final mobile fast food

7/29/2019 Final Mobile Fast Food

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A new generation of street food lovers are lining up at food vans. Though the idea is a long-

standing part of American and world culture, the street food industry has never enjoyed so much

popularity or publicity.

Chefs can open up shop for much less than a restaurant, and develop simple menus that focus on

particular cuisines or ingredients. Fans can follow their favorite trucks on Twitter and sample an

assortment of dishes at large gatherings of trucks.

The industry is booming with approximately 3 million food trucks in the U.S.,more than 5million food carts which have appeared in malls, train and bus stations, airports, stadiums,

conference centers and other locations in recent years.

Food industry observers claim that the increase in food truck business is largely in response to

the slow-growing economy. People are seeking inexpensive breakfasts and lunches. Also, more

employees are often pressed for time, with more work and shorter lunch hours. With newgourmet trucks, foodies can also sample unique dishes for less than a restaurant meal.

From an entrepreneurial standpoint, mobile food businesses have a lower overhead and requirefewer employees than restaurants and can be easily moved if one location does not generate

enough business and was even a good source to earn profit with small expenditure.


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The new concept of mobile fast food was transformed into a business which was started by six

friends of S.I.E.S college in January 2010 and they named it

.The chairperson of the company is Miss.NehaAhuja. The companys office andgodown is located in Mumbai. Foodie food being something new had attracted many people.The food is tasty and is not that costly and this is the reason it continued to be a huge competition

for small vendors in Mumbai. Due to its growing popularity the areas covered were increased in

the month of March. Earlier it covered only few central areas but later on due to its growingpopularity it was started in western areas also where it proved to be very successful. The

business was started with very small capital of Rs 10,00,000 but the six talented minds were able

to convert it into a profit oriented business within few months. The promotion style adopted by

them was unique and so the people were not able to stop themselves to visit atleast once. Notonly the taste but the hygiene maintained and the quick service was also the biggest reason of its

success. Foodie food followed simple concept of bringing quality food to people in areas where

there were not many choices and to bring cost friendly options to places where there were foodchoices. It was mainly seen near malls, train and bus stations, airports, near colleges and many

such locations where it can grab more and more crowd. The another new idea of foodie food was

its menu which included items different from the competitor and even made some unique

versions of popular favourites. Hence a simple strategy of foodie food i.e. To serve good and

that to in some unique areas and to maintain highest level of cleanliness had cleared all the

hurdles and had made it a successful business.

Obtained director identification number (DIN) online from the Ministry of Corporate Affairs

portal (National)

Days taken:-1day

Cost:-Rs.100

Obtained digital signature certificate online from private agency authorized by the Ministry of

Corporate Affairs (National)


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Days taken:-3days

Cost:-Rs.1500

Reserved the company name online with the Registrar of Companies (ROC) (National)

Days taken:-2days

Cost:-Rs.500

Stamped the companys documents at the authorized bank (Private)

Days taken:-1day

Cost:- INR 1,300 (INR 200 for MOA + INR 1,000 for AOA for every INR 500,000 of share

capital or part thereof + INR 100 for stamp paper for declaration Form 1)

Got the Certificate of Incorporation from the Registrar of Companies, Ministry of Corporate

Affairs (National)

Days taken:-5days

Cost:- INR 14,133

Made a seal (Private)

Days taken:-1day


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Cost:- INR 350 (cost depends on the number of seals required and the time period for delivery)

Obtained a Permanent Account Number (PAN) from an agent appointed by the Unit Trust ofIndia (UTI) Investors Services Ltd., as outsourced by the Income Tax Department (National)

Days taken:-7day

Cost:- INR 67 (INR 60 application fee + 12.36% service tax + INR 5 for application form, if notdownloaded)

Obtained a Tax Account Number (TAN) for income taxes deducted at source from the Assessing

Office in the Mumbai Income Tax Department

Days taken:-7days

Cost:- INR 57 (INR 50 application fee + 12.36% service tax)

Registered with the Office of Inspector, Shops, and Establishment Act (Municipal)

Days taken:-2days

Cost:- INR 6,500 (INR 2000 + 3 times registration fee for trade refuse charges)

Registered for Value-Added Tax (VAT) at the Commercial Tax Office (State)

Days taken:-12days

Cost:- INR 5,100 (registration fee INR 5000 + stamp duty INR 100)


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Registered for Profession Tax at the Profession Tax Office (State)

Days taken:-2days

Cost:- no cost

Registered with Employees Provident Fund Organization (National)

Days taken:-12days

Cost:- no cost

Registered for medical insurance at the regional office of the Employees State InsuranceCorporation (National)

Days taken:-9days

Cost:- no cost

Hence the total days taken to complete the registration procedure was 64 days and total cost

incurred was Rs.29607/-


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The basic elements for starting any new business are marketing & promotion, staffing, rawmaterial, finance. Marketing is the process of planning and executing the concept, pricing,

promotion and distribution of ideas, goods and services to create exchanges that satisfyindividual objectives. It is a communication link between a seller and a buyer.Now-a-days

marketing and promotion has become so much essential that even if the product is small it ispromoted through advertisement and such other tools to create a want among the buyer.

Promotion is one of the four elements of marketing mix (product, price, promotion, place).weprovided our customers with hygienic and quality food compared to street vendors. Prices

decided for different food products were reasonable compared to our competitors. Foodie food

promoted its business by disturbing pamphlets and conducting a survey. For distribution of

pamphlets we appointed a boy who was given 500 rupees, pamphlets were distributed indifferent areas like five gardens, dadar, worli,linking road,irla,juhu. Surveys were conducted in

many areas so that we could decide what type of food product a consumer would most prefer orwe could either try to develop a new food product or try to modify or extend an existing food

product.

Pamphlet pic


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GODOWNWe have set up our godown of ______ sq.fts in Shahu Nagar at Kurla on a rental basis of 18000per month which sums up annually to 2,16,000. One of the core reason of us choosing kurla for

our godown is that it connects to both central and harbor line and also makes easy way for

western. Another reason is that keeping our budget in mind the rent of the godown i.e. 18,000per month was far more affordable as compared to other places. Even the links and contacts we

have are majority from kurla. Now coming back to our godown we have allotted it into different

sections. Half of it has been allotted for storage of our goods. In the remaining half for the

kitchen for the food preparations and another part for office where our head sits. He looks after

the godown.

This is our plot at shahunagar and the structure of the godown is as shown above.

STAFFINGOur staff consists of six members. Out of them two are allotted into kitchen as a cook, one is

appointed the head who looks after the accounts as well as the godown. Out of the rest one is a

driver of the van and rest two are the sellers of our food. And their salary as our accountant is

paid under 5000 a month, both the cooks 4000 each per month. Driver is given 3500 per monthand both the sellers are given 4500 respectively. But since march as the new van was purchased

the staff was increased from 6 to 9one was the driver of the new van and other two the seller.The van leaves around 10 am in the morning and its working hours ends up at 9 in the evening

that comes up to 12 hours of their working. We all work unitedly in a team as team spirit leads to

success.


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The above fig indicates united efforts and team spirit which is our prime objective.

RAW MATERIALS

Raw materials constitute a major element for Foodie Foods business i.e. vegetables, fruits,

spices, ghee, oiletc for making the desired dishes. It is therefore, important that investment insuch is properly controlled. Foodie Food has its godown in Kurla where it prepares all the food

items and makes it ready for sale so it buys all the raw material (vegetables and fruits) from vashimarket as cost effective. The material is brought in godown through rail transport. Two ofourstaff only goes to the vashi market and buys the vegetables, spices, ghee and other things.

vegetables are purchased on daily as well as cash basis only. The daily cost of vegetables i.e. on

weekdays is Rs2500/- and weekends is 5000/-. Ghee, oil, turmeric etc are purchased on weekly

basis for Rs.10000/-. Ice-creams are purchased on weekly basis that costs uptoRs 2500-3000/-.And cold drinks are also purchased on weekly basis the cost comes to Rs 1000/-. Since we buy

bulk quantity at wholesale price and from regular supplier we get the benefit of cash/ trade


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discount. Buying from same supplier brings with it some other benefits like good relations and

they cooperate with the company and supply requisite quantity of goods before the start ofproduction. Such purchases also help in cost savings, cost of stock/material out, material carrying

cost, material handling charges etc. There are so many questions that are required to be solved/

answered before buying material like quantity to be bought, deciding the supplier, storage,

keeping check over wastage/ spoilage etc. Our customers are our priority and that is why we getthe best quality of materials. Material consumption takes place on weekly basis or daily basis in

some case like vegetables. The working capital cycle:

EQUIPMENTS

All the equipments which were required for the foodie food van were purchased from variedplaces. Places like Vijay Sales,Ezone,Croma, BigBazaar ,many retail shops andwholesale

shops.Many items were purchased online from sites like

www.naaptol.com,www.flipkart.com,www.homeshop18.com,www.mouthshut.com and manymore. List of items with their prices are given below :-
http://www.naaptol.com%2Cwww.flipkart.com%2Cwww.homeshop18.com%2Cwww.mouthshut.com/http://www.naaptol.com%2Cwww.flipkart.com%2Cwww.homeshop18.com%2Cwww.mouthshut.com/http://www.naaptol.com%2Cwww.flipkart.com%2Cwww.homeshop18.com%2Cwww.mouthshut.com/


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Items Rates

Bajaj 2200 microwave 8988

Small fridge 9790

Chests and freezers 18000

Morphy Richards toast and grill machine 6410

Steamer 6500Cylinder 80000

Gas 10000

6 pieces non stick cookware set 4000

Silver foilware 1650

Washing sink 14940

Disposable gloves(3000 gloves) 1260

Eureka forbes easy clean 4170

Floor care chemicals 2400

Mops(624*8) 4992

Samsung Big refrigerator 8850

Caf rico filter coffee maker 5790

Wall fans(1600*8) 12800

Ceiling fan(1655*8) 13240

Chopping board 1500

Kitchen tool set 432

Kitchen knife set 798

Mini chopper nova 2798

Peeler 900

Pigeon cooker 3388

Container sets 444

Prestige Induction cook top(2785*4) 11140Paper plates 2400

TOTAL 237580

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