fast food
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FAST FOOD. Common denominators . immediate customer service packaging "to go“ inexpensive pricing. Origins vague. Food immigration: comforting connection with their ethnic past. tamales. knockwurst. “Fare of the masses”. - PowerPoint PPT PresentationTRANSCRIPT
FAST FOOD
FAST FOOD
Common denominators
immediate customer service
packaging "to go
inexpensive pricingOrigins vague
Food immigration:comforting connection with their ethnic pasttamales
knockwurst
Fare of the masses
Simple foods to working-class customers on a "short-order" basis
Hamburg steak"
White Castle Kansas, 1921
Chicago, 1952
Hamburger-eating culture
Serious setback during World War II
Build one restaurant in every American town
franchise investors
enforced strict product uniformity throughout their chains
aggressively advertise
Criticism
poor sanitary conditions
unhealthy food products
related environmental problems
unfair working conditionsIncreased litter
Employ inexpensive teenage workers
Hundreds of millions of hungry customers eat fast food daily
ignore health risks
inexpensive, quick, convenient, predictable, tastes good
cultural normMetaphor for mainstream American life
ready availability
superficiality
mass-produced standardization
lack of authenticity
poor qualityTool of cultural imperialismIndia
Japan