How effective is the combination of your main product and ancillary texts?

QUESTION 2

1. MUSIC VIDEO

3. DIGIPAK

2. WEBSITE

Use of ‘indie-rock’ genre

One of the key concepts of my music video was the ‘isolated’ and

‘mysterious’ protagonist - a feature which is typical of my chosen genre.

Fitting with the genre, it was important to portray a male who was in search of something, and thus the idea of travelling and

journeys came about. The video features shots of the actor on a bike, walking and in-car shots to convey movement. There is also a change in the sun and sky at the start of the video to present the

idea that time has passed. Travelling videos conventionally feature repeated shots of the method of transport - the bicycle not only features a lot in the music video, but is visible

in the photographs on the website.

This mysterious quality is reflected in the images used on the digipak (particularly the front cover) and the website - in the way that the actor is

looking away from the camera. There are no other people in any of the images and the beach background was removed from image on the front

cover, (leaving a plain, white background) which echoes this ‘isolated’ feeling.

Use of imagesThe main location featured in the

music video is Bournemouth beach, so it was important to translate this beach imagery in the ancillary texts.

The same outfit is featured in all the

images. This reflects the day-long journey featured in the video and fits in with the

‘indie-rock’ genre, which isn’t heavily focused on outfit

changes.

The back cover of the digipak is a photograph that I took of the sun peering through some trees - this image is reinforced in the

music videos during the in-car tracking shot of the sky.

When editing my digipak and website images, I used the

same editing software, pixlr-o-matic. This resulted in all the images having a consistent

colour quality.

Use of fonts and logos

The logo that I designed is an important part of creating a brand identity for an artist or band. It is also key to reinforce and repeat

the use of the logo throughout the products, maximising promotion.

I included the logo on the top banner of my website, which shows on every page. The logo is also visible on the back cover

and spine of the digipak.

The SEAN BONES typeface is an additional way for the

audience to recognise the brand image of the artist. It is featured

on the banner of the website and the album cover.

Use of colourThe photographs taken at the beach primarily consist of turquoise

blues and sandy golden colours. The

photographs were edited to add a vintage quality to them, using

pixlr-o-matic. The choice of colours are inspired by the summery mood

of the song, and by using the images on the

digipak and website, the audience can be instantly reminded of the music

video.

The choice of colours on the website and the SEAN BONES typeface are more understated than the beach images. I think these stronger colours compliment the

brightness of the beach images, and are more appropriate for a website (light colours don’t necessarily look clear and neat). I chose a bright orange to highlight certain parts of the website, but only sparingly. The colours are also reflected on the digipak, and are mainly inspired by the colours of the outfit that we styled our actor in (black, white and

grey).

Integration of productsWhen making multiple promotional products, it is important to link them all together as a reminder that they are all fulfilling the same

purpose.

On the homepage of my website, I embedded a

YouTube link to my finished music video. I also added a

Soundcloud link to the single on the homepage, as well as

the ‘music’ page.

I posted a ‘sneak peek’ of the album cover - something that

would keep the fans interested and updated on the progress of the album release.On the back cover of my digipak, I

provided the link to the website. This would encourage fans to visit the website

and possibly purchase tickets and merchandise - effective promotion.

Overall, I think that my music video, digipak and website work effectively together as a collection of promotional

products, rather than three separate items. I have carefully considered the genre of my products, the use of image,

colour, fonts and logos, and have managed to successfully integrate the products together. It seems clear that the products are fulfilling the same purpose, and a consistent

corporate identity is presented throughout.