Analysis of magazine front coversCover 1.NME Sept 2009

Dizzie Rascal Edition

FRONT COVER ANALYSISTHE MASTHEAD is big and bold so that it stands out.

THE HEADER is simple and clearly visible to audience in black and white

THE SELL LINES/COVER LINES

THE MAIN IMAGE is of a famous rapper who the audience might admire or aspire to be like

THE MAIN COVER LINE

Barcode-date/issue/price

THE FOOTER

USE OF A PULL QUOTE

BACKGROUND is colourful and graffiti which reflects what sort of people this is for.

USE OF A FLASH-(offering something extra to T.A)

RULE OF THIRDS/THE LEFT THIRD

TARGET AUDIENCE OF THIS MAGAZINE

METHODS USED TO ATTRACT THIS TARGET AUDIENCE ARE:

NME is a music magazine that focuses on genres such as rock, indie, alternative and pop-rock. The

magazine is published by IPC Media and Time Warner. The average age of the NME readers is 25 years old, and it’s audience is 70% male and 30%

female. The target audience is people interested in particular types of music. The magazine currently costs around £2.50/£3.00 – which is quite average

for a magazine but this is a lot more than what othefr magazines cost so the target audience will be lower/mid middle class as they earn enough

money to purchase several issues and be a full time reader.

NME tend to ignore particular ‘rules’ when it comes to layout and design. For instance, most issues of the magazine ignore the rule of thirds on cover;

they feature unjustified lines and there is a strong similarity in layout and design of covers. Every

week the contents page conforms to a very similar layout and is always on the right face. They use

these fonts and colours to create a unity throughout the magazine so that it sticks together well – this is

known as the house style.Possible example of a target audience

STRETCH AND CHALLENGE

WHO PUBLISHES THE MAGAZINE? - IPC Media(Time Inc.)HOW MANY SALES DOES IT MAKE? – NME has made millions of sales however sales were dropping, and by the mid 1980s.The first issue was published on 7 March 1952 – so this magazine has been published for a long time, 60 years. Circulation of the magazine has fallen continuously since 2003. At its peak in the 1960s, NME sold 230,000 copies per week.

NME is a music magazine that focuses on genres such as rock, indie, alternative and pop-rock. The typical contents in this magazine are to inform people about what's going on in the music world and behind the curtains. The bands/artists that it currently features are bands such as: rihanna, dizzie rascal, lada gaga and many more. The target audience is usually focused on people interested in indie/rock and also people who can afford it so anymore above lower middle class.

MORE DETAILED RESEARCH INTO NME MAGAZINE

• The statistics for readers of NME are:

• Male - 73%• Female - 27%

• Average Age - 25• ABC1 73%

• Target Market Men 17-30• They are entertainment enthusiasts with 80% of NME readers feel that music is an important part of their lives.

• 49% specially choose to listen to live bands in studio and 52% are

interested in taking a musical course/qualification.

• Almost half (49%) have been reading NME for at least 3 years

with 84% think the magazine gives them what they want, spending an

average of 46 minutes reading each issue.

• They are good with technology 93% own a computer with 96%

have access to the Internet.

The New Musical Express, popularly known by the initialism NME, is

a music publication in the United Kingdom, published weekly since March 1952. It started as a music newspaper, and gradually moved

toward a magazine format during the 1980s, changing from newsprint in

1998. It was the first British paper to include a singles chart, in the 14

November 1952 edition. In the 1970s it became the best-selling British

music newspaper. During the period 1972 to 1976 it was particularly

associated with gonz journalism, then became closely associated with punk

rock.An online version of NME - NME.COM, was launched in 1996. It is now the

world's biggest standalone music site, with over 7 million users per month.