enterprise mobility application management - the next big step in enterprise mobility

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Enterprise Mobility Application Management Enterprise Mobility Application Management The Next Big Step in Enterprise Mobility The Next Big Step in Enterprise Mobility Samir Sakpal, Industry Manager Mobile & Wireless March 27, 2012 March 27, 2012 © 2012 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property of Frost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.

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  1. 1. Enterprise Mobility Application ManagementThe Next Big Step in Enterprise Mobility Samir Sakpal, Industry Manager Mobile & WirelessMarch 27, 2012 2012 Frost & Sullivan. All rights reserved. This document contains highly confidential information and is the sole property ofFrost & Sullivan. No part of it may be circulated, quoted, copied or otherwise reproduced without the written approval of Frost & Sullivan.
  2. 2. Todays Presenter Samir Sakpal Industry Manager & Senior Analyst Mobile & Wireless Comm. ICT Practice North America Functional Expertise Research and consulting experience in the areas of wireless technologies, with a focal core competency in enterprise wireless mobility.- Market assessment and analysis- Growth potential and business opportunities- Green field and emerging enterprise technologies Industry ExpertiseExperience base covering broad range wireless value-chain incumbents, leveraging long-standing workingrelationships with leading industry participants Senior Executives.- Key focus on enterprise mobility solutions- Multiple projects with a leading enterprise solution provider on competitive analysis- Managed various projects on market entry, growth strategies and product evangelizing with leadingwireless market participants- Solid expertise on enterprise mobility platforms and application deployment- Experience on working laterally across verticals on wireless adoption and implementation strategies Career Highlights Extensive experience in participating and moderating industry events Garnered strong business development skills Quoted and referred to in various global media covering trends in the wireless industry 2
  3. 3. Focus Points Understand the growth of mobility and its implications Recognize the importance of mobility management Comprehend the role of MAM3
  4. 4. Poll Question Are you looking at implementing Bring Your Own Device (BYOD)policies? How do you envisage managing the diverse environment from anapplications stand-point?Mobile Device Management (MDM)Mobile Application Management (MAM)Application Platform 4
  5. 5. Addressing the Need of Mobility Management Growth in the adoption of enterprise mobilityRelevance Diverse environment of mobility gaining momentum Business unit leaders keen to mobilize increasing number of applicationsMarket Emergence Managing applications in an increasingly diverse environment is critical Understanding the current enterprise mobility ecosystem Impact Ensuring an end-to-end comprehensive mobility management solution 5
  6. 6. Present, Current, and Future Key TrendsBYOD, Device/OS heterogenity,fragmented OS versions, uniformity challengeDevices Multi-layered userDiverse functional groups, diverseEnterpriseapps, seamless app business units,UsersAppsdistribution, usage distribution and usageMobility monitoring, audit and governancereportingCarriersMultiple carriers, agnostic management carriers and networks Source: Frost & Sullivan analysis. 6
  7. 7. Mobile Application Management Market Dynamics
  8. 8. Current Challenges IT organizations faced with Disparate applicationLack of uniformity andLack of development ease in deploymentmanageability environment processComprehensive end-to- Address three pillars: Carrier and OS agnosticend solution: application develop, deploy and solutions lifecycle management distribute 8
  9. 9. Major Drivers & Restraints1-2 years 3-5 years 6-10 yearsGrowth in adoption of enterprise mobility drivesdemand increasing number of applicationsMarket DriversHeterogeneous mobility environment drivesdemand for effective mobility management Mobile applications and Cloud services are gaining prominence with IT organizations Professional services are increasingly being sought by IT Economic conditions will disrupt adoption of mobility in the enterprise segmentMarket RestraintsCosts of implementation and deployment ofsolution will impact adoption of mobilitymanagementComplexity of the solutions would hamper growth.Simplicity if key to adoption and growth.Impact: High MediumLow 9
  10. 10. Impact of Mobile Application Management SolutionElementsHigh ImpactMedium Growth Impact Distribution High Growth ImpactCloud-based App Development Security Multiple Device/OS/Carrier SupportControl BrandingEase of deployment & useProjectedTesting Appstore interfaceImpact by End-user portal2017Low Impact Low Growth ImpactLow HighSolution ElementsSource: Frost & Sullivan 10
  11. 11. Conclusion Slide: Key Take-Aways or RecommendationsProvide a comprehensive end-to-end solution complete lifecyclemanagement featuresApplication management control and security develop, deploy, distributeProvide ease of use Simple and adoptive web-based interfaceEnsure carrier and OS agnostic solutionsProvide for cataloging this would allow for seamless remotemanagement, monitoring and control11
  12. 12. Frost & Sullivan Upcoming Research North American Mobile Application Market North American Managed Mobility Solutions Market North American Mobile Workforce Management Market Mobile Financial Services Insight Machine-2-Machine Market Mobile Wallet Insightand more12
  13. 13. Next StepsDevelop Your Visionary and Innovative Skills Growth Partnership ServiceShare your growth thought leadership and ideas orjoin our GIL Global CommunityJoin our GIL Community NewsletterKeep abreast of innovative growth opportunities 13
  14. 14. Your Feedback is Important to UsWhat would you like to see from Frost & Sullivan?Growth Forecasts?Competitive Structure?Emerging Trends?Strategic Recommendations?Other?Please inform us by Rating this presentation.14
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  16. 16. For Additional InformationMireya Espinoza Samir SakpalCorporate CommunicationsIndustry Manager & Sr. AnalystInformation & Communication Information & CommunicationTechnologiesTechnologies(210) 247-3870(210) [email protected] [email protected] IadarolaCraig HaysResearch ManagerSales ManagerInformation & Communication Information & CommunicationTechnologiesTechnologies(210) 481-0752(210) [email protected]@frost.com 16