evaluation question 2
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How effective is the combination of your main product and ancillary texts?
By Nicky Pritchard.
Ancillary One. I took all the photographs
which were used in my newspaper advertisement, the photographs are of equipment which is seen in the documentary. I created a colour splash on this, as I felt that this was simple and effective. The colours which I kept in the advert were the three colour motif of red, blue and yellow. I also added the Hope FM logo, which is seen in the documentary, as well as being recurring in the ancillary tasks. I feel this represents the overall radio theme in the documentary.
These are the strengths and weaknesses that I feel are in my newspaper advertisement.
Nicola’s Ancillary One.
I decided to put my newspaper advertisement into context and decided to create a mock of a typical local newspaper. I decided the newspaper should be local, as Hope FM is a local radio station, therefore it is relatable and would be a newspaper where a Hope FM advert may be placed.
Ancillary Two. For my radio trailer, I used Victoria as the voiceover, who
is one of the interviewees in the documentary, as she is one of the presenters at Hope FM. She has a clear dialect which will suit the Hope FM audience, as she does not have a heavy accent. I also used clips that are in the documentary in the radio trailer, as this makes the trailer relatable to the documentary itself. The use of the clips also would give the audience an incite to what will happen in the documentary. The slogan ‘Life Changing Radio’ is also said in the trailer, as this is the slogan for the radio station, as well as the title of the documentary.
During the cinematography of the documentary, I made sure that there was a motif. I filmed different things in the documentary which included the Hope FM logo, to create a recurring motif, such as the use of the Hope FM foam finger, the leaflets which say ‘Hope FM, Life Changing Radio’ etc. I felt that this would re inverse the overall Hope FM theme in the documentary.
I used a DSLR camera, a Sony A33 to film everything in the documentary. I felt that this would add a sense of professionalism to the documentary. The camera is of very high quality, and is capable of doing focus pulls, which are prominently used within the documentary.
Within the documentary, I included a lot of shots of various radio equipment. I felt that this emphasised the recurring theme of radio, and gave the audience an incite into the radio station as well as providing them with the visuals of the recurring radio theme. I felt that the mise-en-scene was very important during the filming, as this is a micro element, as well as providing the audience with the visuals, which are needed to accompany the audio, and represent the radio station as a whole.
I used a variation of camera angles during the filming of the documentary. These vary from establishing shots, to close ups. I used mid close ups prominently, as I felt that this would be a typical documentary styled angle for the interviews. During the interviews, I made sure that something radio or Hope FM related could be seen in the background or foreground, e.g. during Ryan’s interview, another presenter can be seen presenting, as well as the computers in the production studio.
I filmed a lot of intercuts for the documentary, as these would be needed to keep the audience interested. I used a variant of shots and movements to film these, such as pannings, close ups, etc. I made sure that these intercuts were of professional looking quality, and would be relatable to what is being said in the main documentary itself, e.g. filming Victoria and Ryan presenting when Victoria is talking about presenting.
The shots which I filmed were created using both a tripod and using the camera handheld. I felt that this was effective to the shots of which I was filming. The tripod created steady shots for shots such as the interviews, and the handheld was used for exploring different heights, such as filming on a table for the faders, and filming high up for the blue phone light.
I made sure that during my filming that lighting was well thought out, as I used natural lighting for the establishing shots of Bournemouth, Poole and Christchurch. I also used the lighting in the Hope FM studio, and pointed it in the direction which would be the most beneficial lighting wise during the interviews and the intercuts. I also never shot into the light, as this would have taken away the sense of professionalism within the cinematography.