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FAST FOOD CHAIN IN MAURITIUSINDIANA FAST FOOD SERVICES
The indian way
promoters • PUJA BHATIA • ALKESH DALVI • NINAD DAPHALE • NIKITA GUPTA • HET CHHEDA • BABITA SHEKHAWAT • SHRiDhAR JAUNJAL
PROFILE: IFFS Ø Estd: 1995 Ø Business: Food & Beverage Industry Ø Product Line: Sweets, juicaes & beverages,
snacks, French fries, parathas, icecreams. Ø Places of Services: Delhi, Chennai,
Ahmedabad, Pune, Jaipur, Punjab.
Goals & Vision Ø To be true to the customers by serving best
quality food in the most hygienic conditions, at highly affordable prices along with great service
Ø Our VISION is to retain the old principles and values at the same time make the business grow. We are always improving Our infrastructure, day-to-day operations, hygiene conditions, manufacturing units, welfare of the staff, safety measures, marketing and distribution
• Mauritius is a small island
• Capital City: Port Louis (Pop: 155,600 (2009 )
• People: Hindu Indo-Mauritian (51%); Creoles (27%); Muslim Indo-Mauritian (17%); Others (5%)
• Languages: English, French, Creole
• Main Religion(s): Hinduism (52%); Christianity (28%); Islam (17%)
• Currency: Mauritian Rupee
About Mauritius Ø Mauritius is the most accessible island in the Indian Ocean, boasting of a perfect
tropical holiday trip at bargained and affordable prices for an exotic holiday trip.
Ø Finding yourself surrounded amidst spectacular scenery--miles of lush sugarcane plantations, mystical mountains, pretty cascading waterfalls and rainforests abound with coniferous trees, is a real extravaganza.
Ø Though nestled up as a small island alongside the big African continent, it’s culture and lifestyle is influenced by British, Indian and French ties.
Physical Location: Ø Mauritius is a volcanic island in the Indian Ocean lying in the east of Madagascar
and southwest of India.
Ø Almost 11 times the size of Washington, DC, Mauritius terrain is small coastal plain rising to discontinuous mountains encircling central plateau.
Ø With about 600 people per square kilometer.
Ø Mauritius has one of the highest population densities in the world.
Ø There is no monsoon season, though cyclones hit the island every 15 years or so between November and May.
Tourist Attractions of Mauritius:
Ø Port Louis is the bustling capital of Mauritius of about 1, 38,000 people and a leading port.
Ø Here you can have a rendezvous with the spirit of this fascinating land, a potpourri of cultures, colorful traditions and festivals.
Ø During the day, it bustles with big-city commercial activities, while at night in contrast all the activity takes place at the swish new Le Caudan Waterfront, where you can enjoy casino, cinemas, shops, bars and restaurants.
Ø Mauritius is also popular due to its shopping facilities, restaurants and pubs.
Important Festivals and Exhibitions:
Ø Celebration of almost all the Hindu festivals in this island is a common phenomenon.
Ø Festivals like, Teemeedee, Thaipoosam Cavadee, Diwali, Pongal, Mahashivratri, New Year, Holi, Independence and Republic days are celebrated here.
A woman performs the sega in Pointe-aux-Piments, Mauritius
Mauritius “Street” Food EATING HABBITS
Ø For most Mauritians, daily practice is to eat during the daytime on the street sides, street stalls or in small local restaurants. This is a recommended way for the tourist to discover the local traditional food, enjoying the tastes of Mauritius and do so for very cheap.
Ø The hygiene in many of the stalls may be below average and may cause problems to those with a sensitive stomach.
Ø Very popular common “street food” is the Indian specialties of "dholl puries" or "rotis". In the big cities you will also find many stalls offering Chinese noodles, Lamb meet and recently also hamburgers.
Ø For those who like trying out Creole, Mauritian and Indian foods, eating on the street from street merchants is by far the most economical option and the food filling. Expect to pay anything from 10 Rupees (0.25 Euro) to 50 Rupees (1.2 Euro) for a full meal per person.
Ø Mauritian culture is a mix of Asian, Western and African cultures which reflects the eating habit of its inhabitant.
Ø With the advent of fast food chain , it is common to find a lot of burgers, pizza’s, fries in Mauritius.
Ø Mauritius cuisines' in most restaurants and road side stalls sell Chinese food.
Ø Mauritius cuisine has over the years blended the different influences and created a type of cooking very unique to island nation.
Cuisine in Mauritius
Ø Many French delicacies like daube, civet de lièvre and coq au vin are served with wine, giving it a true French flavor.
Ø Though there is a small Chinese community in Mauritius, the food has a very subtle southern Chinese influence.
GROWTH OF FAST FOOD IN MAURITIUS :
Ø Fast Foods forms a huge proportion of these types of food due to lack of time to prepare food at home.
Ø Working Women have less time to concentrate on cooking. Ø Reasons behind success of Fast Food: Ø 1. Cheap Ø 2. Easy to handle & eat Ø 3. Fast to buy.
PESTEL ANALYSIS OF MAURITIUS
Ø POLITICAL Ø ECONOMICAL Ø SOCIAL Ø TECHNOLOGICAL Ø ENVIRONMENTAL Ø LEGAL
POLITICAL 1. Political Stability:
Ø. Mauritius Is One Of The Most Politically Stable Countries In The African Region. Its Various Ethnic And Religious Components Live In Harmony, United In A Common Endeavor To Enhance The Nation’s Economic Growth And Prosperity.
Ø. Mauritius Is A Multiparty Democracy Modeled On The British Parliamentary System. The Separation Of The Legislative, The Executive And The Judiciary Powers Is Built In The Constitution. The Legal System Is A Composite Of English Laws And The French Code Napoleon. The Highest Court Of Appeal Is The British Privy Council.
Ø. Free And Fair Elections Are Held Every Five Years. Democracy Is Solidly Founded And All Political Parties Can Be Represented In The National Assembly.
ECONOMICAL 2. Strong Economy :
Ø Over The Last Three Decades The Island Has Experienced Stable Economic Development And Growth.
Ø It Has Emerged From A Monoculture Economy Based On Sugar Cane To A Diversified Economy Resting On Four Main Pillars, Namely Agriculture, Export Processing Industries, Tourism And Financial Services.
Ø The Information And
Communication Technology (ICT) Sector Is Now Being Developed As A Fifth Pillar.
Ø Grouped In The Higher Middle- income Countries In The African Region, The Island Now Enjoys A Per Capita Income Of Us$4,000. With An Average GDP Growth Of 5.7% Over The Past Five Years, It Is Looked Up To As A Model In Africa.
Ø State-of-the-art Physical Infrastructure, Comfortable Foreign Exchange Reserves, A Highly Educated And Productive Workforce With A Literacy Rate Of Some 86%, And A Robust And Diversified Economy Make The Island A Most Coveted Place For Business.
Economic Environment of Mauritius Ø GDP - per capita: purchasing power parity - $13,300 (2005 est.)
Ø GDP - composition by sector: agriculture: 6.1%; industry: 29.9%; services: 64% (2005 est.)
Ø Unemployment rate: 10.5% (2005 est.)
Ø Population below poverty line: 10% (2001 est.)
Ø Agriculture - products: sugarcane, tea, corn, potatoes, bananas, pulses; cattle, goats; fish
Ø Industries: food processing (largely sugar milling), textiles, clothing; chemicals, metal products, transport equipment, non-electrical machinery; tourism
Ø Exports - partners: UK 33.1%, France 20.4%, US 14.8%, Madagascar 5.1%, Italy 4.1% (2004)
Ø Imports - partners: South Africa 11.3%, China 9.4%, India 9.3%, France 9.2%, Bahrain 5.3%, Japan 4.1% (2004)
Ø Fiscal year: 1 July - 30 June
SOCIAL 3. Qualified Work Force :
Ø Mauritius Has A Literacy Rate Of Over 86 %. A Large Pool Of Well-educated And Easily Trainable Young People Is Ready For The Labour Market.
Ø A Skilled And Bilingual (English / French) Workforce, Graduates And Qualified Professionals Including Lawyers, Engineers, Programmers, Consultants, Accountants And Chartered Secretaries Are Available To Fill All Job Positions.
Ø Tertiary Education Is Available At The University Of Mauritius, The University Of Technology, Private Universities And In State-run Polytechnics.
Ø In Addition, Many Mauritians Benefit From International Exposure Through Overseas Education Namely In The UK, France, USA, Canada, India, Singapore, Australia And South Africa.
Ø The Labour Laws And Remuneration Orders Are Available From The Ministry Of Labour & Industrial Relations And The Mauritius Employers Federation (MEF).
TECHNOLOGICAL 4. Developed Infrastructure :-
Ø The government has invested heavily in infrastructure.
Ø Mauritius is today endowed with a developed and well-maintained road network, a modern
international airport, a well-equipped sea port, state-of-the-a