enterprise mobility india

Download Enterprise Mobility India

Post on 06-Apr-2018

218 views

Category:

Documents

0 download

Embed Size (px)

TRANSCRIPT

  • 8/3/2019 Enterprise Mobility India

    1/23

    The Enterprise

    Mobility Study

    This report is solely for the use of Zinnov client and Zinnov personnel. No

    part of it may be circulated, quoted, or reproduced for distribution outside

    the client organization without prior written approval from Zinnov

    Indian Market Analysis

  • 8/3/2019 Enterprise Mobility India

    2/23

    Agenda

    Scope & Definition of Enterprise Mobility

    Key Enterprise Mobility Trends

  • 8/3/2019 Enterprise Mobility India

    3/23

  • 8/3/2019 Enterprise Mobility India

    4/23

    Agenda

    Scope & Definition of Enterprise Mobility

    Key Enterprise Mobility Trends

  • 8/3/2019 Enterprise Mobility India

    5/23

    Certain key themes have emerged in the enterprise mobility market in India

    Key

    Trends

    Accelerated Growth ofAccelerated Growth of

    Enterprise MobilityEnterprise Mobility

    Ecosystem Play inEcosystem Play in

    Market DevelopmentMarket Development

    Concerns on SecurityConcerns on Security

    and Integrationand Integration

    Increased StartIncreased Start--upup

    Activity in MobilityActivity in Mobility

    Moving BeyondMoving Beyond

    EmailEmail

    Declining Costs &Declining Costs &

    New OpportunitiesNew Opportunities

    a

    f

    e

    b

    c

    d

  • 8/3/2019 Enterprise Mobility India

    6/23

    The Indian Enterprise mobility market has rapidly evolved over the last three years a

    $38.6

    $94.1

    $244.0

    $0

    $50

    $100

    $150

    $200

    $250

    $300

    H12009 H12010 H12011

    Enterprise Mobility Market (excluding

    Devices) in India, USD Million

    Average cost of smart

    devices of USD 125-150

    adds over an above theenterprise mobility market

    36%

    8%20%

    16%

    10%

    10%

    Apps & Customization Network & DataProf. Services/ SI Backend HW/ SWUsability & Testing Security & Compliance

    Enterprise Mobility Market Split by

    Service Lines

  • 8/3/2019 Enterprise Mobility India

    7/23

    Unlike developed markets, developing countries are emerging as mobile first markets

    Country

    Mobile

    Subscribers 3G Penetration Internet Users

    Installed PC

    Base

    USA 350 Mn 47% 245 Mn 295 Mn

    Germany 107 Mn 28% 66 Mn 55 Mn

    Brazil 215 Mn 10% 76 Mn 42 Mn

    Russia 221 Mn 5% 60 Mn 50 Mn

    India 840 Mn 1% 100 Mn 25 Mn

    China 896 Mn 6% 477 Mn 230 Mn

    iPhone

    74

    Notebooks

    180

    iPod

    360

    Number of Days to Reach 1 Million Units Sold (Global)

    iPad

    28

    a

  • 8/3/2019 Enterprise Mobility India

    8/23

    Devices penetration in India has been rapidly increasing

    There are about 840

    Million active mobilesoperational in India

    12.2 Million userbase of3G has been

    garnered in India

    There is an installed base

    of25 Millioncomputers in India

    Smart Phone market

    share is about 15% inIndia

    On an average of about15 Million mobilesubscribers are added

    every month in India

    The tablet PC market inIndia sells about 1

    Lakh tablets perannum

    The PC penetration inurban household has

    reached 38%

    The laptop market is

    growing at a CAGR of

    50%

    One of the fastesttablet affinity worldwide

    a

  • 8/3/2019 Enterprise Mobility India

    9/23

    A combination of demand side trends accelerated the acceptance of mobility

    experience in India

    Industries leading the way in applying mobility services to their operations include banking,manufacturing, retail, hospitality and healthcare.Eg. HDFC, ICICI, Tata Chemicals, Godrej, Future

    Group, Dr. Reddys Laboratory etc.

    Early AdopterIndustries

    Key Demand Trends in Enterprise Mobility

    Automotive, logistics and consumer goods companies are increasingly using mobile supply chain

    systems to streamline inventory management, replenish stock, track demand, and manage shelf

    space and storage in an optimal manner.Eg. Lucas TVS, Future Groupd, Eureka Forbes, AFL

    couriers

    Emerging Industries

    for EM

    As more and more employees are getting exposed to next generation technologies and devices, the

    enterprises are beginning to follow suite . Eg.SAP India is using more than 200 iPads,HeroHonda

    gave iPad 2 to its top executives in India, Adobe provided HTC smartphones to all its employees etc.

    IT Consumerization

    as an Enabler

    The wider acceptance of social media is combining with greater usage of smart phones and tablet

    PCs to create the mobile office, where well-connected employees can work from virtually

    anywhere. As a result, more employers are providing flexible work arrangements for employees,including flexible schedules and telecommuting options.Eg, IBM

    Telecommuting and

    Work fromAnywhere

    The acceptance of social media as a business communication and collaboration tool has gained

    momentum as more people access Facebook, Twitter, YouTube, and LinkedIn from their mobile

    devices. Moreover, these social networking sites are being used as marketing walls by companies

    like Flipkart, Healthkart, Yebhi, etc.

    Social Media as a

    Business Tool

    a

  • 8/3/2019 Enterprise Mobility India

    10/23

    The convergence of a variety of drivers is enabling the faster adoption of mobility

    solutions in India

    18%

    18%

    18%

    32%

    34%

    46%

    50%

    0% 20% 40% 60%

    Supply chain

    management

    New business

    opportunities

    Reducing operating cost

    Staying competitive

    Employee satisfaction

    Productivity advantage

    Better Customer

    Service

    Key Business Drivers

    42%

    58%

    64%

    67%

    69%

    0% 20% 40% 60% 80%

    Reducingcommunication costs

    Pull from end users

    (customers or

    employees)

    Get more work time

    out of employees

    Collaboration amongst

    employees

    Push from top

    management

    Key Reasons for Mobility

    *Analysis based on survey responses of 150 IT decision makers in India

    a

  • 8/3/2019 Enterprise Mobility India

    11/23

    As enterprise mobility moves from being a concept to reality, a variety of innovative

    use cases are parallely emerginga

    BFSI

    Financial Inclusion Central Bank

    Loan repayments HDFC

    Collections Bajaj Auto Finance

    Pharmaceuticals

    Medical Reps Dr. Reddys Lab

    Senior Management Novartis

    Construction

    Business Intelligence ISPAT

    SCM Ultratech Cement

    Chemicals

    Unified Communication Tata

    ERP/CRM Coromandel

    Fertilizers

    Automotive

    Query & Alerts Lucas

    Senior Management: Hero group

    Hospitality & Real Estate

    Customer Service 4 Seasons

    Home Automation Lodha Grp.

    Sales - Unitech

    a b c

    d e f

    Transport & Logistics

    Proof of Delivery AFL Couriers

    Fleet Tracking Mag Logistics

    Retail

    Store Operations Pantaloons

    Customer Service- Shoppers Stop

    ERP/CRM ITC

    Consumer Durables

    Order Management Usha Int.

    Dealer Sales Godrej

    CRM - Voltas

    d e f

  • 8/3/2019 Enterprise Mobility India

    12/23

    A lot of entrepreneurial/ start-up activity is being observed in the mobility space in

    India

    Number of Digital Start-ups in India

    Total Digital Start-ups = 750

    Rapid growth of mobile/ smart devices penetration

    in India has presented a lucrative opportunity

    Many tech companies such as RIM, Qualcomm,

    Intel etc. are looking to provide seed funding and

    venture capital to start-ups working in the mobilityspace in India

    National Capital Region (NCR), followed by

    Bangalore are the hubs for mobility start-ups

    Ojas ventures has funded companies such as

    Tyfone in India

    JiGrahak, a mobile commerce start-up recently

    raised USD 10 million from Nexus India Capital

    Marketplaces

    39.7%

    Mobility

    23.6%

    E-Commerce/

    Shopping

    20.8%

    Media/ Ent.

    6.4%

    Others

    9.3%

    b

  • 8/3/2019 Enterprise Mobility India

    13/23

    Increased acceptability of majority of the mobile platforms is a key motivation factor

    for start ups

    Mobility Platforms Supported by Indian Enterprises

    b

    *Analysis based on survey responses of 150 IT decision makers in India

    27%

    34%

    98%

    28%

    13%

    8%

    26%

    21%

    4%

    50%

    29%

    41%

    63%

    15%

    11%

    2%

    10%

    21%

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    iOS

    Android

    Blackberry

    Windows Mobile

    Symbian

    Already supported To be supported in next 2 years Will never be supported Not Sure

  • 8/3/2019 Enterprise Mobility India

    14/23

    The relative ease of development and conducive ecosystem are the key drivers for

    start-up activity in this space

    Apple Android Blackberry Java Symbian Windows

    Easy

    Medium

    Hard

    Ease of Development

    Convergence of ecosystem including end users, telcos, device manufacturers, and developers is providing aconducive environment for mobility solutions

    Increase in support forums available across platforms makes it convenient for the entrepreneurs/ developers

    to build on top of these platforms

    *Analysis based on survey responses of 200 developers/ start-ups/ entrepreneurs/ freelancers in the mobility space

    b

  • 8/3/2019 Enterprise Mobility India

    15/23

    Case studies of mobility startups b

    Preludesys

    AccelTree

    Mobien Technologies

    iPath Technologies

    Preludesys is a 10 year old company with 3 year

    experience in the Enterprise Mobility Front

    Developed a flagship Enterprise Mobility Platform

    named AnB and offer mobile application development

    and customization services

    Key customers include Yamaha, Zenstar, Epson etc.

    Ranked as one of the fastest growing company based on

    recognitions from Deloitte, Inc.500 consecutively for

    the last 6 years

    Mobientech was founded in 2006 and is focused on

    providing Enterprise Mobility solutions

    iNotify is their Mobile Application framework which

    enables enterprises to deploy enterprise CRM and ERP

    solutions to the mobile platform

    Key customers include Bajaj, Dalmia Cement, ITC ltd.etc.

    Deployment of iNotify in Nagarjuna Fertilisers for the

    supply chain automation was chosen as one of the Top

    50 IT implementations in 2007 by PC Quest

    iPath Technologies is an 8 year old company providing

    mobilization solutions for business and consumer

    application Developed iAllWays Enterprise Mobilization

    Platform to serve the Enterprise Mobility in India

    They are currently working with a large SI for deploying

    Enterprise Mobility Solutions and are doing a POC for

    companies in FSI space

    AccelTree software is a 8 year old company

    Designed their own MEAP by investing 3 years in R&D.

    The platform was specifically developed for the Indiamarket

    Key customers : Not revealed

    Have developed innovative mobile application

    deployment offerings in the form of pay-by-use, own-

    the-license and mobility-by-demand model

  • 8/3/2019 Enterprise Mobility India

    16/23

    While e-mail is the most commonly used mobility applications, IT decision makers are

    also starting to look at other application segmentsc

    98%

    35%

    41%

    49%

    31%

    24%

    20%

    12%

    33%

    25%

    6%

    14%

    2%

    41%

    39%

    25%

    41%

    45%

    37%

    47%

    20%

    25%

    43%

    39%

    0%

    24%

    20%

    25%

    27%

    31%

    43%

    41%

    47%

    49%

    51%

    47%

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    Corporate e-mail

    Social Networking

    Professional Instant Messenger

    Sales Force Automation

    Customer Relationship Management

    Enterprise Resource Planning

    Supply Chain Management

    Unified Communication

    Time Management/Billing

    Field Service

    Consumer Instant Messenger

    Global Positioning System/Location Based Services

    Deployed In the next 24 months Not sure

    Applications Already in Use or to be Used in the Next 24 Months

    *Analysis based on survey responses of 150 IT decision makers in India

  • 8/3/2019 Enterprise Mobility India

    17/23

    As enterprise mobility matures among organizations, lot of internal departments will

    look to mobilize in the next 24 months

    84%

    90%

    78%

    49%

    73%

    37%

    37%

    31%

    31%

    16%

    10%

    2%

    4%

    10%

    10%

    18%

    6%

    6%

    24%

    10%

    2%

    0%

    4%

    16%

    4%

    14%

    12%

    18%

    10%

    18%

    4%

    8%

    14%

    25%

    14%

    31%

    45%

    45%

    35%

    57%

    0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

    IT

    Executive/Corporate Management

    Sales

    Operations/Facilities Management

    Marketing

    Finance

    Field Service

    Customer Service

    HR

    Retail

    Already mobilized To be mobilized in the next 24 months No plans to mobilize Not sure

    Mobility Status of Various Functions at Indian Enterprises

    *Analysis based on survey responses of 150 IT decision makers in India

    c

  • 8/3/2019 Enterprise Mobility India

    18/23

    As companies optimize their mobility investments with innovative approaches, the

    operating cost is expected to come down in the future (1/2)d

    61%

    34%

    2% 2%

    INR 0 to INR 2,500 INR 2,500 to INR 5,000

    INR 5,000 to INR 10,000 INR 10,000 or more

    Operating Spend of Enterprise

    Mobility/ Person/ Year

    10%

    4%

    2%

    22%

    22%

    40%

    0% 10% 20% 30% 40% 50%

    Not Sure

    Increase by more than

    15%

    Increase by 10-15%

    Increase by 5-10%

    Increase by 0-5%

    Decrease

    Change in Mobility Operating

    Spend in the next 2 years

    *Analysis based on survey responses of 150 IT decision makers in India

  • 8/3/2019 Enterprise Mobility India

    19/23

    As companies optimize their mobility investments with innovative approaches, the

    operating cost is expected to come down in the future (2/2)d

    Tighter expensemanagementpolicies to controlmobility expenses

    Cloud ready backendinfrastructure. Cloudapplication accessthrough mobile

    Established

    companies as well asstart-upsexperimenting withcapex models

    Cost of mobilephones and tabletsdecreasing rapidly

    ReducedHardwareCosts

    ManagedServices &

    Pay Per Use

    Models

    BusinessPolicies for

    Mobility

    Usage

    Cloud BasedApplications

  • 8/3/2019 Enterprise Mobility India

    20/23

    While enterprise mobility adoption is increasing, there are certain key challenges

    enterprise are struggling with (1/2)

    12%

    8%

    12%

    12%

    0%

    4%

    0%

    0%

    6%

    12%

    10%

    6%

    4%

    4%

    0%

    2%

    2%

    6%

    2%

    8%

    22%

    8%

    31%

    14%

    6%

    24%

    10%

    2%

    20%

    24%

    25%

    20%

    29%

    31%

    24%

    28%

    14%

    50%

    32%

    29%

    20%

    33%

    20%

    31%

    35%

    24%

    35%

    34%

    26%

    22%

    12%

    25%

    4%

    8%

    35%

    18%

    39%

    8%

    14%

    4%

    0% 25% 50% 75% 100%

    Locate/track devices

    Software license conformance

    Device Life cycle Management

    Remote helpdesk

    Security policies

    Support Cost

    Data Breaches

    Usability

    Device downtime

    Supporting work & personal devices

    Very Low Low Medium High Very High Very Very High

    Intensity of Issues with Enterprise Mobility

    e

  • 8/3/2019 Enterprise Mobility India

    21/23

    While enterprise mobility adoption is increasing, there are certain key challenges

    enterprise are struggling with (2/2)e

    The average salary per employee in India is relatively very less and it is difficult for enterprises to give

    devices more that the salary of the individuals. Hence adoption is restrained to only senior level

    Indian stakeholders are not very well informed about the advanced solutions being employed in other

    emerging geographies. There is also a lack of successful Indian case studies being preached

    Indian customers are found to be very demanding. The expectation is to get everything delivered on the

    phone. Customers want out of the box (OOB) solutions

    Most of the industries lack a standard supply chain. Also vernacular content is a huge challenge

    Absence of key large player focus and lack of confidence with niche players is restraining large

    enterprises to move to mobile applications for core business

    Lack of business centric mobile applications as well as back end integration of applications is a challenge

    and hence adoption is currently at the dashboard, reporting level

    In case of full functionality applications, manageability is challenging. Security, compliance,

    provisioning, wireless management, lifecycle management, asset management are a additional costs

  • 8/3/2019 Enterprise Mobility India

    22/23

  • 8/3/2019 Enterprise Mobility India

    23/23

    These ecosystem stakeholders seem to be converging towards a few strategic bets with

    respect to the enterprise mobility solutions in India

    Hardware/ OEMs

    Flux of low cost tablets with

    touch screen UI

    Aggressive enterprise pushby OEMs