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Executive Enterprise Mobility Report 2014 APPERIAN CITO Research

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Mobility should transform businesses, but to reap mobility’s transformative powers, enterprises need the right custom enterprise apps. The key to success is creating custom mobile apps to support the business processes that make your company unique. The 2014 Apperian Executive Mobility Survey was conducted by Gatepoint Research and polled 100 executives in organizations actively engaged in using mobile technology.

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  • 1. 2014 Mobility Report APPERIAN Executive Enterprise CITO Research
  • 2. Apperian 2014 Executive Enterprise Mobility Report 1 INTRODUCTION Mobility should transform businesses, but to reap mobilitys transformative powers, enterprises need the right FRPELQDWLRQ RI RWKHVKHOI DQG custom enterprise apps. The key to success is creating custom mobile apps to support the business process es that make your company unique. &RPSDQLHV PRVW VDWLVHG ZLWK WKHLU mobility investments put more empha sis on custom apps, robust enterprise app stores, and app management FDSDELOLWLHV 7KLV LV D NH QGLQJ RI the 2014 Apperian Executive Mobility Survey, which asked senior executives about the progress of and satisfaction with their mobility programs. Apperian has performed surveys in the past, but those focused on the deployment of enterprise apps in the workplace and polled users about the impact of mobility at work. In its Exec utive Mobility Survey, Apperian sought WRQGRXWKRZH[HFXWLYHVDUHOHDGLQJ WKHLUPRELOLWSURJUDPVZKDWEHQHWV they are expecting, what metrics are available to them, and what strategies they are using to drive adoption. )RFXVLQJRQWKRVHLQOHDGHUVKLSRHUV a more strategic perspective on mobil ity that can help identify best practices and critical success factors, informa tion that everyone involved in leading PRELOLWLQLWLDWLYHVFDQEHQHWIURP TABLE OF CONTENTS Introduction Survey Nuts and Bolts: How We Did It and Who Participated Key Findings Supporting Business Processes Is the Prime Directive &XVWRPHUDQG5ROH6SHFLF$SSV2HU0RVWPSDFW Security Is a Widespread Concern %XW1RWKLQJV6ORZLQJWKH0RPHQWXPRI0RELOLW Investments Increase Adoption 0HDVXULQJ6XFFHVVZLWK0RELOLW Whats Driving Satisfaction? Custom Apps: A Critical Success Factor The Most Successful Develop More Custom Apps And Use More Apps Overall Working Hard to Drive Adoption Internal Promotion App Management Enterprise App Stores Help Desk *DPLFDWLRQ Recommendations for Enterprise Mobile Programs
  • 3. Apperian 2014 Executive Enterprise Mobility Report 2 SURVEY NUTS AND BOLTS How We Did It and Who Participated The 2014 Apperian Executive Mobility Survey was conducted by Gatepoint Re search and polled 100 executives in organizations actively engaged in using mobile technology. Gatepoint Research invited selected technology executives to participate. Survey UHVSRQGHQWV LQFOXGHG GLUHFWRUV YLFH SUHVLGHQWV DQG &[2V IURP YHU ODUJH UPV (81% of participants came from companies with annual revenues in excess of $500 ELOOLRQ
  • 4. 7KHFDPHIURPDUDQJHRILQGXVWULHVQDQFLDODQGEXVLQHVVVHUYLFHVXWLOL ties, retail, and manufacturing. In this report, Dan Woods, Founder and Analyst at CITOResearch.com, analyzes the survey results and suggests a program for taking advantage of the lessons that HPHUJHIURPWKHGDWD7KLVUHSRUWH[DPLQHVNHQGLQJVGHVFULEHVGULYHUVRIVXF cess , and concludes with recommendations for mobility programs. TABLE OF CONTENTS Introduction Survey Nuts and Bolts: How We Did It and Who Participated Key Findings Supporting Business Processes Is the Prime Directive &XVWRPHUDQG5ROH6SHFLF$SSV2HU0RVWPSDFW Security Is a Widespread Concern %XW1RWKLQJV6ORZLQJWKH0RPHQWXPRI0RELOLW Investments Increase Adoption 0HDVXULQJ6XFFHVVZLWK0RELOLW Whats Driving Satisfaction? Custom Apps: A Critical Success Factor The Most Successful Develop More Custom Apps And Use More Apps Overall Working Hard to Drive Adoption Internal Promotion App Management Enterprise App Stores Help Desk *DPLFDWLRQ Recommendations for Enterprise Mobile Programs
  • 5. Apperian 2014 Executive Enterprise Mobility Report 3 KEY FINDINGS 68332571*%861(66352&(66(667+(350('5(&79( i 7KHPDLQEHQHWVRXJKWERIUHVSRQGHQWVLVLPSURYHGEXVLQHVVSURFHVVHV IROORZHGELQFUHDVHGHPSORHHVDWLVIDFWLRQ
  • 6. DQGFRPSHWLWLYHDGYDQWDJH (55%). i The mobile sweet spot is comprised of apps that provide a better experience for a unique business process that may be used inside or outside the company. i Surprisingly, the desire to save money and drive new revenue were less frequent OFLWHGDVEHQHWVDQGUHVSHFWLYHO
  • 7. $IWHUFRPSDQLHVJDLQH[SHULHQFH with mobility, more may use mobility to drive new revenue and service delivery opportunities. What benefits are you seeking with your mobility investments? Improved business processes Cost saving 0% 10% 20% 30% 40% 50% 60% 70% 80% Increased employee satisfaction Competitive advantage Platform usage New revenue or service delivery opportunities Other 67% 60% 55% 39% 30% 20% 2% TABLE OF CONTENTS Introduction Survey Nuts and Bolts: How We Did It and Who Participated Key Findings Supporting Business Processes Is the Prime Directive &XVWRPHUDQG5ROH6SHFLF$SSV2HU0RVWPSDFW Security Is a Widespread Concern %XW1RWKLQJV6ORZLQJWKH0RPHQWXPRI0RELOLW Investments Increase Adoption 0HDVXULQJ6XFFHVVZLWK0RELOLW Whats Driving Satisfaction? Custom Apps: A Critical Success Factor The Most Successful Develop More Custom Apps And Use More Apps Overall Working Hard to Drive Adoption Internal Promotion App Management Enterprise App Stores Help Desk *DPLFDWLRQ Recommendations for Enterprise Mobile Programs
  • 8. Apperian 2014 Executive Enterprise Mobility Report 4 KEY FINDINGS &86720(5$1'52/(63(&)&$3362))(5026703$&7 According to survey respondents, apps that target customers and apps that serve VSHFLFUROHVLQWKHFRPSDQRHUWKHJUHDWHVWLPSDFWRQSURGXFWLYLWDQG52 Given the emphasis on custom apps for enabling particular business processes, its not surprising that apps serving particular roles in the company are also high pri ority. One question that deserves further research is exactly which roles are being enabled with mobile apps. Apps for customers can increase revenue in multiple ways, including multichannel interactions. Walgreens found that customers using their app before store visits spent four times more than those who just visited the store. Customers engaged via the app, online, and in the store spent six times more on average. 5ROHVSHFLF DSSV VXFK DV VDOHV DSSV PD LQGLUHFWO WDUJHW FXVWRPHUV &LVFRV 6DOHV&RQQHFWRHUVVDOHVDRQHVWRSVKRSIRUHYHUWKLQJIURPWUHQGLQJSURGXFWVWR contracts to videos. The app lets sales answer questions like, Whats the Internet of Everything, anyway?. TABLE OF CONTENTS Introduction Survey Nuts and Bolts: How We Did It and Who Participated Key Findings Supporting Business Processes Is the Prime Directive &XVWRPHUDQG5ROH6SHFLF$SSV2HU0RVWPSDFW Security Is a Widespread Concern %XW1RWKLQJV6ORZLQJWKH0RPHQWXPRI0RELOLW Investments Increase Adoption 0HDVXULQJ6XFFHVVZLWK0RELOLW Whats Driving Satisfaction? Custom Apps: A Critical Success Factor The Most Successful Develop More Custom Apps And Use More Apps Overall Working Hard to Drive Adoption Internal Promotion App Management Enterprise App Stores Help Desk *DPLFDWLRQ Recommendations for Enterprise Mobile Programs
  • 9. Apperian 2014 Executive Enterprise Mobility Report 5 KEY FINDINGS &86720(5$1'52/(63(&)&$3362))(5026703$&7 CONTINUED FROM PAGE 4 What mobile apps do you believe will have the greatest impact on productivity and/or ROI? Apps for customers Email/calendar/contacts Role/function-specific apps Administrative apps (e.g. HR, expense reporting, etc.) Apps for partners Microsoft Office (Rate 1-5, 1=Little or no impact; 5=High impact) 4.04 4.03 3.86 3.53 3.53 3.49 1 2 3 4 5 TABLE OF CONTENTS Introduction Survey Nuts and Bolts: How We Did It and Who Participated Key Findings Supporting Business Processes Is the Prime Directive &XVWRPHUDQG5ROH6SHFLF$SSV2HU0RVWPSDFW Security Is a Widespread Concern %XW1RWKLQJV6ORZLQJWKH0RPHQWXPRI0RELOLW Investments Increase Adoption 0HDVXULQJ6XFFHVVZLWK0RELOLW Whats Driving Satisfaction? Custom Apps: A Critical Success Factor The Most Successful Develop More Custom Apps And Use More Apps Overall Working Hard to Drive Adoption Internal Promotion App Management Enterprise App Stores Help Desk *DPLFDWLRQ Recommendations for Enterprise Mobile Programs
  • 10. Apperian 2014 Executive Enterprise Mobility Report 6 KEY FINDINGS 6(&857