dizzee rascal front cover
TRANSCRIPT
Analysis Of Magazine Front CoversCover 1. NME Sept 2009
Dizzee Rascal Edition
FRONT COVER ANALYSISTHE MASTHEADNME stands out clearly at the top part of the magazine, having it near Dizzee’s heads makes the buyer look in that area. It uses bold capital font style, quite structured and the red/black/white reminds the reader relation to the company. This colour theme follows through the magazine copy.
THE HEADERExplains the main, most important special inside the magazine. Informs the buyer of what bands or artists are starring in this issue, enforcing the colour code and suggesting genres.
THE SELL LINES/COVER LINESEmphasis what’s going on in the magazine, what features there are and how important Dizzee is in this particular issue. They enforce the colour scheme to make the front cover look professional.
THE MAIN IMAGEDominates the front cover showing the buyer that his life is revealed within the magazine. The background of the image is busy suggesting he is upbeat and so is this artists music, the image is slanted and his pose is happy perhaps portraying this magazine features happy music.
THE MAIN COVER LINETells the buyer who the image is over, gives extra information on him and suggests that within the magazine his genre of music is the general one.
BARCODE PRICE & ISSUE
These minor details are essential on the front cover to simply sell copies. On this particular cover, it’s located in the right hand corner, relatively small it doesn’t interfere with the magazine image.
THE FOOTERThe footer lists the bands/artists of all the same genre of music, that fit in the style of the magazine and exaggerate the typical audience.
USE OF A PULL QUOTEThe quote from Dizzee is a snippet of NME’s interview with him, it gives background information of what he is speaking about and tells the buyer what is happening inside.
BACKGROUNDThe background of this front cover is graffiti style which relates to Dizzee’s genre of music, emphasis’ the busy schedule of a musician and their exciting lifestyle.
USE OF A FLASHER-(offering something extra to T.A)The flasher suggests there is extra in this issue, presenting this on the front cover to emphasise that there is more information and news in this issue.
RULE OF THIRDS/THE LEFT THIRDThis cover follows the rule of thirds, this draws the reader’s attention to the main photograph and important selling lines about Dizzee. The right side is quite plain leaving space for a suitable layout and for the focus to be on Dizzee.
TARGET AUDIENCE OF THIS MAGAZINE
The audience of this magazine is both male (73%) and female (27%), this statistics show that more males are interested by the type of thing NME offers. The target marker is a male between the ages of 17 to 30; average being 25. The audience generally contains people who are professionals, ranging from Class A all the way to C, which shows how friendly and varied this magazine is to music interested people. This magazine contains quite different genres of music, readers can gain information on many of their favourite artists and musicians. It may also prove that NME is sold to people how have a little extra money to spend on a magazine they enjoy reading. On average, the magazine is about £2 an issue every week, and NME sell 56.984 copies weekly.
METHODS USED TO ATTRACT THIS TARGET AUDIENCE ARE:
The relevant and dominating image of Dizzee attracts the typical audience. It overpowers the front cover, and going by research would interest a male buyer due to him being a role model type figure. His pose enhances the fun, and draws attention which makes buyers in general look towards the magazine. The NME masthead in the relative company colours shows the link between that and music and the website. It looks professional yet cool through colours, fonts and presentation of the artist. The busy background is an in-your-face reference to the busy, working, fun lifestyle the reader may have as a relation to Dizzee. By placing selling lines and adding language like ‘starring’ makes it more appealing and friendly, it specifies what is inside so the buyer knows a little bit of information before purchasing. All methods are put together to create a cool, colour-schemed front cover that attracts the target audience.
STRETCH AND CHALLENGE ACTIVITY http://www.nme.com/magazine
WHO PUBLISHES THE MAGAZINE-HOW MANY SALES DOES IT MAKE? The publisher is Tracy Cheesman, facts show NME sells 56, 284 sales.
GENERAL BACKGROUND HOW, WHEN IT STARTED, HOW IT HAS CHANGED AND WHY?NME has been published weekly nice March 1952. It began as a music newspaper, and gradually moved towards a magazine format during the 1980s. It was the first British magazine to include a singles chart, it’s associated with gonzo journalism and punk rock music genres.
WHAT GENRE/TYPE OF MAGAZINE IS IT? DETAILS OF ITS TYPICAL CONTENT AND THE ARTISTS/BANDS IT CURRENTLY FEATURES. NME enforces the indie/rock/punk genres, with 80% of readers having music as a big part of their lives. 63% of NME buyers specially choose to listen to indie artists/bands and 49% enjoy listening to live bands in the studio. NME readers love festivals and the flourishing music scene due to the atmosphere. Even though the genre has a widened target audience, the typical content contains interviews, albums, singles, information of gigs or events and music news ranging from musicians with different backgrounds.
