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Communication Rx: Why Your Chapter Communications Need a

Check-up

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Remove the clutter. Focus on what really matters and you can stand out and create real ROI for your chapter.

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Salvation Army Domestic Violence Response

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Discussion

What recent news story had you thinking “we should have commented on that issue.”

Have members expressed the desire to see their point of view represented in the news?

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• Critical for media trying to stay current‐ Breaking news stories‐ Click‐Gate 

• What’s Trending?‐ Google Search Trends‐ Twitter and Facebook 

• News sites ‐ Most read articles‐ Topics

• Blogs‐ What’s getting play?‐ Comments 

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Doing this can actually increase ROI, Results and Respect. 

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What’s your Real‐Time Strategy? 

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SPIKE: Group Exercise (5 minutes)

Part of your job is to get members to understand that you inherently know what’s important to them and that your communications and content are always delivering value.

In your group select three times in a year members need to hear from your organization. Consider the following:

• What information will impact them the most? • How will you communicate what you are doing to help or support them at these

important inflection points? • What issues may have patient-centric timing?

Come up with a list of topics and consider timing of your message.

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• 8 C’s of Effective Communications:

– Clear – Precise messages – Compelling – What’s your signature story?– Congruent – Aligns with voice, vision & values – Current – Recent = Relevant – Conflict – What’s the shift?– Contrarian – How do you differ? – Commercially-viable – Appeal to many– Comic-relief – Funny = Fun

8 C’s of Effective Communications:

Clear – Precise messages Compelling – What’s your signature story?Congruent – Aligns with voice, vision & values Current – Recent = Relevant Conflict – What’s the shift?Contrarian – How do you differ? Commercially‐viable – Appeal to manyComic‐relief – Funny = Fun 

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On‐The‐Spot Coaching 

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Thank You