Dizzee Rascal Dizzee Rascal

New Album ReleaseNew Album Release

Dizzee Rascal new album "Tongue in Cheek" Dizzee Rascal new album "Tongue in Cheek" has taken a interesting and unusual approach has taken a interesting and unusual approach for a hip hop artist. As its style doesn't seem to for a hip hop artist. As its style doesn't seem to suit the genre however, Dizzee makes it work suit the genre however, Dizzee makes it work with his playful attitude and fun songs. Also by with his playful attitude and fun songs. Also by striving away from the stereotypical image and striving away from the stereotypical image and sound of a hip hop artists this new image is sound of a hip hop artists this new image is created. Furthermore the promotion material created. Furthermore the promotion material only enhances his star iconography. only enhances his star iconography.

This is the cover of This is the cover of

CD and the bright CD and the bright

colours and roundedcolours and rounded

edge denote a senseedge denote a sense

of fun. of fun.

Dizzee’s new album has been advertise Dizzee’s new album has been advertise everywhere with two separate TV adverts.everywhere with two separate TV adverts.

Both are very unique in there approach with the Both are very unique in there approach with the first mimicking a TV shopping channel with first mimicking a TV shopping channel with Dizzee as the product himself.Dizzee as the product himself.

This clever new idea firstly show off Dizzies This clever new idea firstly show off Dizzies playful nature which therefore completely playful nature which therefore completely coincides with the new album image. coincides with the new album image.

Also in lead up to the release of Dizzee Also in lead up to the release of Dizzee Rascals new album Nike have created a Rascals new album Nike have created a special “Tongue N Cheek” Air Max 90 special “Tongue N Cheek” Air Max 90 trainers to be sold exclusively at Nike’s trainers to be sold exclusively at Nike’s 1948 store in Shoreditch London. 1948 store in Shoreditch London.

These trainers also have been used to These trainers also have been used to advertise the album with a variety of press advertise the album with a variety of press interviews and promotion video featuring interviews and promotion video featuring the Air max 90 trainers. the Air max 90 trainers.

One of the interview that Dizzee Rascal One of the interview that Dizzee Rascal featured in was a broadcast on the Radio featured in was a broadcast on the Radio 1 with Tim Westwood. This particular 1 with Tim Westwood. This particular Radio station was a key tool to advertise Radio station was a key tool to advertise the album as it is one of the most listened the album as it is one of the most listened to Radio station in Britain.to Radio station in Britain.

In addition, Dizzee Rascal’s MySpace is In addition, Dizzee Rascal’s MySpace is full of pictures of the album, videos and full of pictures of the album, videos and songs from the album itself. Also gig songs from the album itself. Also gig information is available and the ability to information is available and the ability to purchase tickets and CDs.purchase tickets and CDs.

As Dizzee Rascals new album features all As Dizzee Rascals new album features all of his new song, the promotional material of his new song, the promotional material has to cover all media spectrums. From has to cover all media spectrums. From TV, YouTube, MySpace, Radio, and many TV, YouTube, MySpace, Radio, and many more. This promotional push has resulted more. This promotional push has resulted in great sales and wide press coverage. in great sales and wide press coverage.