Extension of what we do (or should be doing) in meatspace
Get out there
Listen
Share ideas
Offer to help
Advantages
Leverage the technology to quickly find people with similar interests
Send/receive updates quickly
Jumping off point for face-to-face contact
Social Networks
14
15. Whos talking?
Why you should listen
Why you should participate
Who is using it for what
The Conversation
15
16. 5 Steps to Success
16
Regardless of industry, all successful entrepreneurs, executives and career professionals follow a repeating 5-step process to generate increased ROI
17. Twitter - Microblogging
Facebook - Personal
LinkedIn - Professional
BizNik B2B Interactions (partnerships)
FastPitch Networking Press releases
Plaxo Cross LinkedIn w/Facebook
Merchant Circle Google results
Q Alias Google results
Social Media Sites
17
18. Blogs
Few publishers, many readers
Comment capabilities to get feedback
Excellent way to share your ideas
Forums
Targeted questions/discussions with a group
Similar interests
Blogs and Forums
18
19. Easy to fit in short messages
Tracking capabilities
What is my network interested in?
Tools
Tinyurl.com
Bit.ly
Ow.ly
Short Links
19
20. Multiple accounts
Twitter
Facebook
Manage multiple columns
Windows, Mac, iPhone
Tweetdeck.com
Tools - Tweetdeck
20
21. Multiple accounts
Twitter
Facebook
LinkedIn
Multiple columns/tabs
Webapp
Deferred delivery and stats
Tools Hootsuite.com
21
22. Problem: Grow my podcast audience
Twitter using hash tags
Doubled followers to Technorama in one week
Created awareness for Gmail Podcast with other Gmail users
Problem: Challenged by IT Director
LinkedIn using Answers
Posted my question with simple data and got a dozen responses and a vendor introduction in 48 hours
My Successes w/Social Media
22
23. References
23
24. Identify a problem
Sign up and get involved
Start building connections
Where to start?
24
25. 2 hrs/mo to start (per profile)
>30 hrs/mo in a year
Options:
Time and Cost
25
26. You dont have time not to!
Your competition is doing it
But I Dont Have Time
26
If youre not moving ahead,
youre standing still.
If youre standing still,
youre falling behind.
27. What questions do you have about Social Media?
Questions
27
28. DISC Gone Wild Karen Baker Rupel
Optional $40 profile test
~A fun and interactive way to learn about your work style preferences and how to maximize your strengths in an ever-changing workplace~
January 12, 2009 6-8PM
Next Months Topic
28
29. Web site
http://www.foxcitiesmanagers.com
Linke
http://www.linkedin.com/groups?gid=1819730
Find this group online
29
30. Future Topics
2nd Tuesday of Each Month
30
31. We appreciate you taking time out of your busy schedule and spending it with us to improve yourself and your organization
Thank you
31